Business Plan presentation for New Pharmaceutical OTC product development , case study OTC product, business plan OTC product

1. New Product Development
Market Research
• Market Research For New OTC product
noted suspicion of an eating disorder
• OTC product for stomach problem like
digestion, gas, and constipation
• Competitors Analysis
• SWOT analysis
• Business Plan including Market targeting
• Market size estimate, break even analysis
• Entry To new market and finance structure
By: SANDEEP SHAMRA

2. The Product
• were 14 encounters for 7 people that
noted suspicion of an eating disorder
• OTC product : for stomach problem like
digestion, gas, and constipation
• Need

3. Extended reach of formulation
constipation during pregnancy.
constipation to baby age group 0-5, 5-10, 10-15 each
one has different requirements.
constipation for developing countries with less cost
product being focus.
constipation pain.
constipation causes. (special conditions) banana
constipation etc.
constipation immediate relief.
Gastric Ulser
Gastric Bypass surgery.
Gastric Bands
Digestive engymes.

4. Trend interest in Laxative Product

5. SWOT
Strength : interest of constipation related
product is far exceed others. Market of
untapped 3.2 billion dollars.
Weakness: Laxative product compete
with Obesity product.(its strength also:
two market segment with 1 product).
Need to reach customer directly.
Opportunities: 3.2 billion dollars
untapped. Also can sell in anti- obessity
product

6. SWOT
Threat: substitute products from FMCG
majors like fiber biscuits.
OTC sales have declined.
Potential to reduce healthcare cost for
general public as OTC are cheap as not
doctor visit fees. Many Government have
agenda to increase offtake of OTC product
in recession.

7. Reduce Doc fees in recession

8. 2nd to best Selling OTC product

9. Marketing Strategy
Awareness Campaign long term harmful
effects of constipation.
Tie up with big firms like Pfizer with
extensive marketing network worldwide
USP Constipation+ gastric + digestion in
single product
Target people with sitting job Display
boards, TV advertisement in dance shows.

10. Sales Strategy
Directly ( tents and awareness camps)
Retail (display board at retail store)
Distributor Network ( Country , region and
district).
Sales head - OTC product create sales
team.
Website: (awareness constipation
website)
Revenue Sharing Partners

11. Pricing And Advertising
Premium price due to differentiation
(Constipation +digestion +gastric)
Advertising and Promotion
Place: TV, news, Railway station, Mall,
office canteen.
Time: office return time, office going
breakfast time
Website and internet marketing for
awareness.

12. Research and Development
constipation during pregnancy.
constipation to baby age.
constipation for developing countries with
less cost product being focus.
constipation pain.
constipation causes. (special conditions)
banana constipation etc.
constipation immediate relief.
Gastric Ulser
Gastric Bypass surgery.
Gastric Bands

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