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Fashion and architecture

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Fashion and architecture

  1. 1. Samuel Ideozu
  2. 2. Fashion Styles and customs at a given time. Commonly used to describe popular clothing style Roots from Latin word facia meaning a particular make or shape (Kawamura, 2005, p. 3) It is MOMENTARY, imagery, Fashion constructs DESIRE
  3. 3. Architecture Roots from Greek word arkhitektonike The art and science of designing and constructing It is an Experiential, Critical, and Interpretative occurance (Colomina, Pallasmaa, Giedion, etc.) It is MONUMENTARY, conceptual, ideological, philosophical….. Architecture constructs ideology
  4. 4. Aims The purpose of this research is:  to explore the relationship between Architecture and Fashion in:  Modernist Era,  Contemporary Era, and  Via a comparative catalogue
  5. 5. Motivations and Significance  Theoretical Aspects Vast literature and image on fashioned architecture and architectured fashion, but little emphasis on inner / outer harmony of the structures Catching up with the contemporary design trends / issues as a practicing architect
  6. 6. Motivations and Significance (Cont.)  Most of the literature, exhibitions, and designers on the issue explores the parallel practices and sound it is inevitable for these two disciplines to develop separately  If this is the case, do we need to practice more transformable, changeable, mobile, modular spaces?  What about the eternity of the architecture through his designs?
  7. 7. Summary 1  Architecture and Fashion interaction origins from the body, ornament and dressing.  While the architects in the Modernist Era rejected fashion, fashion designers followed the architectural principles and functionality  Fashion than found its way into architecture through the concept of glamour
  8. 8. Summary 2  The social, technological and global influences of the contemporary era brought Architecture and Fashion closer not only from the point of view of design and advantages, but also in terms of disadvantages and threats for architectural integrity, suggesting solutions to overcome these burdens
  9. 9. Summary 2  Architecture in itself is conceptual, as it operates at the intersection of culture, space, shape and form of a given society  Fashion is a consumer product operating through (especially) female clothing
  10. 10. Dissertation Question  On these grounds, given the close relationship between Architecture and Fashion, : can architecture be fashionable rather than being fashioned? In other words, can architecture operate in the fashion system without forgoing its qualities of form, function, material, program and harmony with the dwelling?
  11. 11. Findings 1  Architecture can still be fashionable and protect its quality of ideology and represent intellectuality and sophistication of the society in which it operates by using communication technology not as a tool of commercialism but as a tool of advocating the principles of good architecture and good design, rather than rejecting the global reality of populist culture and mass consumption.
  12. 12. Findings 2  Architecture can still be fashionable and protect its quality by avoiding the cut and paste culture and producing original designs and thoughts.
  13. 13. Findings 3  Architecture can still be fashionable and protect its integrity by campaigning slowing down design (and mainly fashion) instead of speeding up architecture. As Okpokiri (2009) puts it, using more wisdom and less technology would certainly help architecture to be fashionable rather than being fashioned
  14. 14. THANK YOU

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