2. What is Market Research Report?
Marketing research is the
systematic process for gathering
and analysis of data about a
target market, competition and
environment.
The purpose of market research
reports is to increase
understanding of the business
and market trends.
This report is used to drive
business decisions and
marketing strategy.
www.marketsandmarkets.com
3. Types of Marketing Research
Primary research finds the
answers to specific questions
for a particular purpose. This
includes:
Face to Face Survey.
Telephone interviews
Group communications.
Online questionnaires.
Quantitative research is a
more logical and data-led
approach which provides a
measure of what people think
from a statistical and numerical
point of view.
It presents information in a
numeric way such as graph,
tables or charts.
Qualitative Research provides
information on consumer
perceptions such as:
How they feel about
products .
What they like and don’t
like.
What they would want from
new product.
Secondary research focuses
on existing information. Such
as:
Past market research
report.
Sales Figures.
Competitor marketing
literature.
Government publications
e.g. national statistics.
www.marketsandmarkets.com
Primary Research Quantitative and
Qualitative Research
Secondary Research
4. Use/Benefits of Market Research Report
Seek and profile large growing & profitable business markets.
Solicit feedback from current best customers.
Segment market based on customer attributes such as demographic or
based on product characteristics.
Benchmark progress against competitors.
It helps to identify competitors’ strength and weakness.
It helps in spotting emerging trends of the industry.
It facilitate strategic Planning.
It assist businesses to stay ahead of competition.
Provide revenue projection.
Identify the challenges to market growth.
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5. Targeted Industries
Pharmaceuticals.
Medical Devices.
Biotechnology.
Banking & Finance Services.
Semi conductor & Electronics.
Energy & Power.
Chemicals.
Telecom and IT.
Food and Beverage.
Aerospace & Defense.
Automotive & Transportation.
Advance Material.
Consumer Goods.
Building & Construction.
Mining, Minerals and Metals.
Packaging.
www.marketsandmarkets.com
6. What We Do
We at Markets and Markets provide industry specific market research
reports which helps business to drive sales and minimize expenses.
We Research opportunities for businesses and recommend successful
marketing, sales and promotional strategies.
We also provide custom market research services to businesses which
helps them to stay ahead of competition and find the answer to
important questions, such as:
How are market trends impacting your business?
How does your target audience make buying decision?
What is your current market share and how can you increase it?
How can you attract new customers segment?
What marketing strategy will work best.
How your existing customers respond to a new product or services.
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7. Our Objective
Create Brand awareness of our services.
Generate User Engagement.
Generate Leads.
Help businesses to stay ahead in competition and maximize
their sales.
www.marketsandmarkets.com
