Social Media Success in 2014!

SOCIAL
MEDIA
Success
Building Brand, Generating Sales and
Growing Your Business

Social Success Rockets http://socialsuccessrockets.com
April, 2014
By
Sally Cevasco
Online Profit Tools

About Online Profit Tools
Sally Cevasco
!   Leading independent online
marketing services coach and
media authority expert
!   Specialized in providing
professional, intelligent and
powerful campaigns that
deliver results!
!   We keep track of the
latest trends, so our clients
can stay ahead of the
game

LET’S SOCIALIZE

This Is The Age Of Social Proof
“Who loves you baby?”

What if you could use social
media to build a massive crowd
that can’t wait to hear from
you and turn them into raviness
buyers just begging to purchase
your products or services?

What Can A Social Media Presence Do
ForYour Organization?

•  Social Proof-People are searching for what
others think of your products or services

•  PositionYou and/orYour Organization as THE
authority in your industry

•  JV Partnership Opportunities

•  Afﬁliate Relationships

•  Click HERE to download marketing
spreadsheet.

SOCIAL BANDWIDTH
Facebook is currently dominating the social media
landscape…but services like YouTube and Twitter
are not far behind…with Google+ catching up and
Pinterest growing faster than all of them!

OUR SOLUTIONS
Finding
prospects
and
customers
Brand
Awareness
X
Problem:
Connecting with
Customers
Solution:
Here it is
“PULL” (CUSTOMER) MARKETING!

POWERFUL
COMMUNITIES
0
5
10
15
2 0
2 5
3 0
S t ar buck s P iz z a
H ut McD onald s D om inos
WWW
Social Media sites
have MORE
interactivity than
web pages
Fan Page
Likes
v/s
Monthly
Visitors
to
Website
(in
millions)

HOW TO BUILD A
FACEBOOK
COMMUNITY?

Anatomy Of A Great Fan Page
•  Great Timeline Image with a strong
CTA (call to action)
•  Custom tabs

•  Awesome hook for a gift of great
value
•  Clickable link in the About section

Facebook Page Example

Click here to get the latest image sizes for Facebook

Graphics
First choice is to assign this task to your graphic designer
in-house or use your local service provider and support
your local community
http://customfanpagedesigns.com
http://socialidentities.com
http://fiverr.com (sort vendors by rating)
http://odesk.com
http://elance.com

Facebook Custom Tabs
Create a custom tab using one of the following
tools:
http://Woobox.com (free level)
http://heyo.com (paid subscription)
Optimizes for mobile using “smart link”
http://www.thunderpenny.com/ (free)
http://leadpages.net (paid subscription)
*Custom tabs are only visible on mobile devices with
the 3rd party services that have scripts to re-
direct mobile users.

FB CUSTOM TAB

Click HERE
to download instructions and tools
guide for creating your Custom Tab
*Note: It is in a zip file. You will need
winzip or any other zip software to
unzip it.

COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES – EVERYDAY!

BUILDING A COMMUNITY
STRATEGY
LANDING
PAGE/FB
CUSTOM TAB
OPTIN
LIKE
SHARE
INTERACTION
CONTENT

Fan
Page
When people become
fans, they are more
likely to visit your
shop!
Point
of Sale
When they visit
your shop, they are
likely to interact on
your fan page
THE FAN CYCLE

SNEAKY TRICK #1
Respond as your
fan page
Join groups in
same niche
Participate in
discussion
Bring fans to your
page

SNEAKY TRICK #2
!   Using Facebook as your fan page, like the pages you
want to select as Featured Likes
!   Go to your Facebook fan page and click the Edit
Page button
!   Find the Featured settings and click on Edit
Featured Likes
!   Check the box next to the five
fan pages you want displayed in
your Featured Likes section
!   Like other pages as your page

RESULT
Your fan base can grow exponentially
VIRALLY

WHAT DOES THIS MEAN FOR YOUR
BUSINESS?
!   Facebook is the most
widely used social media
network!
!   Opinions matter – and
people depend on each
other for suggestions.
!   Your business needs to be
talked about…
!   Build a powerful
community of fans…
because…
!   Fans buy
!   Fans recommend
!   Fans LOVE!
!   Your business needs an
active community so you
get:
!   Stronger Brand
!   Better Engagement,
and
!   More Sales

FACEBOOK PAGE INSIGHTS
Monitor page insights:

•  Best time of day to post
•  Which type of posts get the most engagement

FACEBOOK SUMMARY
!   Undoubtedly, the fastest growing and most
widely used social media platform.
!   Your prospects and customers are using
Facebook for both personal and professional
reasons!
!   Fan pages are easy to setup, though it can take
some time to create content.

FACEBOOKSUMMARY

•  Use hashtags with keywords in your posts
•  Use @ and the person or pages name then wait
for the list to come up and click on the
person you want. When the name shows
with a blue box around it you can leave the
full name or delete just the last name and this
person will be tagged in your post.
•  Monitor Page Insights-Post Engagement

ADVERTISING ON
FACEBOOK
CREATE
A business creates
an advert
PAY
Facebook gets paid
to deliver the ad!
SALES
Right people see
and act on the ad
A B
C

U.S. DEMOGRAPHICS
53% 47%
!   Active Group: 18-34 years
!   Largest user group earns
more than $100k per year
!   Most users are married with
kids!

FACEBOOK AD # 1
! Create a working funnel!
!   This way, when you use
FB Ads to drive people to
your website or landing
page/custom tab, you will
be able to measure the
response of these people
throughout the funnel!

!   This strategy is essential to see if it is worth
investing in this ad over the longer term!
!   Instead of targeting everyone, target using
precise interests, or broader categories!

FACEBOOK AD #2
! Use Promoted Posts: A lot of businesses
still haven’t started using this strategy. But
if you target your fans with a promoted
post, you spend a lot less money to target
more people!
!   Use demographics to target
exactly the kind of people
you want!
!   If you are not sure who
your demographic is, just
run your landing page under
www.quantcast.com and see
what kind of people visit the
site!

FACEBOOK AD #3
!   Use Facebook ads to target friends of
friends… The Edge rank algorithm makes it
easy for your posts to be seen by one fan if
another comments on it. But if both these
fans are friends, your posts go viral quickly!
!   Sell more products and
services: As a company,
you can easily target your
followers and offer
products & services.
!   When you engage people,
reply to them and tag
them in to get them
involved!

Facebook Ad #4
Coming Soon:

Website Custom Audiences

You will be able to target not only your website

visitors but target them by page that they visited!

Some have this available in their ads manager

account now.

CASE STUDY - “Pitbull
Lovers Page”
Increase sales coming directly from
Facebook, as well as increase fan base!
Set up a new Facebook shop (yes, you
can do that too!), and interact with
fans to get higher responses!
11x increase in fan base…going
from 0 to 5,200 fans in 1
week!

FACEBOOK AD SUMMARY
!   Undoubtedly, the fastest growing and most
widely used social media platform.
!   Advertisement allows you to reach millions of
targeted users!
!   Simple setup allows you to get running with
ads quickly! Though monitoring and optimizing
is always recommended!

WHY SHOULD YOU CARE?
!   Indexed by Google
!   60% of Google users log in everyday to
check one of their multiple Google
offerings.
!   Google+ is like a magazine…so you can use
it to curate content and draw people
back1
!   +1 is very powerful ! Higher search
rankings!

GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
followers and target them with different
Content and promotions

DOMINATING GOOGLE+
STEP #1
!   Don’t sign up on Google+ as a business…
instead, sign up as yourself (or
someone who represents your company
online).

!   People are more
interested in other
people… so it would
make sense to talk
like YOU than like a
business.

DOMINATING GOOGLE+
STEP #2
!   Share other people’s links
and tips!
! Two articles every week!
!   Educate people on what
you do…and what they
could do better

DOMINATING GOOGLE+
STEP #3
!   Be Global
!   Position
yourself to
your target
market –
around the
world!

DOMINATING GOOGLE+
STEP #4
!   Follow and be
followed!
!   When connected,
Google searches
show preference
toward content that
has been created or
curated by someone
you follow

Google+ Circles
Circle people, join and create communities
Tip: Use hashtags #

Google Hangouts

Join & Follow Communities
•  Engage in the conversations
•  Contact community leaders and ask to interview them
•  Conduct Google Hangouts to share your information:
Educational, Training, Announcements, and Events

GOOGLE+ SUMMARY
!   Google+ is the second most used social media
– especially for businesses!
!   Over 60% of people use one of Google’s
services everyday!
!   Google is actively trying to consolidate its
portfolio – and an active profile on G+ can
give you an edge over your competitors.

YOUTUBE STATS
!   1 billion unique monthly visitors!
!   23,000 Videos Watched Per Second
!   Most accessed network by the 18-24
age group!
!   Globally, 81% of users watch
videos online!
!   On average, they watch 173
videos per month!
(comScore UK 2011)

U.S. DEMOGRAPHICS
47% 53%
!   Median age: 33 years
!   47% are married!
!   69% at least college educated
!   71% employed, 15% students

•  Create Rapport
• Grow Your Profile Fast
• Build Trust & Relationships
WHY VIDEO?

•  On Camera
• Screencast
• Slides
• Animated
• Mixture
TYPES OF VIDEO

•  Webcam
• Flip Camera
• iPhone / iPad
• External Mic Jack & mic
• Headphones with Mic
• Plain background (if necessary)

ON CAMERA - EQUIPMENT

ON CAMERA RECORDING
• Studio setup
• Outside
• Hangouts
• YouTube
• Screenflow / Camtasia / imovie

•  Screenflow / Camtasia / Jing etc
• Follow the screen
• Powerpoint / Keynote / Google
SCREENCAST/SLIDES

ANIMATED
• Goanimate
• Animoto
• Video Scribe
• videohive.net
• Fiverr.com

•  Screenflow
• Camtasia
• iMovie
• Sony Vegas
• Outsource!
EDITING

ADDING SOUND EFFECTS
• audiojungle.net
• premiumbeat.com
• soundboard.com
• iMovie
• Outsource!

•  Always Script!
• Focus on Quality & Value
• Keep it Short
• Talk to One Person
• Give People a Reason to Stay
• Create Pattern Breakers
SCRIPTING & PLANNING

TIPS
•  Assume people already know you
• Know your audience
• Be you x 100!
• Get to the point in the first sentence
• Be concise (think copy)
• The more you do the better you’ll be
• Something worth doing is worth doing badly
• Be interesting & engaging!
• Get rid of clutter

1.  Know your objective
2. Decide type
3. Script & prepare
4. Record
5. Edit
6. Upload
7. Promote!
7 STEP PROCESS

YOUTUBE – STEP 1
!   Define Your Strategy
!   What will your videos be
about?
!   Why should someone watch
them?
!   What role will these videos
play in your marketing
campaigns? Awareness?
Lead-Generation?

!   Create and Upgrade
!   Creating a new account is easy…
!   …but remember to upgrade it to an “Enhanced
Brand Channel”

YOUTUBE – STEP 2
!   Choose colors, themes and images to
brand your channel the way you want!
!   Remember to optimize your channel
for mobile devices!

!   Unlock the full
potential by uploading
and promoting your
videos…

YOUTUBE – STEP 3
!   Promote your videos and share them
through your newsletter!
!   Ask your viewers to rate, subscribe,
share and comment! Build up a following!

!   Build a community by
responding to videos
by other people!
YouTube is a great
place to meet
customers!

YOUTUBE– STEP 4
!   OPTIMIZE with YouTube Insights!
Understand your audience, analyze your
marketing strategy and optimize your
video.

!   Make your channel
unique!
!   Add URLs to
descriptions!
!   Promote YourTube
videos with PPC

RESOURCES
Channel Art-Youtube help
Scribed-Hand drawn video
Animoto
Switch to Google+ Identity
Google Pages vs. Profile
Youtube-Google+ Integration Community
Go Animate
PNG Images

YOUTUBE SUMMARY
!   YouTube is the second most used search engine!
!   With over 1 billion unique visitors a month,
YouTube is widely used – everyday!
!   Wide demographic reach!
!   The networking site is often used to drive
traffic back to a business’ web site!

WHAT CAN TWITTER DO?
CustomerEngagement

TWITTER STATS
!   177 million tweets sent on 11th March
2013
!   That’s equivalent of over 1 BILLION
tweets in a month!
!   Over 31 million visitors in the
last 3 months!

U.S. DEMOGRAPHICS
53% 47%
!   Active Group: 18-34 years
!   Largest user group earns
more than $150k per year
!   Most users are married with
kids!

TWITTER STRATEGY # 1
!   Become a Business
Expert: One way of doing
this successfully is creating
something unique, and
something that catches
attention!

! Customer service and Feedback: A lot of
companies are using public platforms such as
Twitter to offer solutions to their customers.
!   While the idea of public-bashing might be
daunting, it pays to connect with your customers
on Twitter!

TWITTER STRATEGY #2
!   Follow your prospects and customers so you can
better understand what they want!
!   Keep detailed insights about your prospects
that could help you convert them into customers!
!   Unlock the power of
Twitter by using Images.
!   Images and video can tell a
story…and when you use
that to tie in with your
business – VOILA!

TWITTER STRATEGY #3
!   Local marketing on Twitter works really well.
Instead of targeting EVERYONE… target your
customers locally for a better response!
!   Sell more products and
services: As a company, you
can easily target your
followers and offer you
products and services.
!   When you engage people,
reply to them using @RT…
so they notice and get
involved!

TWITTER STRATEGY #4
Search By Hashtags & Post With Hashtags
•  Use hashtags with your keyword
when searching will bring up all activity for
that hashtag keyword
•  Use hashtag with each keyword
when you tweet
Example: #socialmedia
*Note: Only works without spaces between words

TWITTER SUMMARY
!   You can succeed with 140 characters or less!
!   Number of active users has grown by 44% in
the last year!
!   Twitter is generally used by family-based high
income earners.
!   Attract followers, promote businesses, engage
customers and organize local events

Create Your Pinterest Business Account

Create Boards & Pins

Find People To Follow &
Repin Pins of Others

Connect Your Pinterest Account To
Other Social Media Platforms
•  Install the “Pin it” button on
website
•  Install Pinterest follow button
on website
•  Connect to Twitter &
Facebook
•  Add “Pin it” button to browser

PINTEREST SUMMARY
!   Consistently follow people and businesses every
day!
!   Use “Pin it” button from your browser and on
your website to “Pin” your activities
!   Connect to Twitter & Facebook so your Pins
get automatically shared there too
!   Follow businesses related to your field and use
hashtags

INSTAGRAM

CONNECT

•  Facebook
•  Twitter
•  Tumblr
•  Flickr
•  Foursquare
•  Email
Track your stats:
http://statigr.am/

REPOST
Download the app to re-post
other people’s photos
Apple App Store
Droid App
Badge: Get code and install connect
badge on your website or blog
BADGE

POST PHOTOS & VIDEOS
•  Take photos of your clients
•  Take photos at events and tradeshows
•  Shoot videos with your phone
•  Geo target your photos and videos
•  Use the @ symbal with people’s names
•  Announce your events

INSTAGRAM SUMMARY

•  Connect
•  Repost
•  Badge placement
•  Geo target
•  Share photos & videos
•  Be consistent
•  Use statigram to evaluate results

CONNECTIONS

LINKEDIN FACTS
•  Ranks for your name in searches
•  Avge. Income $107,000 yr.
•  72% are decision makers
•  Members searching for business solutions

ELEMENTS OF A GREAT PROFILE
•  Image: Conveys Authority
•  Headline: Keyword Rich (link)
•  Current Position: Website links
•  Summary: Sales Letter

YOUR PROFILE

Profile SUMMARY
Sales letter with a strong CTA

3 DEGREES OF SEPERATION

GET CONNECTED
•  Import from your email lists
•  Join Groups
•  Join the conversations: Like and comment
•  Post valuable information
•  Add icon to email signature and invite people
to connect
•  Add connection icon to website
•  Upload presentations with Slideshare
(slideshare is part of LinkedIn)
•  Schedule posts with http://bufferapp.com

CREATE YOUR OWN GROUP
•  Name of your group: Use interest not company name
•  Create Group Rules (to prevent spamming, etc.)
•  Invite your connections to join your group
(limit of 50 at a time)
•  Send an announcement to your group asking
them to register for a cool free gift!
(this gets them into your email funnel)
*Note: Only create a group if you or someone you
delegate to takes the time to manage it.

ENDORSEMENTS

WHAT IS A LION?

CONNECTING TO LIONS
Search & join the many “LION” Groups
Use http://toplinked.com

CREATE A COMPANY PAGE
Add Products & Services

COMPANY PAGE
•  Add Banner Images
•  Youtube Videos
•  Link to Sales Page
•  Use Page Insights to review data for
activity to your page

LINKEDIN SUMMARY
•  Create a great profile
•  Post Regularly (1 or 2 times per day)
•  Post in groups
•  Send messages to connections (1 per mo.)
•  Create a group/add optin/reg. announcements
•  Creat great products/services on company page
& post great content
•  Promote on social networks
•  Promote on website
•  Promote on distributed content
•  Network/network/network

SOCIAL MEDIA STRATEGY
!   Focus on building a thriving community that not only
buys what you sell, but also acts as an evangelist on
social media!
!   Best way to do this is offer education, free
goodies, get feedback and encourage interaction!
!   Social media can easily enhance your brand presence,
so concentrate on using the right platform for
you…in the right manner, of course!

Use Automation Tools
•  Hoot Suite
•  Tweet Deck
•  Tweetadder
•  Social Oomph
•  Buffer App
These social media applications will allow
you to set your content to go out
simultaneously to whichever social media
networks you choose o to set them up
with

#1
#2
#3
Create a Plan
Automate, delegate & outsource
(download spreadsheet here)
Download this presentation (HERE)
#4 Join the Social Success Rockets
Training Site HERE!

Resources
Hubspot - Many free reports on marketing
and social media
Social Media Examiner - Great
resource site

CONTACT US
http://facebook.com/thesallycevasco
https://twitter.com/sallycevasco
https://www.youtube.com/thesallycevasco
Bel Air, MD
240-595-4342
Sally@sallycevasco.com http://socialsuccessrockets.com

Social Media Success in 2014!

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