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This is the Social Media Policy we drafted to let Salesforce employees know, what's in bounds, what's out of bounds, and who to escalate things to. By publishing it in the public domain we hope to raise awareness amongst our employees and provide a template which other companies might follow.
2.example, do not make promises about future application functionality that may or may not be delivered, data centerconstruction or product strategy.Don’t register channels without prior consent – You may not use company naming, branding or logos in setting up socialmedia properties without prior approval from the Social Media team. Once new channels are created they can quickly take ona life of their own on the Internet. Migration after the fact can be between official and unofficial channels we lose trust anddamage our brand.Tips for Posting OnlineConversations are a two way street – The goal is to become part of the community conversation. This can be throughblogging, commenting, contributing ideas, voting on content, posting/responding questions, or tweeting, including re-tweets.When you start contributing, remember to share the link love - when you see something interesting and relevant, link to it.This will do the community a service and will also generate links back to the community.Know your audience – Your audience is the center of the focus, not you. Understand what they care about, why they arereading what you are writing, and what their interests are. The more you know about your audience, the better you canconnect with them.Be interesting – There is no point in contributing if the community doesn’t find it interesting and useful. The upside is that ifyou are contributing about industry best practices, feature details, or future enhancements and you know what you are talkingabout, these are very interesting topics to the community. Being interesting also comes from bringing your personality to theforefront. Contributors that use their own voice and let their self-expression shine through are the best contributors.Remember that quality matters – The devil is in the details so use your spell-checker and check your work. If you are a firsttime contributor, ask someone who is seasoned to review your post and provide feedback. If you find you’ve made a mistake,be up front about it and correct it quickly and transparently by leaving a note about what was changed.Think before you post – Before you post anything, whether it is to a personal account or an official channel, think about howit will be perceived. With the real-time web there is no undo button, so imagine what you are about to post plastered on abillboard. Imagine your boss driving by it in the morning and ask yourself would he or she be okay with it? Also, recognizethat you are legally responsible for any content you post and you may be subject to liability if your posts are found defamatory,harassing, or in violation of any other applicable law.Additional Information and Key ContactsYou also need to familiarize yourself with all Company policies that address social media, public relations, proprietary andconfidential information, and communicating with external parties. Also, get to know other Company resources, such aswww.trust.salesforce.com and the Public Relations and Investor Relations sections on our www.salesforce.com website. Referpeople to our Company websites if they have questions or want more information about the Company.If you have any questions about what’s in bounds or out, please contact your manager, Public Relations or the Social Mediateam. Also, if you notice any violations of this policy or any postings that could be damaging to salesforce.com, you need toreport them to the legal department, Public Relations, or the Social Media team. These teams will help steer you in the rightdirection or escalate the issue to the appropriate individuals.