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KM Conference 2013 Keynote - John Girard

John Girard's keynote address "Social Knowledge: Are you ready for the future?"at KM Conference 2013, Novi Sad, Serbia on 26 June.

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KM Conference 2013 Keynote - John Girard

  1. 1.                                                                            1  It  is  all  about  People!  Sagology  is  dedicated  to  connec�ng  people  with  people  to  facilitate  collabora�on,  learning,  and  knowledge  sharing  through  keynotes,  workshops,  and  consul�ng.    sagology  [sāj-­‐ol-­‐uh-­‐jee]      -­‐noun        1.  the  study  of  organiza�onal  wisdom  in  all  its  forms,  esp.  with  reference  to  technology,  leadership,  culture,  process,  and  measurement  2.  the  study  of  one  venerated  for  experience,  judgment,  and  wisdom.      Origin:      2008;    Canadian  English,  from  Middle  English  sage  +  -­‐ology.        Sage  [Middle  English,  from  Old  French,  from  Vulgar  La�n  *sapius,  from  La�n  sapere,  to  be  wise;  see  sep-­‐  in  Indo-­‐European  roots.]  -­‐ology  [Middle  English  -­‐logie,  from  Old  French,  from  La�n  -­‐logia,  from  Greek  -­‐logiā  (from  logos,  word,  speech;  see  leg-­‐  in  Indo-­‐European  roots)  and  from  -­‐logos,  one  who  deals  with  (from  legein,  to  speak;  see  leg-­‐  in  Indo-­‐European  roots).]  Knowledge  Sharing  –  Nothing  New?  Knowledge Management is thecreation, transfer, and exchange oforganizational knowledge to achievea [competitive] advantage.What  Advantage?  
  2. 2.                                                                            2  History  of  KM  Michael Polanyi1950sAristotlec. 350 BCClassificationofKnowledgeAristotleSir Francis Bacon17th Century 1990sCarla O’Dell2000sJeff HoweWhere is the wisdom we have lost inknowledge? Where is the knowledge we havelost in information?—T. S. Eliot, The Rock (1935)CHAPTER 1THE WHEREInforma�on  Overload  Information OverloadInformation overload occurswhen the amount of input to asystem exceeds itsprocessing capacity.(Speier et al, 1999, p. 338)Information OverloadInformation overload is thatstate in which available, andpotentially useful, informationis a hindrance rather than ahelp.(Bawden, 2001, p. 6)Personal Information OverloadA perception on the part of the individual(or observers of that person) that the flowof information associated with work tasks isgreater than can be managed effectively.(Wilson, 2001, p. 113)Organizational Information OverloadA situation in which the extent ofperceived information overload issufficiently widespread within anorganization as to reduce the overalleffectiveness of management operations.(Wilson, 2001, p. 113)245+ academic papers on Information Overload 1972-2000 (Bawden, 2001)The  Problem  –  Enterprise  Demen�a  2/3 of managers complained ofInformation overload (KPMG, 2000)38% of the surveyed managerswaste a substantial amount of timelocating information (Wilson, 2001)Managers “dwell on information thatis entertaining but not informative, oreasily available but not of highquality” (Linden, 2001, p.2)43% of the managers delayeddecisions because of too muchinformation. (Wilson, 2001)The number of books published annually has increased exponentially sincethe 16th century. At present, the prediction is that the number of booksdoubles every 33 years (Hanka & Fuka, 2000).The total accumulated codified database of the world, which includes allbooks and all electronic files, doubles every seven years and some predictthis will double twice a day by 2010 (Bontis, 2000).The  Cost?  
  3. 3.                                                                            3  Big  Data  Big  Data  Lost  in  the  data  -­‐  Knowing  what  you  see!  
  4. 4.                                                                            4    “a  group  of  obviously  related  units  of  which  the  degree  and  nature  of  the  rela�onship  is  imperfectly  known”  HP  What  is  knowledge?    knowledge is "defined broadlyto include information, data,communication and culture”(p. 293)CommunicationDataInformationCultureKnowledge:Concepts, experience, andinsight that provide a frameworkfor creating, evaluating andusing information (p. 373).The  Cogni�ve  Hierarchy  KnowledgeInformationDataAckoff’s ApexWisdomUnderstandingKnowledgeWisdom:The collective and individualexperiences of applyingknowledge to the solution ofproblems (p. 373).The  difference  .  .  .  Data  to  Knowledge  October 27, 1917Q1 - What time is it?Q2 – Where are these people?Q3 – Why is the boy smiling?WisdomUnderstandingKnowledge
  5. 5.                                                                            5  Types  of  Knowledge  Michael PolanyiEasier toreplicateLeads tocompetencyHarder to articulateHarder to transferHarder to stealHigher competitiveadvantageContributes toefficiencyEasier to document andshare20%80%ExplicitTacit Carla O’DellO’Dell, C. (2002, May). Knowledge Management New Generation.Presented at the APQC’s 7th Knowledge Conference, Washington, DC.Exchange  and  Transfer  of  Knowledge  Ikujiro NonakaSocialization ExternalizationInternalizationCombinationTACITEXPLICITEXPLICITTACITThe  importance  of  leadership  .  .  .  A  New  View  of  KM  LeadershipMeasurementProcessTechnologyCultureA  li�le  TLC  goes  a  long  way!  Leadership Transparency Vision and example Resources (including time)Technology Help or hinder Security issues Tending towardfreeCulture Need to Share vsNeed to Know Privacy Content CreatorsLeadershipMeasurementProcessTechnologyCultureNew  Technology  
  6. 6.                                                                            6  The  Right  Technology   TLC:  Leadership  Including Ray Downey, Special Operations Command lost 95 men that day– totaling 1,600 years of experience. (emphasis added)Open  Leadership  Respect  that  your  customers  and  employees  have  power.  Share  constantly  to  build  trust.  Nurture  curiosity  and  humility.  Hold  openness  accountable.  Forgive  failure.­‐rules/  Openness  Audit­‐audit  A  leader’s  view  on  “knowing”.  .  .  “. . . there are known knowns; there are things we know that we know. There are knownunknowns; that is to say there are things that we now know we don’t know. But there are alsounknown unknowns — there are things that we do not know we dont know.”Knowns  and  Unknowns  UnknownKnownsUnknownUnknownsKnownKnownsKnownUnknownsComp  Intell  HP  
  7. 7.                                                                            7  Unknown  unknowns  Somewhere on the West CoastData  Mining:  Unknown  Unknowns  KnowledgeInformationDataKnowledgeEdgeWisdomUnderstandingKnowledgeKnowledgeCreation“With 3,600 stores in the United States androughly 100 million customers walkingthrough the doors each week, Wal-Mart hasaccess to information about a broad slice ofAmerica . . . The data are gathered item byitem at the checkout aisle, then recorded,mapped and updated by store, by state, byregion . . . By its own account Wal-Mart has460 terabytes of data.” ( 750,000 CDs 1 terabyte ~1,000,000 MB)14 November 2004HurricaneImpact  of  Culture   Tribal  Leadership  h�p://­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture   Stage  5  Organiza�ons  
  8. 8.                                                                            8  Learning  to  see  things  differently   Corporate  Culture  is  Key  www.strategy-­‐  Will  people  understand  your  message?  Exchange  and  Transfer  of  Knowledge  Socialization ExternalizationInternalizationCombinationTACITEXPLICITEXPLICITTACITLeadershipMeasurementProcessTechnologyCultureThe best thing about the future is that it comesonly one day at a time.—Abraham LincolnCHAPTER 8THE FUTURE
  9. 9.                                                                            9  Are  You  Ready?  h�p://  What  would  you  do?  Do  you  know  your  customers?        “A  social  trend  in  which  people  use  technologies  to  get  the  things  they  need  from  each  other,  rather  than  from  tradi�onal  ins�tu�ons  like  corpora�ons.”  The  Social  Technographics™  Ladder  Inac�ves  neither  create  nor  consume  social  content  of  any  kind  Spectators  consume  social  content  including  blogs,  user-­‐generated  video,  podcasts,  forums,  or  reviews  Joiners  connect  in  social  networks  like  MySpace  and  Facebook  Collectors  organize  content  for  themselves  or  others  using  RSS  feeds,  tags,  and  vo�ng  sites  like  Cri�cs  respond  to  content  from  others.  They  post  reviews,  comment  on  blogs,  par�cipate  in  forums,  and  edit  wiki  ar�cles.  Creators  make  social  content  go.  They  write  blogs  or  upload  video,  music,  or  text.  Creators  Cri�cs  Collectors  Joiners  Spectators  Inac�ves  The  Social  Technographics™  Ladder  Creators  Cri�cs  Collectors  Joiners  Spectators  Inac�ves  US  55+  12%      28%      12%      26%      64%      30%  US  18-­‐24  46%      50%      38%      85%      89%      3%  US  35-­‐44  23%      34%      20%      54%      73%      17%  2010  24%      37%      21%      51%      73%      18%  2007  18%      25%      12%      25%      48%      44%  US  Adults  The  Social  Technographics™  Ladder  Creators  Cri�cs  Collectors  Joiners  Spectators  Inac�ves  2009  49%      46%      19%      48%      76%      9%  2007  38%      27%      14%      41%      39%      36%  South  Korea  Adults  2007  22%      36%      6%      22%      70%      26%  Japanese  Adults  2009  34%      30%      11%      26%      69%      23%  
  10. 10.                                                                            10   Global  Top  Internet  Sites  (Reach)  1.  Facebook    43%      2.  Google    42%      3.  YouTube    33%      4.  Yahoo!    19%      5.  Wikipedia  12%      6.  Baidu    12%  7.  Amazon    10%      8.  QQ          9%  9.  Live        8%  10.  Twi�er        6%  h�p://  18  June  2013  1.  Facebook  2.  3.  YouTube  4.  5.  Blic  6.  B92  7.  Wikipedia  8.  NeoBux  9.  Yahoo!  10.  Kurir  Estimated  percentage  of  global  internet  users  who  visit:  United  Airlines  had  broken  Daves  guitar  in  checked  luggage.  A�er  eight  months  of  pestering  the  company  for  compensa�on,  he  turned  to  his  best  tool—songwri�ng—and  vowed  to  create  a  YouTube  video  about  the  incident  that  he  hoped  would  garner  a  million  views  in  one  year.  Four  days  a�er  its  launching,  the  first  million  people  had  watched  “United  Breaks  Guitars.”  United  stock  went  down  10  percent,  shedding  $180  million  in  value;  Dave  appeared  on  outlets  as  diverse  as  CNN  and  The  View.  United  relented.  And  throughout  the  business  world,  people  began  to  realize  that  “efficient”  but  inhuman  customer-­‐service  policies  had  an  unseen  cost—brand  destruc�on  by  frustrated,  crea�ve,  and  socially  connected  customers.  The  Power  of  YouTube   Why                                            Ma�ers  >  655  Million  daily  ac�ve  users  >  1.1  Billion  monthly  ac�ve  users      >750  Million  monthly  ac�ve  mobile  users  250  million  photos  up  per  day  79%  of  users  outside  USA  70  languages  available    3  million  ac�ve  users  in  Serbia  1.3  million  ac�ve  female  users  in  Serbia  Personal  or  Professional?  Social  Media  Ac�on  Plan  Lead  Listen  Learn  Wikipedia  is  driven  by  a  global  community  of  more  than  150,000  volunteers—all  dedicated  to  sharing  knowledge  freely.  Over  almost  eight  years,  these  volunteers  have  contributed  more  than  11  million  ar�cles  in  265  languages.  More  than  275  million  people  come  to  our  website  every  month  to  access  informa�on,  free  of  charge  and  free  of  adver�sing.    
  11. 11.                                                                            11  Crowdsourcing  Crowdsourcing  is  the  act  of  taking  a  job  tradi�onally  performed  by  a  designated  agent  (usually  an  employee)  and  outsourcing  it  to  an  undefined,  generally  large  group  of  people  in  the  form  of  an  open  call.    Gold  Corp  Challenge  Crowdsourcing   The  Genera�on  Game  Digital  Na�ve  or  Digital  Immigrant?   Genera�on  Z  Are  we  ready  for  them?