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Copywriting Secrets of the Masters:


   Writing Blog Post Titles That Work




                     Brian Clark




This special report is brought to you free courtesy of

          www.ProCopyWritingTactics.com
www.ProCopyWritingTactics.com


                Writing Blog Post Titles That Work

Your blog post title (or headline) is the first, and perhaps only, impression
you make on a prospective reader. Without a post title that turns a browser
into a reader, the rest of your blog may as well not even exist.
At its essence, a compelling headline must promise some kind of benefit or
reward for the reader, in trade for the valuable time it takes to read more.
Your headline is the first critical step to getting a link to your post.


Why? Because it's got to be read before it can be linked!
According to some of the best copywriters of all time, you should spend half
of the entire time it takes to write a piece of persuasive content on the
headline. So if you have a blog post that is really important to you or your
business, one that you really want people to read, you should downright
obsess over your post title.


Advertising legend David Ogilvy knew the power of headlines, and how the
headline literally determined whether the advertisement would get read. He
rewrote this famous headline for an automobile advertisement 104 times:
"At 60 miles an hour, the only thing you hear in the new Rolls Royce is the
ticking of the dashboard clock ..."


Master copywriter Gene Schwartz often spent an entire week on the first 50
words of a sales piece -- the headline and the opening paragraph. Those 50
words are the most important part of any persuasive writing, and writing
them well takes time.
Even for the masters.




                        www.ProCopyWritingTactics.com
Brian Clark is the founder of the popular and highly respected blog
www.copyblogger.com

Over the years, we’ve been fortunate that people say a lot of nice things
about Copyblogger and Brian:

     Advertising Age ranks Copyblogger as a top marketing blog in its
      Power150 list.
     The Guardian named Copyblogger one of the world’s 50 most powerful
      blogs.
     Brian Clark was ranked #3 of the 100 Most Influential Online
      Marketers of 2009.
     Technorati says Copyblogger is one of the most popular blogs in the
      world.
     The editors of Performancing named Brian Clark the most influential
      blogger of 2007.
     BusinessWeek says entrepreneurs should follow Copyblogger on
      Twitter.
     Dunn and Bradstreet says Brian Clark is one of the most influential
      people in small business on Twitter

Brian has been featured in the following books:

     Linchpin by Seth Godin
     Meatball Sundae by Seth Godin
     Trust Agents by Chris Brogan and Julien Smith
     Internet Marketing From the Real Experts (Contributor)
     The New Rules of Marketing and PR by David Meerman Scott
     Free Agent Nation by Daniel Pink
     Problogger by Darren Rowse and Chris Garrett
     e-Riches 2.0 by Scott Fox
     Gravitational Marketing by Jimmy Vee and Travis Miller
     Career Renegade by Jonathan Fields
     The Referral Engine by John Jantsch
  


                      www.ProCopyWritingTactics.com
Brian will be sharing his expertise with participants at the AWAI Fast Track to
Success Bootcamp and Job Fair which will be taking place on October 26 –
29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content
marketing strategies before showing you how to use them with your clients
to further increase your value — and your fees! Click here to find out more.




            This special report is brought to you free courtesy of
                      www.ProCopyWritingTactics.com




                       www.ProCopyWritingTactics.com

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Copywriting secrets of the masters writing blog post titles that work - brian clark

  • 1. Copywriting Secrets of the Masters: Writing Blog Post Titles That Work Brian Clark This special report is brought to you free courtesy of www.ProCopyWritingTactics.com
  • 2. www.ProCopyWritingTactics.com Writing Blog Post Titles That Work Your blog post title (or headline) is the first, and perhaps only, impression you make on a prospective reader. Without a post title that turns a browser into a reader, the rest of your blog may as well not even exist. At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more. Your headline is the first critical step to getting a link to your post. Why? Because it's got to be read before it can be linked! According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title. Advertising legend David Ogilvy knew the power of headlines, and how the headline literally determined whether the advertisement would get read. He rewrote this famous headline for an automobile advertisement 104 times: "At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock ..." Master copywriter Gene Schwartz often spent an entire week on the first 50 words of a sales piece -- the headline and the opening paragraph. Those 50 words are the most important part of any persuasive writing, and writing them well takes time. Even for the masters. www.ProCopyWritingTactics.com
  • 3. Brian Clark is the founder of the popular and highly respected blog www.copyblogger.com Over the years, we’ve been fortunate that people say a lot of nice things about Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on Twitter Brian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch  www.ProCopyWritingTactics.com
  • 4. Brian will be sharing his expertise with participants at the AWAI Fast Track to Success Bootcamp and Job Fair which will be taking place on October 26 – 29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven content marketing strategies before showing you how to use them with your clients to further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com