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Agile frameworks: the why, how and what

This slideshare is all about lean operational excellence, agile, scrum, lean start-up, customer development, agile frameworks, evidence based product development….

Sorry, what? Can there be anymore buzzwords? You are right, that’s why today we’ll separate facts and fiction about these potential 'business-saving' frameworks.

Because let’s face it, the reality is that even though they are absolutely useful, no one can guarantee you that one of these frameworks will work for your own, unique company. You will need to know where to start and take away those elements that suit your specific situation.

Agile coaches Nikki de Kloe and Sander Goudswaard (MakerStreet/ Noun) will guide you through the why, how and what regarding all these value-orientated frameworks. They will show you how these frameworks can help you do your business today, tomorrow and in the very near future.

Through tips, tricks and of course several case studies you will learn their possibilities, potential pitfalls and success criteria; so you can gain an insight in how you can make these frameworks work for you.

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Agile frameworks: the why, how and what

  1. 1. THE AGILE ENTERPRISE When to use which form of agile?
  2. 2. Bron: Deloitte
  3. 3. Design thinking Experimenting Scrum of Scrums Lean start up Growth Hacking SAFE Continuous improvement Lean UX Self management Transparency Velocity Value Management User Stories Time box Team Velocity Sprint Review Sprint Retrospective Sprint planning meeting Sprint burn-down chart Sprint Backlog Sprint Servant leader Scrum Master Scrum Rollen Roadmap Requirements Release burn-up chart Release burn-down chart Reference architecture Project Start Architecture document Product Owner Product backlog management Product backlog items Portfolio backlog Planning poker Pair programming Happiness metric Epic Development Team Definition of Done Daily Scrum Cross-functional team Corporate backlog Backlog Refinement Agile Large Scale Scrum Spotify model Scaled Agile framework Continuous delivery Continuous learning Waterfall Scrum of Scrums LESS Lean product development Lean marketing
  4. 4. WE’LL TRY… To give a high-level overview of the why, how and what regarding the most important agile approaches. To show you when these frameworks can help you to do your business today, tomorrow and in the near future.
  5. 5. “If the rate of change on the outside exceeds the rate of change from the inside, then the end is near.” Jack Welch, Chairman & CEO, GE 1981 - 2001 (Overseeing 4000% increase in General Electric company value in 20 years)
  6. 6. 2000 2010 2020 Cost Availability Adoption TECHNOLOGY
  7. 7. Relations Banking CommunicationSport TV SOCIETY
  8. 8. BUSINESS?
  9. 9. BUSINESS Bron: Het Eerste Huis You will never change something by challenging the existing reality. To change something, you build a new model, that makes the current model redundant.
  10. 10. REACTIVE / INFRA RED Small groups with family ties • No hierarchy • No leaders • No chiefs MAGIC MAGENTA Tribes up to a couple of hundred • No organizations • Minimal task division • Tribe elderly with special status CONFORMIST AMBER: THE ARMY States and civilizations • Self discipline • Mid & long term planning • Stable organizational structures Formal roles, strict hierarchy / top- down control / stability is everything / the future is a repetition of the past ACHIEVEMENT ORANGE: THE MACHINE Moving forward within rules of society • Innovation • Take responsibility • Meritocracy Beat competitors in growth and profit / innovate to stay ahead / management by “what” PLURALITEIT GREEN: THE FAMILY Modern emancipation • Every perspective is equal • Great at dismantling old structures • Practical alternatives not a strong point Meritocratic structure, but lots of decision making by employees / culture and employee empowerment IMPULSIVE RED: THE WOLFPACK Chiefs and proto-imperiums • Meaningful division of work • Captain and soldiers • Control up to 10.000 people Constant powerplay for control / fear keeps it together / short-term focus / loves chaos
  11. 11. MAGIC MAGENTA CONFORMIST AMBER: THE ARMY Catholic church The army Gouvernement institutions Educational institutions ACHIEVEMENT ORANGE: THE MACHINE Multinationals National corporates PLURALITEIT GREEN: THE FAMILY Ben & Jerry’s Southwest Airlines Starbucks Zappos IMPULSIVE RED: THE WOLFPACK The maffia Street gangs Tribal militia REACTIVE / INFRA RED
  12. 12. CURRENT BUSINESS EVOLUTIONAIRY CYAN - THE LIVING ORGANISM holistic approach of knowledge • Self management • Effective operations based on equal relations without need for hierarchy • Organizations as living entities • Sense of future direction, instead of prediction and controle over it. • Aimed at fulfilling potential • Merging ‘the employee’ with ‘the human being’ E.g: Buurtzorg, Morningstar, FAVI
  13. 13. Design thinking Experimenting Scrum of Scrums Lean start up Growth Hacking SAFE Continuous improvement Lean UX Self management Transparency Velocity Value Management User Stories Time box Team Velocity Sprint Review Sprint Retrospective Sprint planning meeting Sprint burn-down chart Sprint Backlog Sprint Servant leader Scrum Master Scrum Rollen Roadmap Requirements Release burn-up chart Release burn-down chart Reference architecture Project Start Architecture document Product Owner Product backlog management Product backlog items Portfolio backlog Planning poker Pair programming Happiness metric Epic Development Team Definition of Done Daily Scrum Cross-functional team Corporate backlog Backlog Refinement Agile Large Scale Scrum Spotify model Scaled Agile framework Continuous delivery Continuous learning Waterfall Scrum of Scrums LESS Lean product development Lean marketing
  14. 14. Organization Products
  15. 15. ORGANIZATIONS
  16. 16. WHY SCALING FRAMEWORKS?
  17. 17. “The way a team plays as a whole determines its success. You may have the greatest bunch of individual starts in the world, but if they don’t play together, the club won’t be worth a dime.” BABE RUTH
  18. 18. Team Organization Customer
  19. 19. C-Level Execution p r o c e s s p r o c e s s p r o c e s s p r o c e s s p r o c e s s p r o c e s s Organization Middle Management
  20. 20. Team Customer Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team Team
  21. 21. PASSION TRUST COMMITTED SELF ORGANIZING Continuous Delivery Continuous Learning Continuous Improvement
  22. 22. SCALING FRAMEWORKS • Scrum of Scrums • SAFE (http://scaledagileframework.com) • LeSS (https://less.works)
  23. 23. Sprint Sprint Planning Sprint Review Sprint Retrospective Daily Scrum Scrum Team Product Owner Scrum Master Team Members Product Backlog Sprint Backlog SCRUM
  24. 24. A B C Sprint Sprint Planning Sprint Review Sprint Retrospective Daily Scrum Scrum Team A SCRUM OF SCRUMSScrum Team B Scrum Team C
  25. 25. A B C Sprint Sprint Planning Sprint Review Sprint Retrospective Daily Scrum Scrum Team A SCRUM OF SCRUMSScrum Team B Scrum Team C • Re-use Scrum Event; often Multi Standup • One individual per Scrum Team represents the Scrum Team • Shared vision • Alignment • Coordinate the outcome as a whole KEY ELEMENTS
  26. 26. A B C Sprint Sprint Planning Sprint Review Sprint Retrospective Daily Scrum Scrum Team A SCRUM OF SCRUMSScrum Team B Scrum Team C When not to use • High level of bureaucracy • When aligning Scrum teams + individual roles (f.e. architects, scrum teams etc) SCRUM of SCRUMS When to use • Max 9 teams • Looking for an easy way to scale up • Combining Scrum Teams + Traditional teams • Tackling interdependencies • Alignment between teams
  27. 27. • Three levels; portfolio, program & team • On team level more or less Scrum • Program & Portfolio focus on prioritizing • Mixing Agile & Lean practices • Very detailled, descriptive process KEY ELEMENTS
  28. 28. When not to use • When it’s not been driven top-down • When there is not business engagement • Small organizations • Not able to identify Value Stream • When you don’t want to learn • If you’re not willing to pay for the overhead cost ScaledAgileFramework (SAFE) When to use • Complex Programs • Feels ‘safe’ for traditional organizations • With very big organizations • Super Agile Teams • First step in Agile for very hierarchical organizations • Large IT Systems which are not loosely coupled
  29. 29. • Focus on simplifying the organization radically • Provides elements for both rapidly growing organizations as well as already scaled organizations • Focus on start small, inspect & adapt End-2-End Feature Teams • Actually 2 frameworks (<8 teams & above 8 teams) • Specialization in customer-centric, product direction KEY ELEMENTS
  30. 30. When not to use • Super traditional organization • Low level of Agile maturity • Time constraint Large Scale Scrum (LeSS) When to use • Scale up slowly • With < 8 teams, up to 70 teams • When you want to learn • Get rid of redundant structures • When you want to explore, provides guidelines for scaling & interdependencies • Alignment of scrum teams • Rapidly growing organizations
  31. 31. • External influencers • Hierarchy • Innovation • Product Complexity • Size of Organization not so much a lot not so much a lot a lotnot so much highlow small large
  32. 32. PLAY POKER!
  33. 33. CONCLUSION
  34. 34. PASSION TRUST COMMITTED SELF ORGANIZING Continuous Delivery Continuous Learning Continuous Improvement KEY LEARNINGS ORGANIZATION • It’s a toolbox; you’re free to pick and combine • There are more frameworks to add to your toolbox, such as; Open Space Agility, NEXUS • Aim for ‘just’ enough • Start small, experiment, learn and adapt • Make it your own • Focus on organizations as a whole
  35. 35. Start with transparency and self management Smart, responsive organisation SOS SAFE LESS
  36. 36. PRODUCTS & SERVICES
  37. 37. Future business Creating and optimizing current user journey’s
  38. 38. Time Profit Current business Create and optimize Grow Add value in your product, process or marketing 0-12 months 12 - 24 months 24 - 48 months Future business Innovate Now (70%) Later (20%) Tomorrow (10%)
  39. 39. Create & optimize Grow Innovate
  40. 40. INNOVATE Find new value propositions (product, proces, marketing, radical) by validating the why and (part of the) how. So know resolve a pain or create a gain. GOALAGILE • Design Thinking • Lean product development • Evidence based product development TOOLS • Customer interviews • Value proposition canvas • Business model canvas • Prototyping • Smoke tests, concierge experiments, feature experiments, etc.
  41. 41. Mozilla Firefox Apple Safari $X00 M / Year Find anything It’s the default Browser Partnerships Searchers Cost effective advertising Big audiences Advertisers $ / click.000x / search
  42. 42. Mozilla Firefox Apple Safari $X00 M / Year Find anything It’s the default Browser Partnerships Searchers Cost effective advertising Big audiences Advertisers $ / click.000x / search Build a browser 35% browser share Our own browser
  43. 43. GROW Add value to your existing, scalable product. Strong marketing focus, only small enhancements in proposition. GOALAGILE • Growth Hacking • Lean marketing TOOLS • Pirate metrics • Actionable analytics (data, data, data) • Innovation accounting • Business model canvas • ‘What business are we really in’
  44. 44. CREATE & OPTIMIZE Build, maintain and optimize a validated product in a customer-centered way. Pivoting on e.g. features and design level. GOALAGILE • Scrum • Kanban • Extreme programming • Feature driven development TOOLS • Sprints • Customer reviews • Planning poker • Retrospective • and many, many more….
  45. 45. Stap 1a Stap 1 b Stap 2 Stap 3 Stap 4
  46. 46. Stap 1 Stap 2 Stap 3 Stap 4
  47. 47. NPSCPOConversie Stijging van de conversie met 150% waarvan 50% na het oppakken van quickwins Klant tevredenheid van gemiddeld € 42,- naar € 35,- Harde resultaten Bijgedragen aan:
  48. 48. Time Profit Realize and optimize the ‘what’, e.g. • Scrum • Kanban • Extreme programming • Feature driven development Add value to your existing products or services, e.g. • Growth hacking • Lean marketing 0-12 months 12 - 24 months 24 - 48 months Validating value (‘why’) and features (‘how’), e.g. • Design Thinking • Lean product development • Evidence based product development Optimize (70%) Grow (20%) Innovate (10%)
  49. 49. WRAP UP
  50. 50. Start with transparency and self management Smart, responsive organisation SOS SAFE LESS
  51. 51. Future business Creating & optimizing current user journey’s • Growth hacking • Lean marketing • Lean product development • Design Thinking • Lean product development • Evidence based product development • Scrum • Kanban • Extreme programming • Feature driven development
  52. 52. organization product
  53. 53. Static organizations Smart, responsive organisations Customer focussed Product focussed DIGITAL EXCELLENCEUnable to act quick Not the right information in the right channel at the right moment Online customer experience is poor
  54. 54. Improve what you already do today Start with transparency and self management Smart, responsive organisation Future business Create and optimizing current user journey’s New business possibilities Add value Now (70%) Later (20%) Tomorrow (10%)
  55. 55. Nikki de Kloe Product owner and coach nikki@noun.nl 06-55475478 Sander Goudswaard Digital strategist sander@noun.nl 06-41368166

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