Sanjay Kupae

Bengaluru Area, India India

Sr. Product Marketing Manager - Customer Analytics

Technology / Software / Internet

Responsible for develop product positioning and messaging that differentiates Manthan product offering in the market. Creating go-to-market strategies for market segments to deliver awareness and pipeline. Leading collaboration with product leadership and other functions to drive top-down decision making and actions for annual market plans. Building distinct buyer personas to segment and identify buyers and their buying criteria. Developing innovative strategies and marketing programs that drive demand; including direct marketing, digital marketing, content marketing, event marketing worldwide.