Learn how three social media campaigns paid dividends for their retailers – and how they can help inspire your social media strategy...

1. Learn how three social media campaigns paid
dividends for their retailers - and how they can
help inspire your social media strategy...
3 successful social
media campaigns from
innovative multi-channel
retailers

2. Successful social media
engagement is a dream come
true for any multi-channel
retailer.

3. It shows that your message has
impacted almost immediately
on your targeted audience,
plus offers:

4. . . . invaluable insights into
customers.

5. . . . the perfect vehicle for
promotions and offers.

6. . . . the ideal way to engage with
customers directly.

7. . . . instant feedback – you’ll
know if you’ve got your
campaign right in a matter of
hours, not weeks.

8. But how do you make your
message hit the mark?

9. The best way is to learn from
those who made a splash with
their own successful social
media campaigns.

10. 1
Aim
The fashion retail giant wanted to engage with
customers both in-store and online, bringing both
channels together by creating its Wish You Were At Topshop campaign, all while
increasing image content for its Facebook and Instagram feeds.

11. 1
Campaign
Shoppers received a free make-up and style
session in-store and were asked if they would like
to capture the results using Instagram. With the photo snapped on an iPad and
Instagram filters applied, the shopper was then given their own copy, and offered
the option to upload the photo to Facebook and Topshop’s gallery.

12. 1
Result
2,595 images were captured on Instagram.

13. 1
Result
The campaign was covered by 640 blogs; that’s a
potential reach of 1.3 million viewers.
What would normally be a year’s worth of activity on Topshop’s Facebook page
took just four days to attain.
Total reach of the campaign? Over 7.5 million.
Econsultancy

14. 2
Aim
The supermarket wanted to stand egg and
shoulders above its competitors during
Easter 2013 and to achieve this, it created
the innovative #Find The Eggs competition.

15. 2
Campaign
Shoppers were challenged to find hidden eggs to
win prizes including chocolates and tablet PCs. The
difference from a normal egg hunt? It was online -
visiting Tesco’s competition site presented visitors with
a special version of Google Street View where they were
asked to locate eggs. Locations were diverse, from
Downing Street all the way across the pond to New York.

16. 2
Result
Generated
9,293 posts.

17. 2
Result
The hashtag #findtheeggs trended more than Easter
itself with the former generating 7,062 posts while the
latter limply bounced in behind it with 1,397.
Tesco beat competitor Asda’s admittedly in-store-only
digital egg hunt, which managed to drum up a mere
133 posts...
Mashable
Salesforce Marketing Cloud
Our Tesco

18. 3
Aim
To engage with families via social media in the run-up to Christmas 2012
and throughout 2013.

19. 3
Campaign
The Toys R Us campaign was simple but effective - a callout was sent
to parents, asking them to submit their family snaps to be featured in
the company’s Big Family Album area on Facebook.. The most-liked
and commented-on images were then aired in the company’s Christmas
commercial.

20. 3
Result
90,000
new Likes were directly attributed
to the successful campaign - after
only a month.

21. 3
Result
The campaign was warmly received by parents with
51.9% saying that it produced a positive effect.
51.9%
Roland Dransfield PR
Sentiment
Ernan Roman Direct Marketing Corp.

22. Remember:
Make your social media campaign, well, social. The more fun, involving
and creative the campaign is, the more chance your target audience
will get involved.
But ensure that the social media campaign adds value to your
customer’s experience or they’ll ignore it.
Takeaways such as pictures add a real touch of personalisation that
consumers will enjoy long after the experience itself.

23. Download Now!
Ready for the future? Download
your free eGuide:
Make omni-channel
retailing work for you
with these 6 top tips
www.sanderson.com
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www.sanderson.com
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www.sanderson.com
Make omni-channelretailing work for you withthese 6 top tips
Omni-channel retailing can make or break your business:
these 6 tips will help you steer a course to success.
www.sanderson.com
1
www.sanderson.com
1
www.sanderson.com
Make omni-channel
retailing work for you with
these 6 top tips
Omni-channel retailing can make or break your business:
these 6 tips will help you steer a course to success.