1.
Apple Inc. (previously Apple Computer, Inc.) is an
American multinational corporation that designs and
markets consumer electronics, computer software, and
personal computers.
Apple Inc. ignited the personal computer revolution in
the 1970s with the Apple II and since then has been
reinventing and innovating not only computers, but also
other electronic goods and services.
The company's best-known products include the
Macintosh line of computers, the iPod, the iPhone and
the iPad.
As of July 2011, the company operates 317 retail
stores in ten countries, and an online store where
hardware and software products are sold.
INTRODUCTION

2.
“Man is the creator of change in this
world.
As such he should be above
systems and
structures, and not subordinate to
them.”
VISION

3.
“the Company is committed to bringing
the best personal computing, portable
digital music and mobile communication
experience to students, educators,
creative professionals, businesses,
government agencies, and consumers
through its innovative hardware, software,
peripherals, services, and Internet
offerings.”
MISSION

4.
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald
Wayne
Industry:
Key People:
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
COMPANY PROFILE
Computer Hardware
computer software
consumer electronics
digital distribution
Chairman & CEO : Steve
Jobs
COO & Acting CEO: Tim
Cook

5.
Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)
MAJOR
HARDWARE PRODUCTS

6.
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
MAJOR
SOFTWARE PRODUCTS

7.
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
STORES AND SERVICES

8.
Emagic
FingerWorks
Intrinsity
NeXT
Nothing Real
P.A. Semi
Silicon Color
Siri
Spruce Technologies
ACQUISITIONS

9.
THE EVOLUTION OF APPLE INC.
2006199719771975

10.
Apple’s history starts with the story of two young and
exceptional people who began building a computer in their
garage and launched the microcomputer revolution. It’s the
story of two ‘Steves’:- Stephen G Wozniak and Steven P
Jobs
THE BEGINNING.

11.
THE BEGINNING
Apple has been created in
1976 by Steve Jobs,
Steve Wozniak and
Ronald Wayne
in Cupertino, California .
They all left ATARI
Computers to create their
own company.
Apple's first headquarter
was the Jobs' parents
garage where Jobs and
his friends design their first
computer kit : the Apple I

12.
APPLE I
On1976 April 1 –
released the Apple I (for
$666) and started Apple
Computers.
Had 8 KB of RAM
It was box wood-made
with a basic motherboard
inside.
Later a cassette interface
to enable external data
storage was added.

13.
15
APPLE II
In 1977, Apple II
was released for
$1298
Had color graphics –
a first for a personal
computer
Originally used an
audio cassette drive for
storage but later it was
replaced by a floppy
disk drive
Supported the BASIC
program
Had 64 KB of
memory
And with a software
called VisiCalc which
was Apple's "killer
application" : a

14.
In 1979 Jobs and some other Apple
employees visited the Xerox PARC( Palo Alto
Research Centre). There they saw Xerox Alto.
“The environment of the screen was
graphically based” with icons, with a mouse
for pointing at them, windows and pull-down
menus. Thus the user could ”interact easily
with the computer without ever typing a single
letter”
EXTRA SHOT

15.
Apple III
 Released May 1980
 Had 128K of RAM
 Designed for businesses – expensive!! >
$4300!!!
 Had lots of problems – didn’t do well..
Apple Lisa
 Released in 1983
 Became the first personal computer sold to the
public with a GUI. Aimed at large businesses
 Commercial failure due to high price tag (almost
$10,000) and limited software it could run
OTHER
EARLY ENDEAVORS

16.
LISA
18

17.
THE LISA

18.
20
THE INTRO OF THE MACINTOSH
Apple introduced the
Macintosh in 1984
 Sales not initially as strong
as desired
 Changed with the intro of
 LaserWriter – first reasonably
priced laser printer
 PageMaker – early desktop
publishing package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola’s 68000 CPU
Sold for $2495

19.
EARLY YEARS –
COMPUTER COMPARISON
Product Cost Storage RAM Year
Apple I $666 --- 8 KB 1976
Apple II $1298 Floppy 64 KB 1977
Apple III $4300
(for business)
Floppy 128 KB 1980
Apple Lisa $10,000
(for business)
Floppy 1 MB 1983
Macintosh $2495 Floppy 128 KB 1984

20.
1985: due to some power struggle between
Jobs and then CEO John Sculley, Jobs
resigns from Apple Computers and started a
new company NeXT Inc.
EXTRA SHOT…

21.
23
MACINTOSH PORTABLE
Apple’s first
attempt at a
“portable” computer
Released in 1989
8 MB RAM
40 MB Hard
drive*
Clunky, slow
$6500
Failed in market.

22.
24
MORE PORTABLE EFFORTS..
PowerBook 100
 Released in 1991
 40 MB hard drive
 8 MB RAM
 $2500
 Helped Apple to gain
some revenue
 established layout of
the laptop computers

23.
1991:System 7- upgraded OS which added
colour to interfaces and new networking
capabilities
The Performa lines of Macintosh LC- a
disaster
Apple tastes failures of many other products
including digital cameras, portable CD audio
players, speakers, video consoles, and TV
appliances
Microsoft gains market with cheap
commodity personal computers
1994: Apple allied with IBM and Motorola in
the AIM alliance.
1991-’95

24.
RETURN OF STEVE JOBS

25.
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would
join Microsoft to release new versions of
Microsoft Office for the Macintosh
1997:Apple introduced the Apple Store+ new
build-to-order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
•Then came the iBook, Apple's new laptop.
REBIRTH OF
APPLE

26.
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
DESKTOP
EVOLUTION
The iMac
»
Released in 2007
RAM: 4 GB
320 GB hard drive

27.
29
LAPTOP EVOLUTION – MACBOOK
AIR
2 GB memory
120 GB hard drive
$1799

28.
30
Product Cost Storage RAM Year
Macintosh $2495 Floppy 128 KB 1984
Mac Plus $2600 Floppy 4 MB 1986
iMac $1799 320 GB 4GB 2007
Mac Portable
(laptop)
$6500 40MB hd 8 MB 1989
Powerbook 100
(laptop)
$2500 40MB hd 8 MB 1991
Macbook Air
(laptop)
$1799 120GB hd 2GB 2008
LETS HAVE ANOTHER
COMPARISON

29.
EVOLUTION OF OS’S…
Mac System 1,2,3,4 (1984-1987)
 Distinguishable from other OSs from that era in that they
used entirely graphical user interfaces
 Could only run one application at a time
Mac System 5, 6, 7 (1987 – mid 1990’s)
Could run multiple applications
Mac OS 8 (8.0 – 8.6) (1997) – better file management
Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for
wireless
Mac OS X (1999 – today) – UNIX based OS
10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03)
10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08)
10.6 – Snow Leopard
(’09)
10.7 – Lion(‘11)

30.
iPod- THE BLOCKBUSTER
On October 23, 2001-
the iPod
CPU: Samsung ARM and
Apple A4
5 GB hard drive that put
"1,000 songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation
onwards works with Microsoft
Windows also
Apple's iTunes Store was
introduced, offering
online music downloads for
$0.99 a song and integration
with the iPod.

31.
Albert Fert and Peter Gruenberg won the
2007 Nobel Prize for physics for work that has
allowed hard disks to be made much smaller for
everything from laptops to iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and
transport information instead of the electrical
charge, meaning much more information could be
kept in a smaller space than before.
EXTRA SHOT..

32.
on January 9, 2007, Jobs announced that
Apple Computer, Inc. would from that point
on be known as Apple Inc., because
computers were no longer the main focus of
the company, which had shifted its emphasis
to consumer electronic devices
Announced iPhone and Apple TV
SHREDDING DOWN
‘COMPUTER’

33.
iPhone
a convergence of an
Internet-
enabled smartphone and
iPod.
iOS, (formerly iPhone
OS)- scaled down version
of OS X
3.5-inch (89 mm) touch
screen display,
4, 8, or 16 GB of
memory,
Bluetooth, and Wi-Fi

34.
iPad
tablet PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than
300,000 units on
that day and reaching
500,000 by the end
of the first week.

35.
ICLOUD
June of 2011,
Apple unveiled its
new online
storage and
syncing service for
music, photos,
files and software
-- iCloud

36.
OS X LION

37.
PRESENT HITS

38.
IPHONE 4

39.
IPAD 2

40.
AND THE UPCOMINGS..
iPhone 5 (this September)
iOS5 (this September)
iPad3 (on testing)
iPhone-low cost version(on lab)

41.
SOME BUSINESS THINGS

42.
Differentiation Strategy
Value Creation
CORE COMPETENCIES

43.
DIFFERENTIATION STRATEGY
Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation

44.
FF
VALUE CREATION PROCESS
Focus On Education
eMac
Adding Value
iMac
Lifestyle Strategy
Digital Hub
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
C
o
n
v
e
r
g
e
n
c
e
Apple I,II,III
Mac

45.
Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
High Price Proprietary
System
Niche Market
Cannibalization
strengths weaknesses
STRENGTHS& WEAKNESSES

46.
Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it.
Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to
their corporate culture.
WORK CULTURE

47.
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
sony
.
COMPETITORS

48.
WHERE APPLE STANDS NOW?

49.
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
THE WORLD’S MOST INNOVATIVE COMPANIES

50.
Apple
Google
Microsoft
WORLD’S MOST REPUTED IT
COMPANIES

51.
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
THE CONSUMER ELECTRONICS
INDUSTRY OUTLOOK

52.
LETS HAVE SOME MARKET
ANALYSIS

53.
MARKET SHARE

54.
MARKET PRICE

55.
PROFIT MARGIN

56.
Because Apple thinks
Different from others
HOW?

57.
THINK DIFFERENT

58.
THINK DIFFERENT

59.
CONCLUSION
For 35 years Apple has been a
trend-setter company able to
foresee the future of domestic
computer and consumer
electronics. it will probably
continue during the next decades.
because their strength is the
innovation . And they know, how
to ‘think different’.
Apple, go on innovating…..

60.
www.apple.com
en.wikipedia.org/wiki/Apple_Inc
www.technologyguardian.co.uk
The Economic Times
The Hindu
T3 –the gadget magazine
REFERENCES