Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Holiday flashreporting aggregates-final

559 visualizaciones

Publicado el

eCommerce trends from Black Friday and Cyber Monday from Salesforce Commerce Cloud.

Publicado en: Marketing
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Holiday flashreporting aggregates-final

  1. 1. Rick.kenney@salesforce.com @rickkenney Cyber Week Flash Reporting Metrics, Graphics and Storylines
  2. 2. Traffic Share by Device As expected, phones ruled each day of Cyber Week in terms of traffic to retail sites. Even Cyber Monday, when many shoppers were back to work or school, mobile loomed large. 36% 37% 33% 34% 43% 9% 9% 10% 11% 8% 55% 54% 57% 56% 49% Thanksgiving Black Friday Saturday Sunday Cyber Monday Traffic Share by Device
  3. 3. Order Share by Device 51% 55% 52% 53% 62% 12% 12% 14% 15% 9% 36% 33% 34% 32% 29% Thanksgiving Black Friday Saturday Sunday Cyber Monday Order Share By Device Mobile share of orders surged 33% YoY during Cyber Week, peaking at 36% of all orders on Thanksgiving Day. Computers’ share of orders over the week fell 9% YoY but remained a significant force, accounting for 55% of all orders. Tablets’ share of orders fell 12% YoY during Cyber Week.
  4. 4. % of Orders Shipped for Free 83% Thanksgiving Free shipping is a fact of online retail today. If you don’t offer it, shoppers will go elsewhere. The overwhelming majority - 82% - of orders shipped for free during Cyber Week, a slight decrease from the 85% of orders that shipped for free during Cyber Week 2015. 82% Black Friday 77% Saturday 78% Sunday 87% Cyber Monday
  5. 5. Average Order Value and Average Discount $113 $113 $120 $119 $98 Thanksgiving Black Friday Saturday Sunday Cyber Monday Average Order Value Consumers opened their wallets (slightly) wider during Cyber Week 2016, as Average Order Value ticked up to $112 from $109 a year ago. The average discount over the course of Cyber Week 2016 held steady at 25% compared with last year. 26% 26% 22% 23% 27% Thanksgiving Black Friday Saturday Sunday Cyber Monday Average Discount

×