Lifecycle Email Marketing Strategy

1. How to move from capturing attention to ensuring lifetime retention
exacttarget.com/potential
The Path to
LIFECYCLE MARKETING
Success

2. ONBOARD
This isn’t your average industry whitepaper
Everyone
What’s yours?
The Path to Lifecycle Marketing Successexacttarget.com/potential

3. [uh-kwahyuhr]
verb: To convert potential customers into subscribers, thereby
[awn-bohrd]
[ri-teyn]
verb: To build long-lasting relationships between your brand and
The Path to Lifecycle Marketing Success
Notes:
Notes:Notes:
exacttarget.com/potential
[en-geyj]
verb: To keep your subscribers happy by providing the content
Notes:

4. Promotional
Web opt-in MOBILE OPT-INBIRTHDAY SOCIAL OPT-IN
Prefer
CONSUMERS
Browse
retargeting Abandoned
cart
Post-purchaseLoyalty Win-back
Welcome Newsletter
Present an
By
per capita
MOBILE
DEVICES
(such as a birthday or wish list email)
that a company
Nearly
ACQUIRE ONBOARD
KEY:
Best practices:
CONSUMERS
say they’ve made a
DEAL
What’s browse retargeting?
Alert the subscriber
Reengagement
Anniversary
begin with a
EMAILclick
most
SUCCESS
You made it!
Your journey to
Inspired Marketing
starts here.
Remember to:
Try this:
relevance & engagement
marketers
CONSUMERS
SMS
at least daily
EMAIL
run automated
consumers subscribe
RECEIVE
and discount codes in their inboxes
of transactions by
campaigns

5. Your journey begins at
exacttarget.com/potential