1. or call our sales hotline on 01904 558 350 19
Lockharts Services | PS
5. Ensure the information
published is factual
and checked.
6. Be aware of conflict
of interest which
may arise from
published posts.
7. Do not exploit patients’
vulnerability or lack of
medical knowledge.
Below are some
recommendations:
1. Set up a clear and
structured social
media policy and
guidelines, which are
updated frequently
and enforced.
2. Differentiate
between personal
vs. professional,
as posts made
in an employee’s
own time can still
impact the practice
and its reputation.
3. Adequate training
around social
media for staff and
managers is required,
so they are aware of
the standards and
processes in place.
4. Promptly respond
to any issues
of harassment,
discrimination etc.
which arise from social
media platforms.
5. Staff must make it
clear in personal posts
that they are speaking
on their own behalf.
It may not be necessary
for smaller healthcare
practices to have a written
social media policy in place.
However, please do note
the points outlined above.
It is also good practice
to consider electing one
individual to be responsible
for overseeing and
managing the overall social
media activity within your
healthcare practice, so
everything is streamlined.
Sandeep Saib (Marketing
Business Development Manager)
The content and information provided in this document is for
general guidance and information and is not legal advice. We
cannot be held liable for any loss caused by any act or omission
as a result of information in this documentation. If you need more
information on the issues discussed or raised, or legal advice in
general, please get in touch with your Lockharts contact.
Lockharts is authorised and regulated by the
Solicitors Regulation Authority (SRA) ID:173982
© Copyright Lockharts 2016. All rights reserved.
For further information
regarding social media,
please contact our Marketing
Business Development
Manager, Sandeep Saib, on:
T: 0207 383 7111
E: csd@lockharts.co.uk
W: www.lockharts.co.uk