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Made by :Pranjal Jain(MBA-MAC)
Sagar Jaiswal(MBA-MAC)
College : Ajeenkya D.Y. Patil University,
Pune
 India is likely to emerge as the global capital of heart
diseases by 2025 (WHO)
 Interventional cardiology market in India is estimated
to grow at a CAGR of 25.5%
 About 45 million suffers from Coronary heart disease
every year
 BY 2030, India will account for 40% death due to CVD
 Heart disease is more prevalent in younger
generation
Eternal heart care centre
Eternal heart care centre
Eternal heart care centre
 Founder & Chairman: Dr. Samin k Sharma
 Founded : 2013
 Hardly in 4yrs, it became most preferred hospital not
only in Jaipur but also nationally and Internationally
 Multi-Speciality Hospital
 250 bedded hospital focusing on Cardiology, Cardiac
Surgery, Neurology, Neuro-Surgery
 International Tie-up
 Air ambulance facilities
 Highly Equipped ICU to FD-20 (most advanced CATH
LAB in Rajasthan)
 Location Selected : Nagpur
 Sub-Area : Dhantoli
 Maharashtra: 3rd largest city
 Population : 13th largest city
 Literacy Rates :91.9%
 It’s health hub for Central India and cater to large
geographical areas
 Fact :Poor people die due to lack of nearby health facility
Eternal heart care centre
 Product : Multi-care speciality hospital
 Price : Initially, charges will be less as
compared to competitors
 Place : Nagpur
 Promotion : Events, Press conference, digital
marketing, hoarding & banner, Newsletter
 Product Family : Hospitals
 Product Class : Medical
 Product Line : Cardiac Care (Adults and
Middle age )
 Brand : Centre Of Excellence for Cardiac
Care
 TA : Juvenile, youngsters, adults, old age people
 Age : Above 18 yrs
 Gender : All
 Religion : All
 Class : Upper class, middle class and low middle
class
 Location : India & Abroad
 Tagline : “Where good care leads….good
health follows”
 Centre for excellence for cardiac care
 Video : https://youtu.be/5Si4BMrd4aA
 Platina Heart Hospital
 Life Care Hospital
 Wockhardt Heart Hospital
 Arneja Heart & Multispecialty Hospital
 Avanti Hospital
 Platina Heart Hospital
 Life Care Hospital
 Wockhardt Heart Hospital
 Arneja Heart & Multispecialty Hospital
 Avanti Hospital
 A centre of excellence in area of medicine
with highest international standard at
affordable cost for the community around
the globe.
 To redefine healthcare by improving
outcomes and experience of patients through
cutting edge research and personalized
clinical care including innovative,
preventive, diagnostic, therapeutic and
rehabilitation services.
 To provide best health facilities to people
 To achieve a turnover of 5oocrs in five years
 To provide best technologies, equipment for
treating CVD’s (Cardio Vascular Diseases)
 Building the brand
 Launching a campaign
 Integrity
 Patient Centric
 Excellence
 Hospitality
 Accountability
 Respect for all
 Team Work
 Infrastructure
 Technology
 Tie-up with International Institute
 Renowned Doctors
 Hygienic Surrounding
 Active on Social networking sites
 Only established in Jaipur
 Number of beds are less
 Multispecialty hospital but positioned
themselves as cardio care hospital
 Less competition in Nagpur
 Opportunity for expansion
 Competition from International Brand
 Our Budget : 11 lacs
 External Branding
a) Use of Job sites
b) Banner & Hoarding
c) Press Conference
d) Event
e) Corporate Social Responsibility
f) Newspaper
g) Digital Marketing
h) Celebrity Endorsement
 Will be place for a month at:
 Zero Mile Marker
 Ram Jhula
 All Bus stops
Total Cost Involved :
Zero Mile Marker : Rs.50k
Ram Jhula : Rs.1.5lacs
All Bus Stops : Rs.1 lacs
Total : Rs.3 lacs
Eternal heart care centre
 Will conduct Press conference with renowned cardiologists
of EHCC
 About CVD, lifestyles and various best technology to be
used in hospital
 Cost Involved :
 Venue- 70,000/-
 Press Kit- 30,000/-
 Refreshment – 30,000/-,
 Total Cost -1.3 lacs
 Will be done one week before launching
 There will be face to face interview with leading
cardiologist from India
 Felicitation of doctors by common people
 Total Cost Involved :
 Venue : 70,000,
 Transport : 2,000
 Felicitation : 20,000
 Refreshment:30,000,
 Miscellaneous : 1,000
 Total : Rs.1.23 lacs
Eternal heart care centre
 In this :
 We will carry free medical camps in near by
rural areas
 Will tie-up with NGO’s
 Free guidance/consultation
 Total Cost Involved : Rs.50k
 Leading newspaper of Nagpur :
 Hitvada
 Lokmat Newspaper Pvt Ltd
 For Hitavada upto 30 words : 8,000/month
 For Lokmat : Rate-355/sqcm
 Our ad : 8x6cms, Cost= 17,040/-
 Total : Rs.25,040/-
 Newsletter will be send to :
 Medical Practitioners
 Politicians
 VIP’s of city
 Informal group
 Friends and families
 Cost Involved :
 Invitation : 40,000/-
 For inauguration, we will call CM of
Maharashtra, Shri Devandra Fadnavis
 The Key point is that Mr.Fadnavis also hail
from Nagpur
 His names will be biggest selling point of our
event
 Total Cost Involved : Rs.2lacs
 Standees : 5 (5000/standies)
 Brochures : 500 (20/brochures)
 Digital AV Screen : 1 (5000/-)
 Chequered backdrop : 1(8000/-)
 Drop Down : 2 (4000/Drop Down)
 Total Cost Involved :
 Standees : 10,000, Brochures: 10,000
 Digital AV : 5,000 , Backdrop: 8,000
 Drop down :8,000/-
 Total : Rs.41,000/-
 We will conduct Seminars, Marathon and free
workshop to advocate about CVD for 3 months
 Rural camp 5 times in year
 Will tie up with gyms, asking them to provide
discount to our patients for yearly subscription
 Will conduct free yoga and aerobics training
sessions for 3 months
 Will tie up with spa n saloon where our
patients can come and get good discount
 Total Cost Involved : 1,00,000/-
Activities cost
a) Banner & Hoarding 3,00,000/-
b) Press Conference 1,30,000/
c) Event 1,23,000/-
d) Corporate Social Responsibility 50,000/-
e) Newspaper 25,040/-
f) Invitees 40,000/-
g) Calling Celebrity 2,00,000/-
h) Internal Branding 41,000/-
I )Post Event 1,00,000/-
Total 10,09,040
 Total coverage expectation : 20 lacs
 In all leading newspapers
 Spread of positive word of mouth
 WHO Survey Report
 Eternalhospital.com
 Wikipedia
 Hitavada and Lokmat rates card
 Official website of competitor like Avanti,
CarePlatina Heart Hospital, Life care etc
 www.google.com
Eternal heart care centre

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Eternal heart care centre

  • 1. Made by :Pranjal Jain(MBA-MAC) Sagar Jaiswal(MBA-MAC) College : Ajeenkya D.Y. Patil University, Pune
  • 2.  India is likely to emerge as the global capital of heart diseases by 2025 (WHO)  Interventional cardiology market in India is estimated to grow at a CAGR of 25.5%  About 45 million suffers from Coronary heart disease every year  BY 2030, India will account for 40% death due to CVD  Heart disease is more prevalent in younger generation
  • 6.  Founder & Chairman: Dr. Samin k Sharma  Founded : 2013  Hardly in 4yrs, it became most preferred hospital not only in Jaipur but also nationally and Internationally  Multi-Speciality Hospital  250 bedded hospital focusing on Cardiology, Cardiac Surgery, Neurology, Neuro-Surgery  International Tie-up  Air ambulance facilities  Highly Equipped ICU to FD-20 (most advanced CATH LAB in Rajasthan)
  • 7.  Location Selected : Nagpur  Sub-Area : Dhantoli  Maharashtra: 3rd largest city  Population : 13th largest city  Literacy Rates :91.9%  It’s health hub for Central India and cater to large geographical areas  Fact :Poor people die due to lack of nearby health facility
  • 9.  Product : Multi-care speciality hospital  Price : Initially, charges will be less as compared to competitors  Place : Nagpur  Promotion : Events, Press conference, digital marketing, hoarding & banner, Newsletter
  • 10.  Product Family : Hospitals  Product Class : Medical  Product Line : Cardiac Care (Adults and Middle age )  Brand : Centre Of Excellence for Cardiac Care
  • 11.  TA : Juvenile, youngsters, adults, old age people  Age : Above 18 yrs  Gender : All  Religion : All  Class : Upper class, middle class and low middle class  Location : India & Abroad
  • 12.  Tagline : “Where good care leads….good health follows”  Centre for excellence for cardiac care  Video : https://youtu.be/5Si4BMrd4aA
  • 13.  Platina Heart Hospital  Life Care Hospital  Wockhardt Heart Hospital  Arneja Heart & Multispecialty Hospital  Avanti Hospital
  • 14.  Platina Heart Hospital
  • 15.  Life Care Hospital
  • 17.  Arneja Heart & Multispecialty Hospital
  • 19.  A centre of excellence in area of medicine with highest international standard at affordable cost for the community around the globe.
  • 20.  To redefine healthcare by improving outcomes and experience of patients through cutting edge research and personalized clinical care including innovative, preventive, diagnostic, therapeutic and rehabilitation services.
  • 21.  To provide best health facilities to people  To achieve a turnover of 5oocrs in five years  To provide best technologies, equipment for treating CVD’s (Cardio Vascular Diseases)  Building the brand  Launching a campaign
  • 22.  Integrity  Patient Centric  Excellence  Hospitality  Accountability  Respect for all  Team Work
  • 23.  Infrastructure  Technology  Tie-up with International Institute  Renowned Doctors  Hygienic Surrounding  Active on Social networking sites
  • 24.  Only established in Jaipur  Number of beds are less  Multispecialty hospital but positioned themselves as cardio care hospital
  • 25.  Less competition in Nagpur  Opportunity for expansion
  • 26.  Competition from International Brand
  • 27.  Our Budget : 11 lacs  External Branding a) Use of Job sites b) Banner & Hoarding c) Press Conference d) Event e) Corporate Social Responsibility f) Newspaper g) Digital Marketing h) Celebrity Endorsement
  • 28.  Will be place for a month at:  Zero Mile Marker  Ram Jhula  All Bus stops Total Cost Involved : Zero Mile Marker : Rs.50k Ram Jhula : Rs.1.5lacs All Bus Stops : Rs.1 lacs Total : Rs.3 lacs
  • 30.  Will conduct Press conference with renowned cardiologists of EHCC  About CVD, lifestyles and various best technology to be used in hospital  Cost Involved :  Venue- 70,000/-  Press Kit- 30,000/-  Refreshment – 30,000/-,  Total Cost -1.3 lacs
  • 31.  Will be done one week before launching  There will be face to face interview with leading cardiologist from India  Felicitation of doctors by common people  Total Cost Involved :  Venue : 70,000,  Transport : 2,000  Felicitation : 20,000  Refreshment:30,000,  Miscellaneous : 1,000  Total : Rs.1.23 lacs
  • 33.  In this :  We will carry free medical camps in near by rural areas  Will tie-up with NGO’s  Free guidance/consultation  Total Cost Involved : Rs.50k
  • 34.  Leading newspaper of Nagpur :  Hitvada  Lokmat Newspaper Pvt Ltd
  • 35.  For Hitavada upto 30 words : 8,000/month  For Lokmat : Rate-355/sqcm  Our ad : 8x6cms, Cost= 17,040/-  Total : Rs.25,040/-
  • 36.  Newsletter will be send to :  Medical Practitioners  Politicians  VIP’s of city  Informal group  Friends and families  Cost Involved :  Invitation : 40,000/-
  • 37.  For inauguration, we will call CM of Maharashtra, Shri Devandra Fadnavis  The Key point is that Mr.Fadnavis also hail from Nagpur  His names will be biggest selling point of our event  Total Cost Involved : Rs.2lacs
  • 38.  Standees : 5 (5000/standies)  Brochures : 500 (20/brochures)  Digital AV Screen : 1 (5000/-)  Chequered backdrop : 1(8000/-)  Drop Down : 2 (4000/Drop Down)  Total Cost Involved :  Standees : 10,000, Brochures: 10,000  Digital AV : 5,000 , Backdrop: 8,000  Drop down :8,000/-  Total : Rs.41,000/-
  • 39.  We will conduct Seminars, Marathon and free workshop to advocate about CVD for 3 months  Rural camp 5 times in year  Will tie up with gyms, asking them to provide discount to our patients for yearly subscription  Will conduct free yoga and aerobics training sessions for 3 months
  • 40.  Will tie up with spa n saloon where our patients can come and get good discount  Total Cost Involved : 1,00,000/-
  • 41. Activities cost a) Banner & Hoarding 3,00,000/- b) Press Conference 1,30,000/ c) Event 1,23,000/- d) Corporate Social Responsibility 50,000/- e) Newspaper 25,040/- f) Invitees 40,000/- g) Calling Celebrity 2,00,000/- h) Internal Branding 41,000/- I )Post Event 1,00,000/- Total 10,09,040
  • 42.  Total coverage expectation : 20 lacs  In all leading newspapers  Spread of positive word of mouth
  • 43.  WHO Survey Report  Eternalhospital.com  Wikipedia  Hitavada and Lokmat rates card  Official website of competitor like Avanti, CarePlatina Heart Hospital, Life care etc  www.google.com