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Social Media Marketing Best Practices

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Jasmin Sahota
Jasmin Sahota

This presentation includes best practices and social media marketing trends in 2014 specific to B2B markets.

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Social Media Best Practices By- Jasmin Sahota
1 How do you make friends in Social Media? Source: Hubspot Comment Participate Reach Out Go in Reverse Connect Take time…
2 How to best utilize Social Media? Communicate Be interesting Be regular Network Learn Adapt
3 Impact of Social Media- Trends 2014 Source: Youtube.com Employee Advocacy Pressure to pay Advertorial Fusion Marketing Age of “infobesity” List building Interactive Videos
4 Social Media Marketing Strategies Monitor & listen Know your audience Develop Content Interact Measure Monitor Align
5 Monitor & Listen Is anyone talking about the brand? What is said about the brand? What do you learn from it? Is your brand part of a conversation?
6 Measurement Social media KPI’s Metrics ROI Business Goals
7 Know Your Audience Attitudinal Behavior Technographics Psychographics Biases Motivations Values
8 Creating Good Content Interesting Be creative Share a story Remain Focused
9 Drive Interactions
10 Organizational Implementation Dedicated Team Introduce Guidelines Implement tools Create “Content Calendar” Adopt Learn by doing Revisit your strategy quarterly Source: Hubspot
11 More Information Thank You Let’s get Social!

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Social Media Marketing Best Practices

  • 1. Social Media Best Practices By- Jasmin Sahota
  • 2. 1 How do you make friends in Social Media? Source: Hubspot Comment Participate Reach Out Go in Reverse Connect Take time…
  • 3. 2 How to best utilize Social Media? Communicate Be interesting Be regular Network Learn Adapt
  • 4. 3 Impact of Social Media- Trends 2014 Source: Youtube.com Employee Advocacy Pressure to pay Advertorial Fusion Marketing Age of “infobesity” List building Interactive Videos
  • 5. 4 Social Media Marketing Strategies Monitor & listen Know your audience Develop Content Interact Measure Monitor Align
  • 6. 5 Monitor & Listen Is anyone talking about the brand? What is said about the brand? What do you learn from it? Is your brand part of a conversation?
  • 7. 6 Measurement Social media KPI’s Metrics ROI Business Goals
  • 8. 7 Know Your Audience Attitudinal Behavior Technographics Psychographics Biases Motivations Values
  • 9. 8 Creating Good Content Interesting Be creative Share a story Remain Focused
  • 11. 10 Organizational Implementation Dedicated Team Introduce Guidelines Implement tools Create “Content Calendar” Adopt Learn by doing Revisit your strategy quarterly Source: Hubspot
  • 12. 11 More Information Thank You Let’s get Social!