Vodafone

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Positioning ,[object Object],[object Object],[object Object],[object Object]

Growth ,[object Object],[object Object],[object Object],[object Object]

Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big Opportunity? ,[object Object],How would we grab it? ,[object Object],[object Object],[object Object],[object Object]

GSM SUBSCRIBER BASE JULY 2009 Second Largest Costumer Base in India Operators Subscribers Market% Bharti Airtel 105,177,635 32.29% Vodafone Essar 78,680,291 24.16% BSNL 50,700,367 15.57% IDEA Cellular 48,516,824 14.90% Aircel 23,080,079 7.09% Reliance GSM 12,840,939 3.94% MTNL 4,332,631 1.33% Loop 2,350,537 0.72% 325,679,303

Contrasting the class of people Vodafone target with Airtel ,[object Object],[object Object]

Exciting features for all sections of society

Motive? To get rid of attending calls in a typical circumstances e.g . Having bath, Riding vehicle, Engaged in gym or Sleeping. Implying How concerned Vodafone is ; with its subscribers.

Happy to Help TV-Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],How friendly helping services Vodafone caters to.

Cheaper Tariffs TV-Ad ,[object Object],[object Object],Implying How concerned Vodafone services are; to your pocket.

IPL 2 Zoozoo TV-Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],Implying How fruitful Vodafone value added services are; to your daily life.

The Puppy Effect The ZOOZOO Effect

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Zoozoo’s: More Popular in India Than Swine Flu or Smiley Zoozoo’s the latest Craze in the Ad World. These absolutely adorable Vodafone ad characters for the IPL season are capturing people’s hearts faster than you can say Zoozoo. There are already over 181,150 Zoozoo fans just on Facebook and adding every minute. They are amongst the most searched videos on YouTube and the most talked, watched, discussed, loved ads in the country.

[object Object],[object Object],[object Object],News to be Divulged Now comes the biggest shock, the white big-headed characters, shown on screen are not animated figures rather real people; ballet dancers , dressed in white suits and wearing huge head gears.

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Ogilvy: Vodafone Zoozoo's Top Advertising Age’s Viral Video Chart ,[object Object],[object Object],[object Object],[object Object]

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