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Marketing cloud the journey is the reward

Marketing cloud the journey is the reward

Marketing cloud the journey is the reward

  1. 1. Scott McCorkle | CEO, Marketing Cloud @smccorkle | smccorkle@salesforce.com The Journey is the Reward
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Systems of Intelligence Thousands Millions TrillionsBillions connected things customer interactions Data 
 Science Cloud Social Mobile Unprecedented Technology Shift System of Engagement System of Record System of Intelligence
  4. 4. The Blurring Lines of CRM Sales Service Marketing CommunityApps Analytics
  5. 5. Journey Content Social Email Mobile Web Advertising Apps Service Community Audience Personalization
  6. 6. The Salesforce Marketing Cloud Engage at every step of the customer success journey SocialEmail MobileWebAds Apps Acquisition Awareness Onboarding Engagement Advocacy Customer
 Success
  7. 7. Acquisition Awareness Onboarding Engagement Advocacy The Customer Success Journey Customer
 Success
  8. 8. The Customer Success Journey Customer
 Success
  9. 9. Personalized Advertising Mass, impersonal media Personalized media at scale Customer
 Success
  10. 10. Advertising @ Carters The Future of Advertising is Personal Create Highly Personalized Ads for New Parents Reach High Value Customers Wherever They Are Optimize Everything for Amazing Results Clients >> Zero Motorcycles >> Request Demos
  11. 11. Introducing: Active Audiences Orchestrate Advertising with Email and Other Channels Find Real People
 Leverage existing Contacts Always in Sync
 Secure integration with Ad Networks Integrated with Journey Builder
 1:1 interactions across devices
  12. 12. The Customer Success Journey Customer
 Success
  13. 13. Acquire Customers with Marketing Automation Campaign executors Pipeline generators Customer
 Success
  14. 14. Lead Management @ Precor B2B Marketing Automation Generate Quality Leads for Gyms and Home Buyers Grow Sales Pipeline by Improving Lead Quality Calculate Marketing ROI by Connecting Campaigns to Sales
  15. 15. The Customer Success Journey Customer
 Success
  16. 16. Onboard Customers with 1:1 Journeys Offline, anonymous users Automated, online, mobile apps, known usersCustomer
 Success
  17. 17. Bryan Wade SVP, Chief Product Officer
  18. 18. Journeys @ Mattel The Future of Play is Powered by 1:1 Journeys Map the Shopper & User Journey Connect Physical Toy to Digital Experience Drive Mobile App Downloads Drive Adoption and Use of Toys
  19. 19. DEMO
  20. 20. The Customer Success Journey Customer
 Success
  21. 21. Engage Customers on the Journey Disconnected marketing experiences Predictive content across all channelsCustomer
 Success
  22. 22. Mary Kay Huse SVP, Marketing Cloud Services
  23. 23. Personalization @ Room and Board “Complete Your Room” Journey Track anonymous and known web browsing behavior Personalize product recommendations with Predictive Intelligence Execute campaigns across Email, Mobile, and Web

  24. 24. DEMO
  25. 25. The Customer Success Journey Customer
 Success
  26. 26. Drive Advocacy with Connected Social Media Silo’d Social Native to Marketing, Sales & ServiceCustomer
 Success
  27. 27. Gregg Johnson SVP Product Management, Social Products
  28. 28. Advocacy @ Alex and Ani Join Every Conversation Listen to every relevant conversation Respond to every mention Start conversations with published content Solve customer support issues

  29. 29. DEMO
  30. 30. The Customer Success Journey Customer
 Success
  31. 31. 3 days. 3 Keynotes. Hands-on
 Training Network at the Cloud Expo Executive
 Briefing
 Center CMO
 Summit 80+ Breakout Sessions www.connections2015.com
  32. 32. Thank you

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