Raconteur is a special interest media company that produces premium editorial content in print and online. It focuses on high-quality reporting and analysis across various business sectors to inform and inspire thought leaders. Raconteur's content is published in The Times, The Sunday Times, and The Week. It also hosts niche articles on its website that attract engaged readers. Raconteur offers various advertising and sponsorship opportunities for brands to leverage its respected editorial content and reach decision makers.
3. Raconteur is a special interest media company
combining premium editorial, analysis and
graphic design with a commitment to high quality
executions in print and online. Our content
informs, inspires and influences thought leaders
and decision makers worldwide
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4. We live in an ‘opt-in’ information
society where individuals choose
what they want to discover
People want content to be
authentic, credible, informative,
useful and inspiring
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5. £
Business Culture Finance Healthcare Lifestyle Sustainability Technology
ȖȖ Content partners include
The Times, The Sunday Times
and The Week
ȖȖ More than 200 total special
reports and market surveys
Our special ȖȖ Partnerships with more
interest content is than 500 brands per annum
a commitment to ȖȖ Global network of
industry-leading journalists
excellent editorial and commentators
and first-class ȖȖ Publications on a variety
production values of sectors from medical
research to trading strategies
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6. Our renowned approach to content
and design helps some of the world’s
leading businesses, institutions and
organisations connect with hard to
reach decision makers
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7. The Raconteur
Approach
Exclusively the best writers
We work with some of the world’s most renowned
journalists, commentators and academics who are
experts in their respective fields as well as valued
opinion formers
Premium production values
We obsess about producing the best finished material
possible, from gathering proven editorial teams to
commissioning top designers and high quality print
partners. It’s why we’ve earned a reputation for best
in class publishing
Illustrations that illuminate
Our design team is fuelled with a passion for originality
and creative integrity. Through data visualisation,
compelling infographics and concept illustration, we are
committed to enlivening copy with powerful imagery
High profile, high impact
We understand that great content in print and online
has the power to pique the interest of sophisticated
audiences and move sceptical decision makers.
We draw on extensive insight from our relationships
with multiple leading media brands to produce
attention-grabbing materials capable of enticing
time-poor audiences
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8. The Raconteur Product Suite
Custom Publishing
est. 2013
Year round
on request
Market Surveys
est. 2012
Four per annum
or on request
theraconteur.co.uk
est. 2011
Year round
Special Reports
est. 2008
60 per annum
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9. Here’s how we access the decision makers
The Times is the No1 daily for
key purchase decision makers
The Sunday Times is
the No 1 Sunday title for 41%
of company owners,
board directors chairmen, MDs, chief
executives and general
managers read The Week
The Times readers The Sunday Times is the
are responsible for 24% of Number 1
the total annual expenditure of
UK businesses
Sunday title for reaching
key business purchase
decision makers
44%
of C-suites
read The Week
422,000 1 in 3 24%
Business purchase
decision makers
purchase decision £ have a net worth of
makers read
The Sunday Times £1 million or more
235,000
Directors
651k C-suite executives
ABC1
90%
153,000 read The Sunday Times
C-Suite readers
72 minutes
average time spent reading
The Sunday Times has
62% more PDM readers
than The Sunday Telegraph
and 73% more than Total readership
The Observer of 300,600
Source: BBS Survey 2011 Source: BBS Survey 2011 January-June 2011 (UK and ROI)
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10. Raconteur Online Reader Engagement
1/3 of visitors * 20,210
return to our site unique visitors
within one month Jan 2013
*Approximately
3:48 mins 184,000
average dwell time approximate page
per visit views per month
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11. Raconteur in Print Reader Engagement
100%
of respondents said they
In addition to associating Raconteur
with The Times and The Sunday Times,
readers also associate us with:
Reuters, Bloomberg,
Impression
and design
think we “add value”
to The Times readership Monocle and The Economist
Brand
Most common words to
describe Raconteur reports:
57% 79%
93%
Informative
of respondents are aware that Relevant
remembered seeing we only use
or reading between the leading
2 and 5 of our writers and High quality of respondents
publications in the contributors for considered us
past 3 months each publication independent editorial
In 2011, Raconteur commissioned The European Business School London to survey The Times readers on Raconteur reports
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12. The Raconteur Process
1 2 3
Identify a hot topic affecting British Create a specialist editorial team Match leading brands with high
industry, economy or lifestyle of writers and academics impact commercial opportunities
4 5 6
Publish report in The Times, Send digital collateral and hard Debrief with each partner on
The Sunday Times or The Week copies to each partner brand leveraging the current report
and on theraconteur.co.uk or for and future planning
partner use
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13. Leveraging Your Involvement
The day of publication is just the beginning. Our partners use their material to enhance their
marketing, sales, business development and HR agendas across a number of platforms
throughout the year. Here are several strategies to leverage your involvement
Post Share through Enhance your Score points with
Online Social Media Marketing Business Development
Equip teams Build into Distribute at Educate your
for Sales your PR your Events Key Stakeholders
of clients equip sales
of clients book of clients find our
teams with our reports extra copies reports useful
for events for business
development
purposes
50% 65% 95%
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15. Contextualising Your Brand and Offering
16 pages of special interest content
on your industry or niche
Contextualise your brand or offering to
an engaged, pre-qualified audience
High quality, relevant
Display Ad Advertorial
editorial content
Effective business results
and strong collateral
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17. As a brand, you want to
be authoritative in your niche.
Working with the Raconteur Market
Surveys department to present
high-quality, accurate data and
analysis to your key audience gives
you a unique opportunity to create a
tailored and valuable market briefing
UK Wind Marine
Energy Business
Barometer 2012
Analysis by Peter Stafford
and Felicia Jackson
Navigating
the Cloud 2013
by Mike O’Driscoll
Raconteur Survey - Wind and Marine Survey 2012_3.indd 1 30/10/2012 17:40
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18. Raconteur Custom Publishing
Your Story + Our Expertise
Understanding your
objectives and audience
Who do you want to engage? Raconteur has
adopted a research-led approach to the work we do
and we take time to understand your audience at a
detailed level. Only then do we tailor a content package
that is guaranteed to resonate with the people you need
to inspire
Sculpting your strategy
Once we understand the scale of your ambition and
who you want to reach out to, we assemble and curate
a rich channel mix that hits home with your target
audience and mobilises them into action. It could be
a glossy magazine, in-depth website, a corporate
brochure or a combination of formats that best connect
with your audience
Adopting the right tone of voice
You know what sets you apart from others, but it may
not be blindingly obvious to others. At Raconteur, we
work with you to create messages that will help build
your image and your brand
Conveying your message
We will help you create and convey messages that build
a unique brand identity, setting you apart from your
competitors and defining your unique proposition
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19. Finding the Right Conversation
Augment Retain Build Disseminate Engage
ȖȖ M
ore than 50 per cent ȖȖ W
e understand that ȖȖ W
e ensure your ȖȖ W
e can distribute ȖȖ O
ur long-term
of people who read an increasingly message chimes with content across all key approach delivers
content marketing say fragmented culture your target audience mediums – including engaged audiences
it has a positive impact means retaining to produce a better print, online, video over time
on buying decisions* clients is vital return on your content and mobile
marketing investment
ȖȖ Regular
ȖȖ M
ore than 61 per cent ȖȖ E
ngage with clients ȖȖ T
his enhances communication
say content marketing and reward them ȖȖ F
eeding messages to the effectiveness with stakeholders
has a positive impact with lively content clients and staff on a of the campaign builds trust in
on whether they like a regular basis builds with multiple your brand
brand or not* engagement with communications
brand values channels
* Content Marketing Institute 2013
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20. The Raconteur
Digital forum + niche content
Raconteur Online is curated for curious
minds. It hosts constantly evolving,
niche content and features the latest
from each Raconteur report. Visiting
the content site is an experience where
the reader is in the driver’s seat. Special
interest content online attracts the sort
of reader who is inquisitive and engaged
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21. www.theraconteur.co.uk
Leverage
Raconteur’s content allows our partners
to leverage their unique resonance with
100% Privileged Access
Raconteur content is published
originally for The Times, The Sunday
the articles and establish calls-to-action of Raconteur articles are Times, or The Week. The Raconteur
and pathways to collaboration analysis focussed and include exclusively re-hosts that content,
industry commentary thereby drawing regular readers of
those publications plus thousands
of others
1,500+ 180,000+ 100+
articles originally featured page views per month bespoke infographics
in Racontuer reports and dashboards
Raconteur Opinion Online Solutions
Interested in Raconteur online?
Raconteur’s opinion section hosts
We offer MPUs, category
a robust collection of voices, from
sponsorships, leaderboard
industry leaders to academics to spots, and full package options
business moguls to public figure
heads, all talking about the latest
issues in business, sustainability,
technology, lifestyle and healthcare
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