Reckitt Benckiser

1. Welcome

2. Reckitt Benckiser
(Bangladesh) PLC

3. Company Overview
 Reckitt Benckiser (Bangladesh) PLC is a leading consumer goods company that operates in
Bangladesh.
 The company was established in 1959 as Boots Company (Bangladesh) Limited and later
became a subsidiary of Reckitt Benckiser Group plc, a global consumer goods company.
 The company's headquarters is located in Dhaka, Bangladesh.
 Available in nearly 200 countries, our brands are loved and trusted by people all over the
world.

4. Products
Fabric Care Surface Care
Health & Personal
Care
Dish Washing Home care

5. Health
Good Health is the key to
happiness
Hygiene
Hygiene is the foundation
of healthy living
Home
A healthier home is a
happier home
Healthier lives, Happier Homes – compelling purpose
Brand Mantra

6. Brand Equity
• Salience
• Performance & Imagery
• Judgements & Feelings
• Resonance

7. SWOT Analysis
• Strong goodwill.
• House hold segment is growing.
• Economies of Scale.
• High profits.
• Strong financial position.
• Efficient distribution network.

8. SWOT Analysis
• Innovation segment.
• Focus on few products.
• Long term strategies.
• Focus more on trade than on consumers.
• High prices.

9. SWOT Analysis
• Advertise non competitive brands.
• Water purification segment.
• Slightly lower profit margins.
• Reduce lead time of inventory.

10. SWOT Analysis
• Smuggled brands.
• Increasing import duties.
• High Inflation.

11. Thank You