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6 Effective Video SEO Tips to Boost your Search Engine Rankings

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Videos are the most highly consumed digital media and if your business has not yet introduced a video marketing campaign, you are falling behind!

But producing videos is only the beginning.

The next and quite possibly the most important step is optimizing that video content for search engines.

Let’s dive right in and look at 6 Effective ways you can optimize your video content and boost your search engine ranking.

Publicado en: Marketing
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6 Effective Video SEO Tips to Boost your Search Engine Rankings

  1. 1. 6 Effective Video SEO Tips to Boost your Search Engine Rankings
  2. 2. Similar to creating any piece of written content for your website, you should perform keyword research before making videos. This way, you’ll know whether or not people are interested in your video content ideas. DO A KEYWORD RESEARCH
  3. 3. PAY ATTENTION TO THE TITLE AND DESCRIPTION OF YOUR VIDEO Ensuring video titles and descriptions are highly optimized is one of the most effective ways to ensure greater visibility in search. P.S. Never trick your audience into watching a video that is totally different from the title. If you do this, your ranking will suffer over time.
  4. 4. MAKE SURE YOUR THUMBNAIL IMAGE IS ENGAGING Because the thumbnail is the first thing your potential audience sees, spending time to optimize it for clicking largely influences the number of clicks your video receives.
  5. 5. USE VIDEO CAPTIONS Attaching as much text to your video as possible will convert it into the appropriate format to be detected by Google, which will, in turn, lead to added recognition.
  6. 6. ADD APPROPRIATE TAGS TO YOUR VIDEO Like other elements of your video (title, description, thumbnail) your tags must be relevant to your content. Relevant and specific tags help you rank better.
  7. 7. DON’T RELY SOLELY ON SEO TO PROMOTE YOUR VIDEO SEO is hard to control, and constantly changing so if you’re truly looking to get more clicks and eyes on your video, investing in paid video advertising is a strategic route.
  8. 8. THE MOST IMPORTANT VIDEO SEO TIP — VIDEO QUALITY Google (and other search engines) also considers many other ranking factors, like the video content itself and the overall quality of your video. Having a high-quality video is essential to growing your organic search presence.