Analysis of the McDonald's mini case by Sahil Chaturvedi,IIT Guwahati during a Marketing internship under Professor. Sameer Mathur.

2.  1937: Richard & Mac McDonald
created the first hamburger
restaurant.
 1955: Businessman Ray Kroc
franchised the restaurant and
launched the McDonald’s Company

3.  1967: Goes International
 Mascot: Ronald McDonald

4. Mom, How many
cousin brothers and
sisters do I have?
Son, By end of 2016
you have 36,899
more cousin
brothers but no
sisters.
Where are they Mom?
-Across 120 countries and
territories, son .
So, Can I call them
and say Hi?
Sorry Son. We receive
68 million customers
each day. So some
other time. They
must be busy now.
Who is taking care of
them Mom?
Don’t worry son. We have
more than 3,75,000
employers all over the
world. We are quite
rich.

6. Well, according
to me it should
be Mc Donald’s

7. Well Mr. McDonald from where is all this money coming from ?
Well, I don’t want to brag but
alright. Let me tell you about
our revenue collection world
wide(U.S billion dollars) in 2016
United States
8.25 Billion U.S $
Int. lead markets
7.22 Billion U.S $
High Growth
Markets
6.16 Billion U.S $
Foundational
Markets &
Corporate
2.99 Billion U.S $

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11. used as
remembrance factors

18. Growing Health counciousness
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19. Growing Health counciousness