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Penny Sansevieri 's talk during SMTULSA Conference 2014.

Amazon is a great place to sell books, but most authors don't realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It's called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon's algorithm kicks in, you could see a boatload of free promotion come your way from Amazon.

During Penny's talk we learned:
• How to optimize your book title, subtitle and keywords on Amazon.
• Making your Author Central page work for you.
• Amazon hacks: fun tricks you can to do spruce up your Amazon page.
• Amazon reviews: simple ways to find more reviewers for your book and get more reviews.

Learn about future social business conferences in Tulsa and connect with the #SMTULSA community.

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  1. 1. Click to edit Master title style Selling Books by the Truckload on Author Marketing Experts Inc Get your book marketing on the express train to success! Turning authors into Success Stories
  2. 2. Benefits of Being an Author • More speaking gigs • More media • More business • Widen your market • No advertising
  3. 3. You Are Already an Author If You… • Have a blog • Have published a white paper • Have written articles • Do webinars or speaking
  4. 4. Short is the New Long
  5. 5. Own a Narrow Market • Find a narrow area within a broader market. • Publish exclusively to that niche. • Publish consistently.
  6. 6. Quick Steps to Publishing • Format your book • Great book cover • eBook only – publish on Amazon in 10 minutes
  7. 7. Amazon by the Numbers • 3,500 books published daily in the US • 4 million books on Amazon • No way to track number of eBooks @bookgal
  8. 8. The Long Tail of Interest
  9. 9. Why Amazon? • 95% of all books and eBooks are sold on Amazon. • The more sales you get, the more visibility you get. • Amazon is its own search engine. @bookgal
  10. 10. How the Algorithms Work • Title popularity • Matching search term • Reviews (aka social proof)
  11. 11. Keyword Tools 1. 2.
  12. 12. Amazon Search Suggestions
  13. 13. Where to Use Keywords • Title • Subtitle • Book Description • Back-end of Amazon @bookgal
  14. 14. Amazon Keyword Secrets
  15. 15. Book Description
  16. 16. Keyword How-to’s • Use your keyword string up 7 times in your book description. • Swap out keywords. @bookgal
  17. 17. The Importance of Amazon Categories • Narrow categories are the best. • Getting to #1 in your category will help trigger more Amazon promotion.
  18. 18. Categories •
  19. 19. Category Tips • Category flipping. • Find a narrow market within two broad categories.
  20. 20. Amazon Author Central
  21. 21. Pitching Amazon Reviewers • Find the right reviewers, even if they aren’t in the top 20 or top 50. • Personalize your pitch to them, perhaps mention other books they’ve reviewed.
  22. 22. Another Way to Find Reviewers Search string (in Google): • “Top 500 reviewer” “Business” Or you can also use: • “Top 1000 reviewer” “Business”
  23. 23. How to Enhance Your Headline • Bolding: <b>The text you want bolded</b> • Italics: <i>The text you want italicized</i> • Headline: <h1>The text you want for a headline</h1> • Amazon Orange Headline: <h2>The text you want bolded</h2>
  24. 24. Fun Amazon Hacks • – get your own URL using your keywords! • Add photo’s to your book page! • Ask for reader help. • Price jumping. • Kindle countdown.
  25. 25. Cross Selling • Link all your books. • Offer something exclusive in your book.
  26. 26. How to Bundle • Three to four books in a similar market/topic. • Same author or different author or authors. • Old titles = New book!
  27. 27. Want a copy of these slides? Email me:
  28. 28. Need marketing help? Call us today for a free 30-minute consultation! (866) 713-2318 Email:
  29. 29. Click My New to edit Books! Master title style Author Marketing Experts Inc
  30. 30. Click About to AME edit Master title style Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social networking platforms, social bookmarking, and book video to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. AME has offices in San Diego, Chicago, Seattle, and New York. Author Marketing Experts Inc
  31. 31. Click to edit Master title style Author Marketing Experts Inc Contact: (858) 560-0121 Is your book marketing campaign just peddling along? Call us today for a free consultation!