Customer Advocacy
Managed Services
MI
TI
GO
CO
NS
UL
TI
NG
.C
OM
Predictive Data Analytics
Customer Relationship & Loyalty
Program Development
Customer Lifecycle Marketing
Services

We now live in a world of
PREDICTION &
PERSONALIZATION

"Amazon converts buying
behavior insights into the
sheer power of one click
ordering"
predictive, personal shopping
$1.691 Trillion
market cap
"Advertise only to the most
qualified prospects who
probably only wants or
need your product"
predictive, personal news feed & ads
$935.65 Billion
market cap
OWNS THEIR MARKET
Companies that
Predict & Personalize
"Google changed the way
we look at data. Business
now see data as
actionable information"
predictive, personal search & ads
$1.922 Trillion
market cap

Leading to more rupees
losses due to inherent
nature of customer loyalty
program
Reduced responses as
customers tend to ignore
too many communications
over time
most companies resort to...
In CRM & Loyalty
Incomplete POS data, non-
validated data sources
leading to wrong
interpretation
More Loyalty
Spend
More Fuzzy
Data
More SMS &
Email
which yields
DIMINISHING RETURNS
$27-$60m Loyalty
loss for a $1b
Company
Almost 54% of
businesses say they
lack quality data
SMS cost has increased
by 10x in last few years
due to TRAI rules

How do you
Predict, Personalize and Automate
In the face of such unprecedented developments ?
463 exabytes of data generated daily
How do you personalize in the face of such huge data
generated on social, commerce, offline & other platforms ?
Average 7 touches to purchase
How do you predict individual customer behavior which
varies with customer age, preferences, demography ?
87% searches online before buying
How do you deliver customer experience that is consistent
across channels and also measure up to their expectations ?
01
02
03

CRM & LOYALTY NEEDS A
NEW APPROACH
79% customer will switch to competitors within weeks of experiencing
poor customer service
The estimated cost of customers switching their choice of
businesses due to poor experience is $1.6 trillion

Mitigo is able to assemble a
CLEAR DATA PICTURE
from all sources with AI algorithm.....
Current practice in loyalty industry is quickly
plug in to the POS and start point earn/burn.
Data upload is limited to current customer
and billing info with minimum ETL services
or AI based data quality improvement
Current Market Practice
Initial ETL is done by Mitigo. Then Retail AI
Engine analyzes and suggests
improvements in data to meet market
standards. Optimize data capture to meet
required benchmark. POS & omnichannel
integrations are activated
Mitigo Consulting Approach

QUICKLY & ACCURATELY
Build with cutting-edge data science technology
Intelligence engine designed to work with big
data
Zero learning curve for industry practiceners
No Manual intervention required
No need for high cost consultants to run data
driven campaigns
Build-in predictive, personalized
recommendations alogrithm
....and extract deep insights
Adoption Time
Reduction
10X
Onboarding Time
Reduction
6X

Insights drives Customer
Success Goals
Based on your goals & customer insights, the Mitigo team
creates customer engagement plans that automates
customer engagement with inputs from your CRM team. The
major KPIs we help to improve are:
New Customer Acquisition (Omnichannel)
Increase Store Footfalls
Increase campaign conversion rate
Increase repeat purchase (Retention)
Reduce Churn
Increase Avg. Ticket Size
Increase Avg. Basket Value
Increase Referrals
Increase Fresh Sales%
Reduce Slow Moving Stocks
Improve Customer Profile Health
Customer Success
Timeline
6 MONTHS

Customer Success
Methodology
Based on your goals & insights, the Mitigo team
creates a customer journey that automates customer
engagement with inputs from your team. The major
KPIs we help to improve are:

MITIGO CREATES A SINGLE VIEW OF CUSTOMERS
Granular Insights | Behavioral Patterns | Customer Cohorts | Personalized Recommendations

automating customer lifecycle marketing
facilitating you in targeting customers with the right offer, at the right
time on the right channel

0% 10% 20% 30% 40%
Email
SMS
Push Notification
Social Media
Search
Referral
Ecommerce
Foot Traffic
"Various consulting companies
research finding about the best
performing channels for
customer acquisition. "
Way to go forward
is omni-channel
acquisition
How can I acquire new customers?
acquisition
How Mitigo helps you
acquire new
customers?
QR Code
Scan
Digital
Catalogs
Missed
Sales Lead
Endless Aisle
In Store
Customer
Referrals
Social Media
Posts
POS Data
Sync
Ecommerce
Sign ups
Helpdesk
Enquiry
Multi-Loyalty
Program

Cross selling is a very effective technique to increase revenue
from existing customers. In some cases cross selling
combined with offers have brought in 20% plus growth in
revenue and reduce churn by 7-8%
Cross Selling & Offer Based Campaigns
AI-powered instore Ads and Salesman App makes sure that
the store reps have a meaningful interaction with walk-in
customers. Companies with customer experience mindset
drive revenue 4-8% higher then others in industry
Instore Customer Experience
Today 87% people search online before buying offline.
Reaching customer on omnichannel platform increases year
on year growth by 9.5%
Omnichannel Customer Engagement
30-40% of foot traffic are missed sales for retail business.
90% of missed sales are ready to convert. Mitigo LMS helps
you to track, manage and close leads with personal touch
Instore Missed Sales Management
growth
How to make customers to
spend more?

retention
How to retain & grow my active
customer base?
customer behavior driven personalized campaigns to bring
customer back to store. offers to suit the need of specific
campaign based on their buying pattern, season, festival and
special occasion
Personalized offers and Campaigns
running tier based loyalty program for different strata of
customers. Strategizing loyalty program launch with target,
budget, landing page, promotions and conversion to expand
based and increase repeat purchase
Tier based strategic loyalty program

How to convert customers into
advocates?
advocacy
The ultimate goal of cutomer relationship is to convert
your customer into advocates to help you expand your
footprint and revenue
Run effective referral program to bring back current customer
through reward and also acquire new customer through satisfied
customers
Referral Program to bring back customers
Launch cross brand privilige club to help advocates get benefits
beyond transactional ones. Cross brand coupons, gifts, special
invites, show tickets can help expand customer relationship to next
level
Privilige Clubs
WhatsApp bot, WhatsApp notification to provide special services to
privilige customers. WhatApp bots to redirect customers to one-on-
one discussion with service provider with a personalized
appointment and shopping
personalized Services through WhatsApp

HOW MITIGO WILL EXECUTE THE PLAN
Mitigo will manage all the customer engagement program and execute it to ensure you grow as per
the objectives defined through its team of expert marketeers