The document provides 20 tips over 20 minutes for search engine optimization. It discusses tools for link building, speed optimization, keyword research, social media engagement, content creation, and testing across devices. Tips include embracing rich snippets, focusing on advocates over links, prioritizing unique content, and tailoring experiences for mobile, tablet, and desktop.

1. INSIGHTS • IDEAS • RESULTS
20 Search tips in 20 Minutes
Sam Crocker

2. @SamuelCrocker

3. INSIGHTS • IDEAS • RESULTS
10 Tools

4. |
to get more links
http://bit.ly/a4uzemanta
© 2012. Proprietary and confidential | p. 4

5. |
Reverse look-up for linkbuilding
© 2012. Proprietary and confidential | p. 5

6. |
if you have links to tidy up
http://bit.ly/netpeak © 2012. Proprietary and confidential | p. 6

7. |
to save time pitching
http://bit.ly/a4ulinkdex © 2012. Proprietary and confidential | p. 7

8. |
for side by side speed comparison
“A one second delay in
response can reduce
conversion rate by 7%”
© 2012. Proprietary and confidential | p. 8

9. |
to dig deeper on a budget
© 2012. Proprietary and confidential | p. 9
http://bit.ly/linkresearch

10. |
To make HREFLANG implementation easier
“Thanks @ismepete!”
http://bit.ly/hrefxml © 2012. Proprietary and confidential | p. 10

11. |
to provide transparency and save time
© 2012. Proprietary and confidential | p. 11
http://bit.ly/brightedge

12. Bonus Round
2 x 1 Offer

13. |
Make speedy work of initial keyword research
URL Title Trimmed Searches (Exact)
http://www.carrentals.co.uk/car-hire/france7.html
1 Cheap car hire France - 7 seater, luxury, long term hire availablehire France
Cheap car 1600
http://www.carrentals.co.uk/car-hire/brest-boulevard-gambetta-guide.html Cheap Car Hire Brest
1 Cheap Car Hire Brest -Boulevard Gambetta France 720
http://www.carrentals.co.uk/car-hire/nice-hotel-le-meridien-guide.html
1 Cheap Car Hire Nice - Hotel Le Meridien France Cheap Car Hire Nice 320
http://www.carrentals.co.uk/car-hire/morocco.htmlseater, luxury, long term hire available Morocco
1 Cheap car hire Morocco - 7 Cheap car hire 390
http://www.carrentals.co.uk/car-hire/hamilton-city-23-clarence-st-north-island-guide.html Hamilton City
1 Cheap Car Hire Hamilton City - 23 Clarence St - North Island NewHire
Cheap Car Zealand 140
http://www.carrentals.co.uk/car-hire/villach-ossiacher-zeile-50-guide.html Cheap Car Hire Villach
1 Cheap Car Hire Villach - Ossiacher Zeile 50 Austria 73
http://www.carrentals.co.uk/car-hire/france12.html - 4x4, 7 seater, and long term hire car hire in France
1 Cheapest car hire in France Cheapest 58
http://www.carrentals.co.uk/car-hire/panama.html compare car hire prices Cheap car hire in Panama
1 Cheap car hire in Panama - 58
http://www.carrentals.co.uk/car-hire/italy.html compare car hire prices
1 Cheap car hire in Italy - Cheap car hire in Italy 58
http://www.carrentals.co.uk/car-hire/italy9.html - Find the latest rental dealsEconomy car hire in Italy
1 Economy car hire in Italy 16
http://www.carrentals.co.uk/car-hire/naples-via-miguel-cerva-guide.html Cheap Car Hire Naples
1 Cheap Car Hire Naples - via Miguel Cerva Italy 12
http://www.carrentals.co.uk/car-hire/italy2.html - 4x4, 7 seater, and long term hire
1 Cheapest car hire in Italy Cheapest car hire in Italy 10
http://www.carrentals.co.uk/car-hire/bari-downtown-guide.html
1 Cheap Car Hire Bari - downtown Italy Cheap Car Hire Bari -
http://www.carrentals.co.uk/car-hire/bologna-via-cairoli-guide.html
1 Cheap Car Hire Bologna - Via Cairoli Italy Cheap Car Hire Bologna -
http://www.carrentals.co.uk/car-hire/naples-via-piedigrotta-guide.html
1 Cheap Car Hire Naples - via Piedigrotta Italy Cheap Car Hire Naples -
http://www.carrentals.co.uk/car-hire/brest-rue-kefanfurust-guide.html
1 Cheap Car Hire Brest - Rue Kefanfurust France Cheap Car Hire Brest 10
http://www.carrentals.co.uk/car-hire/kosovo.html - Find the latest rental deals
1 Economy car hire in Kosovo Economy car hire in Kosovo -
+
Excel + API Instructions: http://bit.ly/baxterapi © 2012. Proprietary and confidential | p. 13

14. INSIGHTS • IDEAS • RESULTS
10 Tips

15. |
Stop waiting for Google+ to die and get involved
~10% increase in CTR
© 2012. Proprietary and confidential | p. 15

16. |
Embrace rich snippets if you haven’t
http://bit.ly/richsniptest
© 2012. Proprietary and confidential | p. 16

17. |
Don’t put all your eggs in one basket
http://img.timeinc.net/time/photoessays/2011/panda_wolong/panda_wolong_01.jpg
© 2012. Proprietary and confidential | p. 17

18. |
Don’t just buy an audience – focus on what people
really want
We want
100,000 “likes”
I want 30,000
new followers
on Twitter
Useful Interesting Entertaining
© 2012. Proprietary and confidential | p. 18

19. |
If you’re doing outreach, stop chasing anchor text
There are other ways of getting
anchor text
You’re more likely to get the
link
When did you last naturally link to
someone with “SEO Company”
© 2012. Proprietary and confidential | p. 19

20. |
Advocates (real people) > Links (inanimate objects)
© 2012. Proprietary and confidential | p. 20

21. |
Unique content is (still) seriously underrated...
Travel Client Case:
>100% Increase in Traffic YoY
© 2012. Proprietary and confidential | p. 21

22. |
So put some time (money) into creating it
Big Budget Medium Budget Small Budget
*Some things are worth paying more for! © 2012. Proprietary and confidential | p. 22

23. |
Stop selling content as an SEO (only) play
Value of links
acquired
PPC Savings
(quality score
and direct)
Sales from all
channels to that
page
Cost of not doing
it (analyse)
http://bit.ly/contentperformance
© 2012. Proprietary and confidential | p. 23

24. |
Mobile != Tablet != Desktop
Tablet similar to
Mobile = Higher
desktop
CTR (Paid)
performance
Items in Basket Conversion Rate
1.54 1.42%
1.85 5.03%
1.79 4.93%
© 2012. Proprietary and confidential | p. 24

25. Bonus Tip:
Never Stop Testing