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Black Friday and Cyber Monday Trends and Analysis FINAL

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Salesforce brings you insights into the 2015 social trends and analysis of Black Friday and Cyber Monday.

Publicado en: Empresariales

Black Friday and Cyber Monday Trends and Analysis FINAL

  1. 1. Black Friday and Cyber Monday 2015 Social Trends and Analysis
  2. 2. TOTAL POST VOLUME Mentions of Black Friday and Cyber Monday 2,074,676 (Nov 22nd to Dec 15th, 2015) - 100,000 200,000 300,000 400,000 500,000 Black Friday vs. Cyber Monday Black Friday Cyber Monday Post volume difference year-over-year Black Friday -4% Cyber Monday -27%
  3. 3. LEADING BRANDS Online shopping was a main driver of changes in shopping tendencies. Offers and online deals by retailers such as Amazon made it easier for consumers to shop without the hassle of long lines and exposure to brawls. 135K 60K -40% 83K -57% Year-Over-Year % Change 128K -5%
  4. 4. TOP HASHTAGS 114K#BlackFriday #GivingTuesday #CyberMonday 79K 63K
  5. 5. SENTIMENT • Consumers often tweeted about great deals found during Black Friday. • The majority of the negative posts were related to mentions of fights at different stores. Slow internet connection and retailers complaining about major retailers online site’s crashes was also mentioned in some of these posts. Positive Negative
  6. 6. MEDIA CHANNELS • +48% increase on Twitter since 2014 • One of most retweeted topic: “Kohl’s Sweepstakes” contest • 3.5K tweets Black Friday tweets were related to Customer Service 149 2K 13K 18K 19K 31K 126K 1.9M - 500,000 1,000,000 1,500,000 2,000,000 Videos Images Comments News Facebook Blogs Forums & Replies Twitter
  7. 7. TOP PRODUCT MENTIONS 20% of all mentions of clothing. Consumers were most eager to find deals and discounts on clothing items – sweaters, t-shirts, and shoes were among the top purchases. Other notable products mentioned during this period included TVs (16%), xBox (11%), and phones (8%). 54K 76K 97K Xbox TV Clothing