3. 59%
CRO is crucial to
their overall digital
marketing strategy
source: EConsultancy
why you should care?
4. @SagittariusMktg
› better return on investment
› more meaningful engagement
› stronger relationships with your
customers
› improve conversion rates
ruth@sagittarius.agency
√
why you should care?
5. “The path to purchase, from
start to finish, is rarely linear
—it's more akin to a
scavenger hunt.”
@SagittariusMktg
source: Google Trends
16. @SagittariusMktg
key metrics to look out for.
reduce bounce and exit pages.
focus on pages that:
• you’re sending paid traffic to
• attempting to make conversions happen
• high traffic pages
20. @SagittariusMktg
a/b testing & multi-variant testing
› what are they?
› why implement them?
› what is the difference?
› a/b test
› multi-variant test
› gamification
ruth@sagittarius.agency
29. source: business insider
skip the mandatory sign-up
save for later / favourites
look at free shipping, free returns
and secure payment gateway
make it easier for them to convert
31. @SagittariusMktg
ruth@sagittarius.agency
why social login?
› 2.51 billion people world wide have a social media profile
› ‘password fatigue’
› one set of details to remember
› updated information – targeted marketing.
32. 88% of users admit to entering
incomplete or incorrect data on
registration forms.
34. @SagittariusMktg
63% of customers are
more likely to make a
purchase from a site
which has user reviews
source: feefo
65% of choose the
business that responds to
reviews
46. did you know?
the average human attention span
has fallen to eight seconds.
source: the telegraph
= 0-8 seconds to engage
47. @SagittariusMktg
76% “It inspires me to try new things.”
73% “It opens my eyes to new
perspectives and ideas.”
Yahoo Return on Inspiration study
content is a vehicle for
inspiration.
49. @SagittariusMktg
a one second
delay in page
load can result
in 7% reduction
in conversions.
source: aberdeen group study
11%
fewer page views
16%
Decrease in customer satisfaction
50.
51. Networked Business Initiative
sagittarius.networkedbusiness.org
› Collaborative tool
› Executive overview for digital
strategy success
› Comparative benchmarking
› Insight into each business function
› Free exclusive prize draw
Mobile Web Cloud Social Big/Small Data
The overall goal is to ensure companies understand
specific operational knowledge, which ultimately can
lead to increased growth and competitiveness.
The NBI Dashboard creates insight into where the
company is strong right now and where it has unused
digital potential.