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Cloudforce Sydney 2012 - How to architect & design your App for Commercial Success
How to Architect & Design YourApp for Commercial SuccessSebastiano Costanzo, ISV Technical Evangelistsalesforce.com @cisebi
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Agenda Making your App ready for the Social Enterprise Building your App Distributing your App Best Practices from a PDO Demo Next Steps Question & Answer
Building on Force.com Platform Applications Tabs User Visualforce Pages Page Layouts Interface Force.com Sites Record Types Formulas Visualforce Controllers Business Validation Rules Apex Logic Workflow & Approvals Web Services API Objects Data Web Services API Fields Model Metadata API Relationships Declarative Programmatic Simplicity + Speed Control + Flexibility
Next Generation of Social Apps Social Data Chatter Chatter APIs Model ComponentsSocial graph built into Point & click tools for APIs for developers to Force.com business analysts built custom app functionality
Mobile SDK: Accelerate App DevelopmentTools for building native, hybrid, and HTML5 apps on iOS and Android OAuth2 Secure authentication and refresh token management API Wrappers Interact with Salesforce REST APIs with popular mobile platform languages App Container Embed HTML5 apps inside a container to access powerful native device functionality Secure Offline API Store business data on a device with enterprise-class encryption Push Notifications Dispatch real-time alerts directly to mobile devices
Create a Seamless Customer Experience Pre-configured Add, upgrade or Seamless upgrades trials disable users Push bug fixes to Easy distribution Easily link to subscribers via AppExchange or billing method of your own website choice
Free Trials Made Easy – Showcase Your App Free listing Access to over 2 million subscribers Enterprise grade security reviews 12,000+ leads/month passed to partners Your Company Website Host your own signup page to provision free trials Customize your app and trial experience Maximize distribution of your app Run your own marketing campaigns
About Arxxus Strategic partnership with salesforce.com spanning: ISV, PDO and Professional Services Headquartered in Sydney, Australia with R&D from India Current focus is APAC (ANZ/India) with 50+ employees and growing Scalable ‘onshore-offshore’ model with cutting-edge capabilities Served 250+ customers and completed 500+ projects
App Development Best Practices 1. Design data models for Analytics 2. Use batch processes for aggregation 3. Plan for Large Transactional volumes 4. Configure, Dont Code! 5. Design within governor limits 6. Design for different end points 7. Keep an eye out for new release features
Force.com + ISV = Winning Combination Force.com offers apps a platform However, some apps may need a that is : broader architecture if needing: ✔ Scalable ✘ Big data sets ✔ Secure ✘ Complex processing ✔ Open (API) ✘ Ultra high transaction volume ✔ Social (Chatter) ✘ Very low latency ✔ Mobile Force.com and the ISV program delivers a winning combination of: – Rapid results (build and roll-out apps in weeks) – Clear licensing framework (multiple go to market models) – Success-based costs (pay only for sales, not for “keeping the lights on”)
Example: Arxxus PI & IGBusiness • Platform Insight: Manage • Intelligent Gatekeeper:problem we large data sets intelligently Track workforce / assets /are solving: for insightful analytics inventory in real timeMarket: • Financial Institutions • Enterprise CustomersUser Base: • Fund Managers • Safety / Security / Contractors / Admin How Does The Social Enterprise Fit In? – Social: Users collaborate using Chatter – Mobile: IG Contractors view and send info via Mobile Device (HTML5) – Open (API): PI gets data processed in AWS - IG uses Twilio and Google Maps and connects to gates systems, RFID, smartphones
ISVforce Lifecycle Academy (Online) Free training for ISV partners Contains best practices for: business development, sales, marketing, technical, operations, & support For each phase, users: (1) watch the video (2) work through the checklist (3) review the FAQ (4) log cases with questions (5) Customize w/Train-the-Trainer http://tinyurl.com/isvforceacademy
Don’t Forget to Submit Your Survey! Stop by the registration kiosks to complete your session surveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you!NSW Permit No. LTPS/12/05010