A description of the first Aichi target: By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably. The slides have not been converted properly. Some labels are superimposed and on top of others. Furthermore, most of them have got animations...it's a pity since the whole presentation can't be appreciated properly.

1. MSc Water, Energy & the Environment
ENVIRONMENT SYSTEMS
Target 1
By 2020, at the latest, people are aware of the values of biodiversity
and the steps they can take to conserve and use it sustainably
Sergio Arenas Gayoso

2. S: Specific
CBD Disadvantaged areas
Refugees
Who? 193 Indigenous communities
Big companies…?
People are aware of the values of of the valuesandbiodiversity
and conscious biodiversity of the steps
What? and can take they can take to conserve and use
they the steps to conserve and use it sustainably it sustainably
and act accordingly
The Antarctic
Where?
When? 8 years time realistic?
⇈Countries
Opportunities?
Awareness of biodiversity Education ≠policies, progr
Which? Steps to protect it Communication ams, resources
Legislation …

3. M: Measurable
By 2020, at the latest, people are aware of the values of
biodiversity and the steps they can take to conserve
and use it sustainably
Surveys Awareness
Questionnaires Attitude towards biodiversity
Barometers
Nº visits to protected areas/botanical gardens
Indicators School biodiversity education programmes
Participation in relevant activities
Nº and sort of programmes in every country
By 2020, at the latest, people are aware and conscious of
the values of biodiversity and the steps they can take to
conserve and use it sustainably, and act accordingly
Deeper study ↓Extinction
(World Resources Institute)
Indicator?

4. A: Attainable
Feasible
BIODIVERSITY
POLICY
PROGRAMS To involve people
COMMUNICATION
EDUCATION

5. R: Relevant
Target 1
Strongest point
Goal A
Aichi Goals
Priority
willingness
• Awareness
• Consciousness
• Knowledge
• Understanding
• Appreciation Biodiversity

6. T: Time-bound
% Have heard of biodiversity
% Correct definition of biodiversity
52% 98% 62%
16% 35% 29%
70% have heard of biodiversity
93% 45% 56% to 60% to 65% growth in awareness 09/11
41% 23%
Who is the most aware?
Consumers with higher incomes/ levels of education
Younger consumers are more aware of biodiversity
64% 76% and better able to define it
22% 42%
Feb 2011 (France, Germany, UK, USA, Brazil) – Sep 2010 (Japan, South Korea) - Total sample : 7000 consumers
South America, Africa…? 100% in 8 years?

7. Conclusion