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5 Keys to Successful Lead Nurturing by @fearlesscomp for @datadotcom

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According to the experts, as many as 9 out of 10 visitors are not ready to buy, but the vast majority of those will buy eventually. How do you earn the trust of those prospective buyers over time, so that when they are ready to buy, they know and trust you? Join demand generation expert Jeff Ogden of Find New Customers who shares ways to capture this “low-hanging fruit” – by sharing the 5 Keys to Successful Lead Nurturing.

Webinar Highlights:
* How to earn trust using stories
* The kind of content to share that earns buyer’s trust

Presented by Jeff Ogden, founder and President of Find New Customers, a demand generation company. He is also the host of the online marketing show, Mad Marketing TV.

5 Keys to Successful Lead Nurturing by @fearlesscomp for @datadotcom

  1. 1. 5 Keys to Successful Lead NurturingJeff Ogden, President of Find New Customers & Host,Mad Marketing TV and Marketing Made Simple Presented by:
  2. 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  3. 3. Premier show: May 1
  4. 4. Why Lead Nurturing?“As many as 9 out of 10 visitors to your websiteare not ready to buy today, but about 8 out of10 will buy eventually.” Brian Carroll MEClabsFuture buyers are visiting.
  5. 5. Earning the Trust of Future BuyersShare valuable content (to them!) over time,using a story-telling format, so that you earntheir trust.
  6. 6. Watch for the hand-raise
  7. 7. Marketing Automation and Lead Nurturing• Marketing Automation is useful for lead nurturing• But it does NOT do lead nurturing.• YOU do.
  8. 8. So You Want to Nurture Leads? 5 Important Things to Note
  9. 9. 1. Start with a deep understanding• The better you understand buyers, the better results you will achieve.• Interview target companies and customers to understand what motivates them.• Ensure your data is rock-solid and accurate (Data.com)
  10. 10. 2. Tell a Story
  11. 11. 3. Make it valuable. To them/not you
  12. 12. 4. Include Calls to Action• Think “What can we offer them?”• Give to Get• Content has value
  13. 13. 5. Be Patient
  14. 14. Recap• Nurture because most are not ready to buy• Watch for the hand-raise• Software helps, but you nurture
  15. 15. Recap5 Keys to Success1. Start with Understanding2. Tell a story3. Make it valuable4. Calls to Action5. Be Patient
  16. 16. Thank You!• Jeff Ogden, President of Find New Customers• www.findnewcustomers.com• Check out Fearless Competitor blog• http://about.me/jeffogden• @fearlesscomp on Twitter• Or just Google “Jeff Ogden”
  17. 17. Find us anytime: @datadotcomhttp://data.com/facebook
  18. 18. Questions?

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