2. If only I knew that none
of the other kids were
wearing ties.
About the True Spirit:
A new internet retailer for schools and parents who want a modern school uniform for
K-12 children. Unlike other retailers in the same space, we encourage individual style
but at the same time, we make it easy to see what others from your school are wearing,
so you know your child will fit in.
5. Findings:
good sites let people browse
navigation at the top
people need an easily accessible
search bar
!
Opportunities Identified:
Offer some suggestions on the
homepage but let people who
know what they’re shopping for
just navigate to it.
!
6. what the heck
Yes Alvin,
I am going
to need
ordering help.
Sorry, nope.
Method:
Competitive Analysis
(true grits)
!
Findings:
Hidden behind a wall
Browsing impossible
Opportunities Identified:
Should cater not just to
people with lists but also
those who are just browsing
!
9. Takeaways:
!
He needs it to be fast and convenient.
He needs to make sure he buys the right thing.
He wants reasonable prices.
Returns should be easy.
!
!
11. Takeaways:
!
She wants her son to fit in.
She needs to make sure she orders the right thing.
She wants details about quality and fit.
Returns should be easy.
!
!
13. Takeaways:
!
She wants shoppers to find items easily.
She wants to make sure parents can see their items clearly
and understand the quality, size, and other details.
She should be able to log in to her admin page easily.
19. She wants her son to fit in.
She needs to make sure she orders the right thing.
20.
21.
22.
23. She wants details about quality and fit.
He needs to make sure he buys the right thing.
Administrator Login
My List
Login
Cart (2)
Notes
1. Sarah is logged in
already and searched
True Spirit Logo
her school, so it knows
Boys
Girls
Accessories
Search
School Merchandise
her son is in 6th grade
and is likely to be
Boys
>
Tops
>
Dress Shirt
middle-sized.
The teal markers
denote things I added
This is required for your school.
Dress Shirt (Item Name)
Price: $10.00
know about QUALITY
and SIZE and
Toddler
2T
3T
4T
5T
Middle
1
2
3
4
5
COMFORT
1
Teen
6 7 8 9 10
<
>
for Sarah’s need to
See sizing chart
01
The pink markers
denote things that help
Sarah know she’s
getting the right thing.
(or in the case of the
reviews and
Add to Cart
recommended items,
that her son will “fit in” -
Short item description. Bacon ipsum dolor sit amet
if she follows what
ball tip venison boudin brisket, bresaola pancetta
others do)
fatback kevin prosciutto frankfurter. Salami rump
tongue, pig frankfurter jerky ham pastrami biltong
Add school logo
corned beef venison shoulder sausage t-bone
bresaola. Strip steak jerky pancetta, beef ribs
venison chicken boudin.
Total Reviews: 1000
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
24. Total Reviews: 1000
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Review Title: Bacon ipsum dolor sit amet ball tip venison boudin brisket, bresaola
pancetta fatback kevin prosciutto frankfurter. -Sandy
Read all 100 reviews
Others have paired this with:
<
>
Headband
Price: $10.00
T-Shirt
Price: $10.00
Polo Shirt
Price: $10.00
Jacket
Price: $10.00
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25.
26. I found no more than 3 pages in the checkout flow
