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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materializeor if any of the assumptions proves incorrect, the results of salesforce.com, inc. could diﬀer materially from the results expressed or implied by theforward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including anyprojections of product or service availability, subscriber growth, earnings, revenues, or other ﬁnancial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionalityfor our service, new products and services, our new business model, our past operating losses, possible ﬂuctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and otherlitigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operatinghistory, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customerdeployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could aﬀect the ﬁnancial results of salesforce.com, inc. is included in our annual report on Form 10-Q for themost recent ﬁscal quarter ended October 31, 2010. This documents and others containing important disclosures are available on the SEC Filingssection of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that arecurrently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Applications Moving to the Cloud 1960s 1980s Today Mainframe Client/Server Cloud Computing Applications
Platforms Moving to the Cloud 1960s 1980s Today Mainframe Client/Server Cloud Computing Platforms
Collaboration Moving to the Cloud Lotus Notes Microsoft Groove File Sharing 1980s 2000s Today Workgroup Computing Intranet Computing Social Computing
Databases Moving to the Cloud Big Table 1960s-1970s 1980s Today Hierarchical Databases Relational Databases Cloud Databases
The Cloud Serves Companies of Every Size ENTERPRISE MID-MARKET SMALL BUSINESS TM
The Cloud Computing Model Multi-tenantPay-as-you-go 5x Faster “ Companies were able to reduce their three-year 1/2 the Cost TCO by 54%. Elastic ” Real-time *IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.
Cloud Computing: 90% More Eﬃcient “ Salesforce.com consumes 90% less energy than 1.35 traditional software. ” CO2 Emissions (grams CO2/ transaction) 0.2 0.09 On-premise Software *”Cloud Computing Emissions Comparison,” Nucleus Research, September 2, 2010. Watt-hrs per transaction statistics converted to CO2 / transaction by salesforce.com using U.S. carbon numbers. Study sponsored by salesforce.com.
The Cloud Computing Test Other Vendors Hardware/Software Costs ? $0 Automatic Upgrades ? 3 per year Scalability ? Instant Democratic ? 1/3 small, 1/3 medium, 1/3 large Apps Marketplace ? 1,000+ apps Energy Eﬃciency ? .09 grams CO2/trx
Beware the False Cloud The False Cloud: is NOT eﬃcient is NOT democratic is NOT economical is NOT environmental
Recognition For Innovation In The Cloud Leader Leader CRM Customer Visionary Sales Force Automation Service Contact Centers Enterprise Application Servers Enterprise Suite CRM Editor’s Choice 2010 #4 Fastest Growing Mid-Market Suite CRM Professional Edition Company 2010 Small Business Suite CRM The 100 Most Trustworthy Technology of Top 100 Innovative Companies Companies The Year Best Mobile Experience Top 10 Entrepreneurs Forrester Groundswell Award Best Social Networking Solution & Cool Company Third Fastest Growing Hi-Tech One of 2010’s Most #43 Best Places to Work Company 2009 Ethical Companies "This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
time 1% equity product 225,000+ hours community service$20 million+ 9,500 non-profitgrants organizations ShareTheModel.org
Opportunities to Volunteer at Moscone Package 280,000 Create 1,200 totes for Create 2,100 caregiver Construct and meals for homeless children kits to be distributed in distribute 40 bikes to children Zambia needy youth Visit the Salesforce Foundation booth in the Expo for schedules.
Ten Year Computing Cycles10X more users with each cycle 2000s Mobile Internet Computing Cloud 1 1990s Desktop Internet Computing 1980s Client/server Computing 1970s Mini Computing 1960s Mainframe Computing
Facebook Leads Industry in Ad Impressions U.S. Share of Display Ad Impressions 25.0% sites 12.5% sites 0% sites Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Source: Comscore, November 2010
Fundamental Shift in Cloud Computing Easy . Fast . Low Cost Cloud . Social . Mobile
2000 2010Why isn’t all enterprise Why isn’t all enterprise software like software like Amazon.com? ?
“The Facebook Imperative”: The World Has Changed Amazon.com Facebook Tabs Feeds Pull Push Click Touch Desktop Smartphone/Tablet Location Unknown Location Aware Windows/Mac Cocoa/HTML 5 Self-integrated Marketplace 2000 2010
Welcome to CloudForce.com Appforce Siteforce VMforce ISVforce 100% open
Salesforce.com is the Sales Cloud Leader Market Leadership Customer Success Product Innovation Magic Quadrant Groundswell Leader Award Innovative Company Market Leader Technology of the Year
Customers Succeed with Sales Cloud 2 It drives our “ business. Jane Moran ” CIO Markets Division Average Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.
Today, It’s Impossible To Stay On Top of Everything Sales Ops Legal Leads Contracts Services Proposals Competitive Expert Contract A/P Executive Price List Competitive Expert Product Expert Lotus Notes
Cloud 2 Shows Us a Better Way Status Updates Proﬁles “ I learned more about my daughters from their Feeds Facebook pages than I did from raising them. Groups Recommendations Bob Iger ” CEO, The Walt Disney Company Fortune Brainstorm Tech 2009
Chatter Makes it Easy for Sales People to Keep Track of EverythingConnect with Join competitive experts groups Ask pricing Share proposals questions and ﬁles Find references Collaborate on presentations
A Smarter Way to Prospect and Sell 23 Million Community-sourced Up-to-date Business Account and Contact Contacts Data Integrated with1 Million+ Community Salesforce Members Real-time updates
Over 100 New Features in Sales Cloud 2 Sales Cloud 2 Global Search Chatter Trending Topics with Chatter Salesforce for Outlook Chatter @mentions Chatter Proﬁles Jigsaw for Salesforce Chatter “like” Chatter Status Updates Jigsaw Clean for CRM Chatter Direct File Sharing Chatter Feeds Chatter Jigsaw Alerts Chatter Email Replies Quotes Template Editor Chatter Mobile for Android Chatter Groups Real-time Report Builder Chatter File Preview in Desktop Chatter Mobile for iPhone & Drag-and-Drop Dashboards Chatter recommended private Blackberry groups & records Cloud Scheduler Dashboard Chatter Chatter photos on Dashboard Chatter Search Charts Global Search for iPhone Chatter Filters Chatter Dashboard Alerts Drag-and-Drop Dashboards Chatter Recommendations Inline Chart Metric Editing Chatter Topics Chart Drill-to-Detail Dynamic Dashboards Chatter Email Manager Chart Validation Table Summaries Visual Process Manager Chatter Analytics Campaign Alerts Salesforce for Outlook Chatter Central Any Record Association Enhanced Campaign History Chatter Desktop & Attachments One-Click Campaign Lookups Chatter Files Attachments on Activities Campaign Member Details Activity Chatter Jigsaw for Salesforce Sandbox many more... many more... many more... *Planned availability in Spring, 2011.
Chatter: Our Most Successful Product Release Ever >60,000 Active NetworksNumber of Companies 100,000+ 6,000+ 5,000+ Chatter Users Chatter Users Chatter Users April May June July August September October November February March 5,000+ 5,000+ 5,000+ Chatter Users Chatter Users Chatter Users “ We love Chatter. Michael Dell ” CEO
How do I get my entire company on Chatter ?Sales . Marketing . Service
Introducing Chatter Free: Your Entire Company on Chatter Chatter Free Proﬁles Groups Files Status Updates & FeedsSales . Marketing . Service . Finance . HR . Operations . IT . Services . Alliances . Legal . Professional Services . Engineering . Facilities
Chatter Free: Get Started Now! Send Chatter Invitations Provision all Your Users Visit us in the Expo+ Connect with coworkers! Invite People to Chatter Setup | Manage Users | Add or Edit learn more: salesforce.com/chatter
Coming February 2011: Free Mobile ViralChatter.com planned availability in February 2011.
Chatter for Everyone ing omon C o SChatter Free Chatter Mobile Chatter Plus chatter.com For colleagues of Free for anyone Free $15 /user/monthSalesforce customers Proﬁles Proﬁles Includes Chatter Free, Proﬁles Status Updates Status Updates PLUS: Status Updates Feeds Groups Accounts & Contacts1 Feeds Groups Feeds Force.com2 Includes all Groups Dashboards/Reports File Sharing File Sharing Share Photos Chatter features Directory View Files & Presentations Workﬂow Directory Chatter Desktop Tasks & Activities Chatter Desktop Private and Secure Sharing & Security Private and Secure Model 1 Accounts and Contacts are read-only 2 Force.com includes: 10 custom objects & 1 custom app
John MilesVice President, BusinessInformation Organization
Salesforce Leads the Market with Service Cloud 2 Market Leadership Customer Success Product Innovation Magic Quadrant for 13,000+ Customers Forrester Wave: CRM Suites: Customer Service Call Customer Service Solutions Centers Leader Leader Market Leader Top Knowledge Enterprise CRM Management Vendor Enterprise Finalist Suite Leader Best Social Networking
Customers Succeeding in the Service Cloud We’re delivering “ amazing service - everywhere. ” John Bivona Customer Relations Manager Average Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted April 2010, by an independent third-party, MarketTools Inc., on 6,000+ randomly selected salesforce.com customers.
Today’s Contact Centers Can’t Connect with Customers You invested here: But customers are here: Contact Center
Connect to Customers Everywhere Call Scripting Contracts & Entitlements Customer Portal Instant Community Message Email PartnersCall Center Search Social
Now, Agents Can Collaborate Across Departments to Resolve CasesFaster Service Product Service Product Sales Billing Product Billing Sales
Over 50 New Features in Service Cloud 2 Service Cloud Console Service Cloud 2 with Chatter Suggested Knowledge Console Highlights Panel Promote Answers to Articles Multilingual Knowledge Chatter Knowledge Promote Answers to Cases Live Web Chat Dynamic Milestones Answers for Force.com Sites Live Web Chat Intelligence Rules Article Display Customization Answers Auto-subscribe Co-Browse Multiple Tab Account Viewing Auto-Suggest Articles Proactive chat Interaction Log Chatter for Salesforce Answers Web site visitor monitoring Prompt-to-Save Tabs Salesforce Answers Email Alerts Dynamic Web Chat Invitation Console Integration Toolkit Salesforce Answers Workﬂow Velocity Messaging Case Article API Cross-Channel Article Preview Sneak Peek Public Article on Visualforce Case Article Custom Report Types Knowledge Support Queues Real-time Report Builder Email Knowledge Articles Multilingual Knowledge Reports Weekly Export for Knowledge Computer Telephony Integration 2.0 Article Numbers Chatter Recommendations Screen pop browser options Expanded CTI Support Dashboard Chatter Screen pop search page Validation Rules for Case Milestones Chatter Search Screen pop to Visualforce page Multi-language Knowledge Search Chatter Topics Drag-n-Drop Service Dashboards Knowledge Translation Editor Chatter Email Manager Dynamic Service Dashboards Customizable Article URLs Chatter Analytics Cloud Scheduler Knowledge Translation Import/Export Chatter Central Email Article Assignment Multi-language Knowledge VisualForce Chatter Desktop Agent Article Contribution on Multi-language Translation Workﬂow Chatter Files Case closure Activity Chatter Chatter Filters *Planned availability in Spring, 2011.
#help dreamforce.com Portal 1-855-DF10HELP Community facebook.com/dreamforcePhone email@example.com Social @dreamforceEmail dreamforce.com/help Come by and enter to win a IM call center makeover
Get Help from the Community at dreamforce.com 14,000+ Community Members 740+ Groups Collaborate with Chatter Build Your Agenda
The Leading Cloud Platform for Building Cloud 2 Apps Market Leadership Product Innovation Customer Success Enterprise Application Servers Visionary Best On-demand Best On-demand Best On-demand Platform Platform Platform Innovation Award "This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
Traditional Platforms Are Too Expensive, Complicated & Slow Too Expensive Too Complicated Too Slow 1 Install and Integrate Stack 2 Conﬁgure Software 3 Write and Test Lots of Code 4 Deploy and Load Test 5 5 Monitor and Tune 6 Patch and Regression Test
Traditional Platforms Make It Impossible for IT to Catch Up Your Cloud 2 Make App AppsBuild Deploy Complete AppApp Infrastructure Mobile and SocialDays Weeks Months ???
Force.com: the Cloud 2 Platform No Hardware Fast to Build or Software Complete Cloud 2 Built-in Open
Force.com is the Fastest, Easiest Way to Build Apps “ Companies were able to reduce their three year TCO by 54%, saving $560,000 per app. ” IDC Research Force.com ROI Study, 2009 *IDC Report: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, September, 2009. Applies to development of custom applications on Force.com. Study sponsored by salesforce.com.
All 185,000+ Force.com Apps are Cloud 2 Apps Health Care Management Bid Management App Alarm Management
Force.com Appforce Siteforce VMforce ISVforce 100% open
Databases Moving to the Cloud10x the number of devices connected 1960s-1970s 1980s Today Mainframe Databases Client/Server Databases Cloud Databases
The Shift to Cloud Databases Required a New Idea: Multi-tenancy Traditional Databases Cloud Databases Single Tenant Multi-tenant Enterprise Scale Internet Scale Manual Upgrades Automated Upgrades Manual Tuning & Backups Automatic Tuning & Backups DBA-centric App Developer-centric ODBC/SQL Web Services You Build Security Built-in Security
We Built the World’s Most Scalable Enterprise Cloud Database Total Database Transactions Total Database Records Average Response Time 50% YOY Growth 100% YOY Growth 20B 350 25B 4B Activities Time (ms) 13B 12B 10B 300 12B Custom Custom Objects Tables Feb-10 Apr-10 Jun-10 250Q3FY09 0B Aug-10 Q1FY10 Q3FY10 FY09Q4 FY10Q1 FY10Q2 FY10Q3 0B Oct-10 Q1FY11 FY10Q4 FY11Q1 Q3FY11 FY11Q2 FY11Q3
Now, We’ve Extended Our Database to Cloud 2Cloud 1 DatabaseMulti-tenantInternet Scale Social Data Model Mobile / REST APIsAutomated UpgradesAutomatic Tuning & Backups Proﬁles Following Model FeedsApp Developer-centric Status Updates Groups FilesWeb Services DataBuilt-in Security
What if we could make our Cloud 2 database available for any developer, any language, any platform, any device?
Introducing the First Enterprise Database Built for Cloud 2 open for any language, platform, and device trusted by 80,000+ companies cloud 2 database for social & mobile apps
Only Enterprise Database Built for the Cloud Enterprise Database Power of Cloud Computing Relational data No hardware Full text search No software User management Elastic Row-level security Auto-upgrades Triggers & stored procedures Auto-back ups Authentication Auto-disaster recovery APIs
Open for Any Developer on Any Platform Any Language Any Platform Any Device iPad iPhone
World’s Most Trusted and Secure Database Trusted Security Certiﬁcation Secure Infrastructure Secure Access ISO 27001 SSL User Security SAS 70 Type II Single-sign on Role-based Security SysTrust certiﬁed Anti-phishing Sharing Rules Identity 87,000+ Customers conﬁrmation Row-level Data Access
Planned General Availability in 2011Free to try: ﬁrst 1,000,000 records and 50,000 Enterprise Servicestransactions per month $10 per user per month Identity &$10 per month per 100,000 records Authentication$10 per month per 150,000 transactions per month Row-level Security
Welcome to CloudForce.com Appforce Siteforce VMforce ISVforce 100% open
Welcome to Cloud ? ?Force.com Appforce Siteforce VMforce ISVforce 100% open
Tonight’s Performances Tomorrow’s Special GuestsStevie Wonder will.i.am President General Neil Young will.i.am Bill Clinton Colin Powell