2. Time table
1. welcome & introuduce your self 10 min
2. what is lobbying & advocacy 20 min
3. Advocacy 20 min
4. Strategizing 5 min
5. Short break 10 min
6. Steps 45 min
7. Conclusion 5 min
8. Selfi time
17. Lobbying is a specialized form of advocacy.
• It is a strategic,planned and informal way of inflencing decision-
makers.
Characteristics are:
• open (two-way) communication,
• inflencing by linking the interests of different stakeholders,
•creating win-win situations
•
23. Clarify the objectives of your
organization, network or
coalition
•vision, mission and Objectives
•regular discussions with staff about the role
and the added value of the organization
24. DEFINE YOUR TARGET GROUP
• farmers’ organizations
• women’s groups
• teachers’ unions
• confederations of transporters
• organizations of people living
with HIV/Aids, etc
25. CHOOSE YOUR LOBBY AND
ADVOCACY
GOAL AND SET OBJECTIVE(S(
Essence of a problem, its causes
and its consequences
Identifying possible solutions
Translated into lobby and
advocacy goals and objectives
26. LOBBY OBJECTIVE
• What you want to change
• For whom
• Who will make the change
• By how much and
• By when
Specific, Measurable, Achievable, Realistic
and Time-bound
27.
28.
29. DEFINE THE DECISION-
MAKERS
•Who is responsible
•who are the decision-makers
•who may solve the problem
•Who do you want to influence
•Who needs to change something and when
is the most opportune moment to
accomplish that?
30. KEEP IN MIND
•Decision-maker is a person and not
an institution or structure
•find out the positions, interests and
needs /
motivations of the decision-makers
you are
trying to influence.
32. PREPARE YOUR ORGANIZATION
FOR
LOBBY AND ADVOCACY
•What are the methods and techniques
•What are the internal procedures for
issuing statements, writing position
papers and the like?
•What is the added value of the
organization in relation to the
identified
36. IS LOBBY AND
INSTRUMENT RIGHT THE AD
• Do we have the right partners and do we have a
consensus at the level of the target group and
within our organization?
Does our organization have sufficient legitimacy
to carry out lobby and advocacy on this topic?
Is there enough lobby and advocacy capacity to
go
on? Do we have enough information? Can we put
forward proposals specific enough for
decisionmakers?
Does our organization have an open channel to
the relevant decision-makers?
37. Is there a risk of negative effects on our target
group or the decision-maker? If so, how can we
reduce this risk?
Can we exert a sufficiently timely and pro-active
influence?
Do we have sufficient financial resources for our
lobby and advocacy?
38. DEVELOP AN ACTION PLAN
•Criteria to assess and select the most
effective activities
- Level of influence the activity will have on
decision-makers, their opinion, attitude, etc.
- Level of risk (human, financial, loss of
credibility) to your program, organization or
coalition in pursuing the activity.
- Resources that are needed (to assure
continuity)
- Access to effective messengers
39. • Suitable methods:
meetings with decision-makers, public events,
petitions, round tables, newspaper articles, etc
Suitable messengers:
media, celebrities, patients, experts, peers,
donors
(national /international).
Right messages for the right type of
decisionmakers