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2016 Social Media Trends and Analysis
BIG GAME
TOTAL POST VOLUME
Mentions of Super Bowl 50
over the 24 hours13,614,775 (February 7th, 2016)
0
500,000
1,000,000
1,500,000...
LEADING BRANDS
• Doritos claimed 33.5% of the Super Bowl
conversation with their contest to award $1
Million dollars to th...
LEADING TEAMS
1.3M
931.6K
• After his fourth Super Bowl appearance, the
majority of the conversation surrounding Peyton
Ma...
SUPER BOWL 50 PERFORMERS
590K Coldplay
506K Lady Gaga
472K Beyoncé
279K Bruno Mars
TOP HASHTAGS
41K#SB50
#SuperBowl
#KeepPounding
13K
7K
SENTIMENT
• The words “best”, “happy”, “congrats”, and “great”
were the most frequently used terms among all positive
comm...
• In the week leading up to the Super Bowl, the conversation was dominated by
males (81%), however there was a shift in co...
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Super Bowl 50 Social Media Trends and Analysis

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Salesforce brings you insights into the 2016 social trends and analysis of the Big Game.

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Super Bowl 50 Social Media Trends and Analysis

  1. Powered by 2016 Social Media Trends and Analysis BIG GAME
  2. TOTAL POST VOLUME Mentions of Super Bowl 50 over the 24 hours13,614,775 (February 7th, 2016) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 12:00 AM 5:00 AM 10:00 AM 3:00 PM 8:00 PM 1:00 AM 6:00 AM SB50 Brands Mentions of Super Bowl 50 increased +49.5% over Super Bowl 49
  3. LEADING BRANDS • Doritos claimed 33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl. The commercial titled Dorito Dogs was announced the winner. • Avocados From Mexico was dominating the conversation all week, leading up to the Super Bowl, with commercials that used the hashtag #AvosInSpace 328,091Super Bowl 50 Brand mentions over the last 24 hours
  4. LEADING TEAMS 1.3M 931.6K • After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement. • Walking out of the press conference room after the game drove the conversation around Panther’s quarterback, Cam Newton.
  5. SUPER BOWL 50 PERFORMERS 590K Coldplay 506K Lady Gaga 472K Beyoncé 279K Bruno Mars
  6. TOP HASHTAGS 41K#SB50 #SuperBowl #KeepPounding 13K 7K
  7. SENTIMENT • The words “best”, “happy”, “congrats”, and “great” were the most frequently used terms among all positive comments. Game Ads
  8. • In the week leading up to the Super Bowl, the conversation was dominated by males (81%), however there was a shift in conversation during the game - resulting in an equal split between males & females. • The majority of tweets were shared by individuals in the 25-44 age range. Game Ads Gender and Age Demographics Game Ads

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