1. Effective
Facebook/Instagram
Advertising That Works

2. Advertising:
• A notice or announcement in a public medium.
• Promoting a product, service, or event.
• Effective Advertising Maximum Revenue.

3. Advertising Impact:
• This graph shows the
importance of
advertising in
generating revenues.
• Sales got increased in
years due to online
advertising

4. Benefits Of FB/Insta Advertising:
• Target Audience
• Large mobile audience
• Improved brand awareness
• Upward trending Click-Through rates
• Cost-effective Advertising

5. How to setup FB/Insta Ads?
Ads Manager is where you can view, make changes and see results for all your
Facebook campaigns, ad sets and ads. With Ads Manager, you can:
• Create ads: Design ads that appear on the Facebook family of apps and services
(including Instagram and Audience Network).
• Manage ads: Edit your ads and update your images, audience, budget or
schedule.
• Measure results: View up-to-date data on the performance of your ads and
schedule reports.

6. How To Access the FB Ads
Manager?
1. Search in Google “ Facebook Ads Manager”.
2. Click on “Go to Ads Manager”.
3. Login into Ads Manager with your FB account and you’re all set!

7. Ads Manager Map:

8. Ads Manager Map:
1. Main Navigation Menu: Create and manage ads, Measure and see the reports of your ads
and view your assets(ad images, videos, audience and brand safety).
2. Create New Ad Campaign: Create your new Ad campaign, advertise your product on Fb by
clicking on this tab.
3. Account Overview: See your total Ad campaigns, Ad sets and Ads active on Facebook and
check the results of each Ad. Through this tab you can check that how much traffic or
views you achieved from the Ads.
4. Campaign View: In this section of Ads Manager, you can check your campaigns’ status,
Budget, traffic, views, and sales that your Ad achieve through advertising.

9. Continue…….
5. Ad Set View: In this tab you will see your multiple Ads that you have advertised on
Facebook, the performance of your Ads, And their engagement on Facebook.
6. Ads View: In this tab you can overview your single Ads running on Facebook and
Instagram.
7. Columns: In columns you can overview the costs, campaign target, budgets, results,
impressions, views and cost per result etc.
8. Campaign Breakdown: Here in this column you will see the ending results of your
campaign and the final budget of your campaign, that how much money you did spend
on this campaign.

10. 9. Reporting And Editing: In this section you can share your Ad analytical reports with your
accounts, collogues and can edit the results if needed.
10. Campaign Results: The results metric shows how well your ad campaign performed based
on the business objectives and settings you chose.
11. Total Ad Spend: The "Amount Spent" in the Account Overview section of your Ads
Manager lets you see the total amount of money you've spent across all your campaigns
during a time period you choose.
Continue…….

11. How to set up FB/Insta Ad?
 In order to create a campaign, you should of course be on the “campaigns” tab. From
there, click on the green “+Create” CTA to create a new campaign from scratch!

12. Step 1.
Select your Campaign Objective:
1. Awareness Campaign Objective: Awareness campaigns are used to make customers aware
of your product or service. In this type of objective you just show your product or your
services to the Facebook community to make your product available for buying.
2. Consideration Campaign Objective: In this type of Objective you Send people
from Facebook to any URL you choose, such as your website's landing page, a blog post, app
etc. Reach people more likely to engage with your post. Engagement includes likes,
comments and shares but can also include offers claimed from your page
3. Conversion Campaign Objective: The Conversion objective focuses on getting people to take
action. With these ads, Facebook lets you choose a goal of conversions, store visits, or
catalog sales. At this stage of marketing, it's all about getting your target audience to make a
commitment to buy

13. Step 1.
Select your Campaign Objective:

14. Step 2.
Give your Ad Campaign a Name:

15. Step 3.
Set up the Audience Targeting:

16. Step 4.
Set up your Ad Placement:
• Define the place for your Ad
Advertising.
1. Select All Devices
(Recommended)
2. Select Manually (selected
places)

17. Step 5.
How to select right place for Ad
 Here are the ad placements recommended by Facebook for every campaign objective:
 Brand awareness: Facebook and Instagram
 Engagement: Facebook and Instagram
 Video views: Facebook, Instagram and Audience Network
 App installs: Facebook, Instagram and Audience Network
 Traffic (for website clicks and app engagement): Facebook and Audience Network
 Conversions: Facebook and Audience Network

18. Role Of Right Place In Advertisement:
1. This graph shows the cost per-results of your Ad.
2. When you advertise your products on Instagram(Timeline, newsfeed, stories) instead of
advertising just in stories or just in newsfeed, your Ad will generate the maximum traffic,
views and clicks.
3. Their will be too many chances that your product would go viral, Because most of the
users don’t go just for viewing the stories, that is why you must ensure to advertise It on
every platform.
4. Always focus on the such places for advertising where the users come daily in too much
numbers, i.e. Instagram , Facebook , Messenger and Audience Network.

19. Role Of Right Place In Advertisement:

20. Step 6.
Set up your Campaign Budget:

21. Step 7.
Set up your Facebook Ad Format:

22. Step 8.
Final Step In Creating Your First Ad:

23. Step 9.
Advertise your Ad:
 By clicking on “Confirm”. Your Ad will be Advertised on FB

24. How To Connect Instagram Account
With Ads Manager?
 You can only advertise your Ads on Instagram by connecting your Instagram account
with FB Ads Manager.
 Follow the following steps to connect your Instagram account with FB Ads Manager.
 First Go to “Facebook Ads Manager”

25. Step 1.
Connect The Insta Account:
 Upon opening the Ads manager you will see this dashboard.
 Click on “Facebook Ads”.

26. Step 2.
Click On Business Settins:
.
 Click on “Business Settings”.

27. Step 3.
Click On Instagram Account:
 After Clicking on “Instagram Account”.
 “Add” your Instagram Account.

28. Step 4.
Enter Your Account Information:
For Login:
 First you could add your account.
 Or login through your “Facebook account”

29. Final Step:
Go And Advertise your Ads:
 You are all done!
 Now for your first promotion on Facebook and Instagram.
 Select your Campaign Objective and start Advertising Today.