PORTER’S
FIVE
FORCES
Presented by Melikov Alyosha

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Porter's Five Forces is a model that identifies and analyzes
five competitive forces that shape every industry and helps
determine an industry's weaknesses and strengths. Five
Forces analysis is frequently used to identify an industry's
structure to determine corporate strategy. Porter's model can
be applied to any segment of the economy to understand the
level of competition within the industry and enhance a
company's long-term profitability.
The Five Forces model is named after Harvard Business
School professor, Michael E. Porter.
What Are Porter's
Five Forces?
5

Buyer Power
Threat of Substitution
Threat of New Entry
Supplier Power
Competitive Rivalry
6
PORTER’S
FIVE
FORCES

BUYER
POWER
PORTER’S FIVE FORCES (1/5)
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7
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THREAT OF
SUBSTITUTIO
N
PORTER’S FIVE FORCES (2/5)
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8

THREAT
OF NEW
ENTRY
PORTER’S FIVE FORCES (3/5)
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
1
2
3
Series 2 Series 1
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orci nulla pellentesque dignissim enim. Bibendum neque
egestas congue quisque.
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egestas congue
quisque.
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9

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neque egestas congue quisque.
70%
2017
70%
2018
70%
2019
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neque egestas congue quisque.
10
SUPPLIER
POWER
PORTER’S FIVE FORCES (4/5)

COMPETITIVE
RIVALRY
PORTER’S FIVE FORCES (5/5)
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egestas congue quisque.
11
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SUMMARY
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fermentum iaculis eu.
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amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
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amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
Vitae justo eget magna
fermentum iaculis eu.
12
• Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
• Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
Vitae justo eget magna
fermentum iaculis eu.
• Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
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dolore magna aliqua.
• Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
• Sed do eiusmod tempor
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dolore magna aliqua.
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fermentum iaculis eu.
• Lorem ipsum dolor sit
amet, consectetur
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• Sed do eiusmod tempor
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dolore magna aliqua.
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• Sed do eiusmod tempor
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Buyer power Threat of substitution Threat of new entry Supplier Power Competitive Rivalry

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