2. Overview
Description
Date Launched & Total Registered Users
Key Impacts
Key Performance Indicators
Tips for Personal Use
Businesses Using the Platform
Advertising Opportunities
Cautions for Business and Personal Use
3. Description of HootSuite
“ HootSuite is the leading social media dashboard to manage and
measure your social networks.”
Users can:
Manage several social profiles all in one place
Schedule messages and tweets
Send out bulk messages
Use analytics to measure traffic on social media profiles
Track brand mentions
Uses Ow.ly to shorten links to 140 characters
Build HootSuite teams
Use mobile app
Bitly is the biggest competitor
(www.hootsuite.com)
6. Date Launched and Total Registered Users
Launched
November 28, 2008 by Invoke Media and Ryan Holmes
Total Registered Users
Over 4 Million Users as of August 2012
(www.hootsuite.com)
7. Key Impacts
HootSuite impacts:
How many and how often people see a brand
The success of a business from social media standpoint
Building and engaging with customers
What content get used again by using the analytics reports
12. Tips for Personal Use
Use the Free Package
Use HootSuite to keep you personal and professional profiles managed
Use as a personal branding tool
Take advantage of the free mobile app
13. Businesses Using HootSuite
Example-McDonald’s used HootSuite during the London
2012 Games. They used HootSuite to deal with time
zones. All of their Facebook and Twitter needs were done
using HootSuite.
14. Advertising Opportunities
Schedule marketing campaigns using bulk messaging
Having scheduled post everyday will help get brand awareness
Opportunity to keep your fans aware of what is going on in your
company
Advertise on all social media networks quickly and organized
using HootSuite!
15. Cautions
Business Use
May lose connection/relationship with followers
Cannot control what people say about your brand
Personal Use
Nothing can really be deleted once it is on the web
16. Sources Used
http://blog.hootsuite.com/mcdonalds-social-management/
http://techcrunch.com/2012/09/06/hootsuite-ceo-were-buying-seesmic-for-the-
customer-base-not-the-tech/
http://hootsuite.com/
http://books.google.com/books?id=iHDuxEeklk0C&pg=PA213&lpg=PA213&dq=ho
otsuite&source=bl&ots=Vb9dk5BJHf&sig=VqHDsjzcV5KDnWNDAXr7ITC1ha4&hl
=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved=0CFgQ6AEwBg#v=onepage&q
=hootsuite&f=false ….pg. 213 by Brett Petersel & Esther Schindler
http://books.google.com/books?id=5-
4yUlrX2wcC&pg=PA253&lpg=PA253&dq=hootsuite&source=bl&ots=mme6XFsMw
Z&sig=K3Gyt0-
QwdlBNxvRQHUOLO8hElc&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved
=0CEUQ6AEwAw#v=onepage&q=hootsuite&f=false …pg. 253 and 263 by Phyllis
Khare
http://books.google.com/books?id=Ill8Shnx3TUC&pg=PT152&lpg=PT152&dq=hoo
tsuite&source=bl&ots=rBt3-NYKOE&sig=2n2S-
UB8JRDPnkyLiHFAs5xipZk&hl=en&sa=X&ei=cbpXUL_AMKfj0QHTuIHABQ&ved
=0CFEQ6AEwBQ#v=onepage&q=hootsuite&f=false …pg. 283 by Erik Deckers and
Kyle Lacy