2. An image says more than……
Games Of The Heart

3. Special Olympics is a testament to the
indestructibility of the human spirit … you, the
athletes, are the ambassadors of the greatest of
humankind. You inspire us to know that all
obstacles to human achievement and progress
are surmountable.
Nelson Mandela, Former President, The Republic of South Africa
Games Of The Heart

4. Founded in 1968 by Eunice Kennedy Shriver
•To provide year-round sports training and athletic competition for people with
intellectual disabilities
•To develop physical fitness, demonstrate courage, experience joy and
participate in a sharing of gifts, skills and friendship
•To bring understanding and acceptance to every part
of the world
Games Of The Heart

5. World Winter & World Summer Games
European Winter & European Summer Games
Games Of The Heart

6. Special Olympics European
Summer Games 2014
Official Launch: 14 June 2012
Games Of The Heart

7. Special Olympics European
Summer Games 2014
MISSION
Through the joy and transformative power of sport, the
2014 Special Olympics European “Games of the
Heart” will reveal to the European Community the
potential of athletes with intellectual
disabilities, breaking down barriers and forging new
friendships to help build a more welcoming and
inclusive society for us all.
Games Of The Heart

8. Special Olympics European
Summer Games 2014
OBJECTIVES
1. Organise Fabulous Games and give the athletes an
unforgettable experience
2. Create a strong legacy for Special Olympics
Belgium and Special Olympics Europe-Eurasia to build
on
3. Increase the awareness of the Special Olympics
movement and communicate its values to society
Games Of The Heart

9. Special Olympics European
Summer Games 2014
PARTICIPANTS
• 58 delegations
• 2024 athletes, 603 coaches, 209 staff
• 3-4000 volunteers
• 2000 family members
• 300 medical staff
• 300 officials
• 394 Belgian athletes + 198 Belgian coaches
Games Of The Heart

10. Special Olympics European
Summer Games 2014
Day 1 – 9th of September Arrival of the delegations
Transfer to the Host Town
Day 2 – 10th of September Official welcome in the Host Town
Start of the Host Town Program
Day 3 and Day 4 – Host Town Program
11th and 12th of September
Day 5 – 13th of September End of the Host Town Program
Departure to the Olympic Village and Opening Ceremony
Day 6 and Day 7 – Pre-games (selections)
14th and 15th of September
Day 8 to Day 11 – Competitions
16th to 19th of September
Day 12 – 20th of September Competitions / Closing Ceremony
Day 13 – 21st of September Departure of Delegations
Games Of The Heart

11. Special Olympics European
Summer Games 2014
SPORTS
1. Athletics
2. Badminton
3. Basketball
4. Bocce
5. Cycling
6. Football
7. Gymnastics
8. Judo
9. Swimming
10. Table Tennis
11. Motor Activity Training
Games Of The Heart

12. Brand
Games Of The Heart

13. Funding strategy
Government
Support
Corporate Crowd
Partners Funding
Games Of The Heart

14. Being a Corporate Partner …
Is it “only“ about Marketing, Visibility, Brand image and
ROI ?
It’s much more than that!!
• Corporate Social Responsiblity
• Employee engagement
• Doing the right thing
• Going for a mutual goal
Games Of The Heart

15. Rights and benefits
• Global Sponsors: covered by Special Olympics International
• Official partners: 500K EUR, max 6 with exclusivity
• Official suppliers: +250K EUR, max 10 with exclusivity
• Fund raisers: +100K EUR, unlimited without exclusivity
• Official media
• Institutions and organizations
• Torch Run Partner: +5K EUR, unlimited without exclusivity
• Host Town Partner: 250K EUR, max 2 with exclusivity
• Program partners (can be combined with official partner and supplier):
– Healthy Athletes Program: +20K, unlimited without exclusivity
– Family Symposium: +5K, max 5 without exclusivity
– Scientific Congress: +5K, max 10 without exclusivity
– Youth Activation Program: no sponsors
– Schools Program: no sponsors
– Olympic Village: +10K, max 10 without exclusivity
– Athlete Celebration: +10K, max 10 without exclusivity
– Art works Exhibition: +10K, max 5 without exclusivity
– Athletes Leadership Program: +25K, max 3 without exclusivity
• VIP programs: +50K without exclusivity
Games Of The Heart

16. Institutions and
Rights & Benefits* Global Official Partner Official Supplier Fund Raiser Official Media
organisations
Advertisements - -
TV - -
Radio - -
Official Collateral - -
Website
Social Media
Volunteer T-shirts - - - -
Venues -
Programs - -
Opening -
Closing -
Sport venues -
Torch Run
Other Events -
Restaurant -
Host Town -
Merchandising - - - - - -
School Program - - - - - -
Youth Activation Program - - - - - -
Scientific Congress - - - - - -
Transport - - - - - -
Media coverage and - - -
visibility provided by
sponsors
* Every right is eligible to have exceptions and every right will be detailed in the years to come
Games Of The Heart

17. Budget allocation
11%
20% Opening ceremony
5%
Closing ceremony
4%
2% Torch Run
Athletes Celebration
Healthy Athletes
5%
Catering
Education
28%
21% Sport
4% Intergration & Involvement
Games Of The Heart

18. Global sponsors
Official partners
Official suppliers
Fundraisers
Friends of
Games Of The Heart

19. Official media
With Love From
Institutions and organisations
SO Get Into it Fans
Games Of The Heart

20. Media
• September 2013 – September 2014
– September 2013: 1 year before, Eunice Kennedy Shriver Day, car free Sunday, Tim
Shriver, SO Song, Biggest Flashmob ever (15.000 people with ID)
– December 2013: launch webplatform with adopt an athlete (Studio Brussel?), launch
movie (Stijn Coninx?)
– September 2014: Games (Host Town -> Closing) with smart camera captation, instant
post production, online streaming, Docusoap style
Games Of The Heart

21. Planning
o Maintain an adequate level of awareness across all
target groups through online and offline
communication and avoid overkill.
o Integrate with Antwerp Sport Capital.
o Tap into the National Games, a first test for SO2014
o Activate school program.
o Activate SO clubs
o Activate Media
o Launch adopt an athlete program.
o Motivate and recruit volunteers
o Create a sense of National excitement and
o Establish a theme and identify and create an good will.
online platform to inspire people to engage o Generate awareness for the torch run.
in the Games of the Heart. o Promote the opening and closing
o Communicate benefits of partnership to the ceremonies.
corporate world o Promote special events
o Secure Government Funding o Tap into Host Town Program
o Awaken media landscape o Organize awesome games
o Connect with SO Ambassadors o Communicate thank you message
o Connect with SO clubs in Europe/Eurasia
o Plan Special Events
o Initiate host town program
o Tap into the Special Olympics Winter Games

22. Activation of public groups
In Belgium
Those directly involved
Those indirectly involved General public
(Belgian athletes,
(contact with people with (rumour in media, TV coverage
their environment, members of
impairments) …)
SO Belgium)
Flashmob activates group Christmas initiative
1 (and grabs attention of gradually activates groups General public aware of
groups 2 and 3) 2 and 3 games
Games Of The Heart

23. Some latest news
• Princess Astrid has confirmed 2014SOESG is under the high
patronage of Her Royal Majesty.
• Jacques Rogge:President of the Honorary Council
• Miguel Wiels will compose the Special Olympics Song, text written
by Jan Leyers, tune by Reggi Pinxten and produced by Michael
Garvin. Performed by Eric Melaerts, Hervé Martens, Evert
Verhees, Hans Francken, Marc Bonne as musicians
• Several artists have already expressed their interest to perform at
the Opening: Simple Minds, Snow Patrol,...Working on Hoover
Phonic, Amy McDonnald, Texas, INXS,...
Games Of The Heart

24. MANY THANKS FOR YOUR
SUPPORT
Games Of The Heart