Decentralised Cloud Business Plan This is a Presentation in intention of own knowledge improvement.

1. EXECUTIVE SUMMARY 2
ORGANISATION SUMMARY 4
WHY DEXCLOUD 7
MARKET ANALYSIS 8
COMPITITIVE ECOSYSTEM 16
SWOT ANALYSIS 18
MARKETING STRATERGY 19
PERSONAL PLAN 20
FINANCIAL ANALYSIS 20
APPENDIX 22

2. 2
EXECUTIVE SUMMARY
The Internet is a huge decentralised, shared and distributed network that consists of a large number
of devices that are not managed by an individual business or entity. Most of this data is currently
accessible via the Internet; it is very much centralised and is held by a few technology businesses that
have the expertise and resources to create huge data centres that are competent in managing such a
huge volume of data. Many of the challenges encountered frequently by these data centres include
data violations, constant availability at a huge scale, storage charges, and the need to increase and
upgrade the infrastructure rapidly enough to meet the user demand for more high-speed data and
larger formats.
Decentralised computing and storage has evolved as a solution to the problem of offering a high-
performance system that is a secured, private and cost-effective cloud storage solution. Decentralised
storage is well-positioned to deliver these results, as its design has a larger natural order to the
decentralised architecture of the Internet as a combination, as opposed to large centralised data
centres.
Decentralised cloud storage is undergoing rapid development, although its growth is subjected to a
particular set of design limitations that define the overall specifications and development of the
network. While building a distributed storage system, one needs to optimise several parameters such
as speed, volume, trust lessness, cost, efficiency and latency.
Due to the huge demand of cloud computing market, there is an absolute necessity of a system that
can bring the capabilities of growing computing and storage into the hands of the user, and hence, we
need to build a decentralised cloud storage and computing solution.
This business plan will show how a Decentralised Cloud Computing with Blockchain with less
investment on a DexCloud platform as minimum investment of only $100,000 could yield cumulative
net profits in excess of $600,000 over a five-year period, and average monthly sales of $72,000, while
maintaining adequate levels of liquidity.
The purpose of this plan is to secure additional funding from an investor and a bank ($29,500
investment, and $30,000 five-year term business loan), to cover the start-up costs.
Objective
 DexCloud is a platform for leveraging the storage capabilities and computing the energy of
various intelligent devices over a decentralised Blockchain network.
 It employs and enables stocking huge data files as well as files of lesser volume and executes
a complicated computational process such as the one required for Artificial Intelligence (AI)
and machine learning processes.
 DexCloud runs a fully secured and encrypted program that combines Blockchain,
cryptographic and AI technologies in a user-friendly manner.

3. 3
Mission and Vision
DexCloud mission is to offer a Storage Platform on Cloud Computing on a Decentralised Blockchain
network and leverage AI to used unused storage space on the local System and can be used in the
Service Offering to other peers through Blockchain Network.
DexCloud vision is to become very first start-up company to provide the storage service to end
customer in an efficient, secure and low cost through our platform.
Key to Success
Our keys to success are:
 Excellent product and service that will build and maintain customer loyalty.
 A business with global usage of DexCloud that will assure high company visibility and a high
flow of customers.
 Proven management ability to successfully run a similar business.
 Our commitment to continuous improvement and total quality and secure services
Start Up Costs and Funding
This business plan will show how a Decentralised Cloud Computing with Blockchain with less
investment on a DexCloud platform as minimum investment of only $100,000 could yield cumulative
net profits in excess of $600,000 over a five-year period, and average monthly sales of $72,000, while
maintaining adequate levels of liquidity.
The purpose of this plan is to secure additional funding from an investor and a bank ($29,500
investment, and $30,000 five-year term business loan), to cover the start-up costs.
Our cash-flow analysis demonstrates the company's ability to repay the loan and meet the interest
payment obligations, while maintaining adequate liquidity and generating positive cash flow, and
sufficient cash reserves for unforeseen future events.
Market
As DexCloud is primarily leveraging technology like Cloud Computing which has global reach and also
it is a decentralised and DexCloud market share will be across the globe.

4. 4
ORGANISATION SUMMARY
DexCloud Framework
DexCloud is a platform for leveraging the storage capabilities and computing the energy of various
intelligent devices over a decentralised Blockchain network. It employs and enables stocking huge
data files as well as files of lesser volume and executes a complicated computational process such as
the one required for Artificial Intelligence (AI) and machine learning processes. DexCloud runs a fully
secured and encrypted program that combines Blockchain, cryptographic and AI technologies in a
user-friendly manner.
Concept Business Model
On the DexCloud platform, you can envision a society where anyone can benefit by registering on a
huge computational network similar to bitcoin or other public Blockchain networks. DexCloud will
offer a completely automated platform for performing the storage and computing tasks of users on
the base of unused storage space and compute capabilities that are provided by the “miners”. The
miners will be able to convert the tokens back to fiat money, to help themselves or to pay for related
services where they may need the tokens.
Distinctive Features of The DexCloud Platform
 We will concentrate on offering Decentralised Cloud Computing, and Artificial Intelligence
features and services.
 For developing the DexCloud platform, we will continue to use the latest technologies, which
include machine learning, big data, data mining, and decentralised and distributed systems, as
well as Blockchain and tangle technologies.
 On the DexCloud platform, you can envision a society where anyone can benefit by registering
on a huge computational network similar to bitcoin or other public Blockchain networks.
 DexCloud will offer a completely automated platform for performing the storage and
computing tasks of users on the base of unused storage space and compute capabilities that
are provided by the “miners”
 The miners will be able to convert the tokens back to fiat money, to help themselves or to pay
for related services where they may need the tokens. For every transaction, DexCloud will
require a 10% commission and the remainder of the tokens will be assigned to the miner
 This decentralised cloud framework will serve two networks, i.e., a storage network and a
computing network.
 Both the networks will work on a Blockchain platform empowered with machine learning
capabilities to optimise the allocation of responsibilities and files to the miners.
What Are the Latest Technologies?
 Cloud Computing  Tangle
 Artificial Intelligence  Bigdata
 Blockchain Network  Machine Learning
 Decentralised and Distributed Systems  Data Mining

5. 5
Current Target Market
Decentralised cloud storage is undergoing rapid development, although its growth is subjected to a
particular set of design limitations that define the overall specifications and development of the
network. While building a distributed storage system, one needs to optimise several parameters such
as speed, volume, trust lessness, cost, efficiency and latency.
Due to the huge demand of cloud computing market, there is an absolute necessity of a system that
can bring the capabilities of growing computing and storage into the hands of the user, and hence, we
need to build a decentralised cloud storage and computing solution.
As the market demand on sharing the CPU, Storage and Memory is too high so DexCloud will provide
and low cost and Secure platform to share the hardware.
Business Revenue Streams
 Subscription Fees  Dynamic Price (Stocked Based)
 Usage Fees  Asset Renting
 Advertising
 Fixed Price
Business Founder Structure

6. 6
Funding Need Vs Requirement Plan

7. 7
WHY DEXCLOUD
What Are the Market Needs?
 Security  Immutable
 Decentralised  Peer to Peer
 Availability
Cloud Computing – Fees and The Growing Technology
Cloud computing is internet technologies that provide software and storage as a service without
needing the knowledge of how to create and operate the infrastructure that supports it.
Information is securely stored on servers available via the internet and available securely from any
computer at any location.
Cloud Computing Normally billed on Usage level of Services for OPEX.
Leveraging the Trending Blockchain Technology
By Leveraging Blockchain Technology we can achieve P2P transaction without involvement of third
party. Apart from this Blockchain will provide below advantages.
 Security
 Immutability
 Auditability
 Decentralised
Big Data: The Technology of The Data Future
Big data refers to data sets that are too large and complex for traditional data processing
and data management applications. Big data became more popular with the advent of
mobile technology and the Internet of Things, because people were producing more and
more data with their devices.

8. 8
MARKET ANALYSIS
Cloud Computing Trends and Innovative Solutions
 Adoption of cloud computing will continue to grow rapidly
 The future of cloud computing is mobile
 The cloud will become more global
 Companies become more "frictionless" thanks to the cloud
 Social tools will bring increased collaboration to the cloud
Current Market Size
The global cloud computing market size for 2018 was US$ 36,700 million and is anticipated to achieve
US$ 28,5300 million by the end of 2025, with a CAGR of29.2% in 2019-2025.
Cloud computing platforms and apps are increasing across companies, serving as the IT infrastructure
that drives new digital enterprises. It is anticipated that variables such as increased automation and
agility, improved customer experience, and increased price savings and investment returns will drive
market growth.
Cloud Computing Movement
 Increase in adoption of hybrid cloud service is expected to provide growth opportunity for
vendors in the cloud computing market.
 Increasing BYOD trend, as well as several benefits that cloud computing offers over on-premise
IT system
Current Prediction for Cloud Computing
Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service
(PaaS), and Software as a Service (SaaS)), Deployment Model (Public, Private, and Hybrid),
Organization Size, Workload, Vertical, and Region - Global Forecast to 2023
Market Expansion Speed
 North America has accounted for more than half of the world's cloud computing market share;
mainly due to the United States.
 APAC is anticipated to offer significant growth possibilities for cloud computing market. A few
variables driving the implementation of cloud computing in this region are the growing
availability of skilled labor and the keen concentrate given by SMEs and big companies to enter
and develop in this region.
 Northern European companies are approaching 50% adoption rates, with single-figure
adoption rates for companies in Central and Eastern Europe.
 Cloud computing market growth in Europe is gaining ground slowly.
Top Public Clouds in The Market
 Kamatera  Amazon Web Services.
 phoenixNAP  Microsoft Azure.
 ScienceSoft  Google Cloud Platform.
 Adobe
 Alibaba
 VMware

9. 9
Top Private Clouds in The Market
 HPE  Cisco
 VMware  NetApp
 Dell  Red Hat
Market Expansion Opportunities for Cloud Computing Ecosystem
Global Cloud Computing Data Chart

10. 10
Big Data
Big data is a field that treats ways to analyze, systematically extract information from, or otherwise
deal with data sets that are too large or complex to be dealt with by traditional data-processing
application software.
Big Data: A New Market Landscape Advantage in Data
 Worldwide big data market revenues for software and services are projected to increase
from $42bn in 2018 to $103bn in 2027, attaining a Compound Annual Growth Rate (CAGR) of
10.48% according to Wikibon
 Forrester predicts the global big data software market will be worth $31bn this year, growing
14% from the previous year. The entire global software market is forecast to be worth
$628bn in revenue, with $302bn from applications
 According to an Accenture study, 79% of enterprise executives agree that companies that do
not embrace big data will lose their competitive position and could face extinction. Even
more, 83%, have pursued big data projects to seize a competitive edge
 59% of executives say big data at their company would be improved through the use of AI
according to PwC
Why Is Big Data Analytics Relevant?
Big data analytics helps organizations harness their data and use it to identify new opportunities.
That, in turn, leads to smarter business moves, more efficient operations, higher profits and happier
customers. In his report Big Data in Big Companies, IIA Director of Research Tom Davenport

11. 11
interviewed more than 50 businesses to understand how they used big data. He found they got
value in the following ways:
 Cost reduction. Big data technologies such as Hadoop and cloud-based analytics bring
significant cost advantages when it comes to storing large amounts of data – plus they can
identify more efficient ways of doing business.
 Faster, better decision making. With the speed of Hadoop and in-memory analytics,
combined with the ability to analyse new sources of data, businesses are able to analyse
information immediately – and make decisions based on what they’ve learned.
 New products and services. With the ability to gauge customer needs and satisfaction
through analytics comes the power to give customers what they want. Davenport points out
that with big data analytics, more companies are creating new products to meet customers’
needs.

12. 12
Artificial Intelligence (Ai)
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new
inputs and perform human-like tasks. Most AI examples that you hear about today – from chess-
playing computers to self-driving cars – rely heavily on deep learning and natural language
processing.
Why Has AI Evolved As A Huge Industry?
 AI automates repetitive learning and discovery through data.
 AI adds intelligence to existing products.
 AI adapts through progressive learning algorithms.
 AI analyses more and deeper data.
 AI achieves incredible accuracy through deep neural networks.
 AI gets the most out of data.
Current Size of The Artificial Intelligence Industry

13. 13
Is Ai The Next Digital Trending Stack?
Adoption and Expansion of The Latest Blockchain Technology

14. 14
Blockchain Technology Trends

15. 15
Different Types of Blockchain Networks

16. 16
COMPITITIVE ECOSYSTEM
Current Number of Businesses in The Industry
Who Are Your Customers?

17. 17
Barrier to Entry/Exit
Typical Barriers to Entry
 Economies of size (economies of scale) and Network effects
 Capital intensive
 Government standards and Permitting requirements
 Intellectual property
 High switching costs
 Distributor agreements
 Supplier agreements
 Established brand identity and market power theory of advertising
 Other factors
Typical Barriers to Exit
 Potential upturn
 Redundancy costs
 Specialized skills
 High fixed costs
 Closure costs
Competitive Advantages

18. 18
SWOT ANALYSIS
The SWOT analysis provides us with an excellent opportunity to examine and evaluate the internal
strengths and weaknesses of DexCloud. It also allow us to focus on the external opportunities
presented by the business environment as well as potential threats.

19. 19
MARKETING STRATERGY
Marketing Objective
DexCloud will achieve sales of $1 million, which will give us a 15 percent market share. We will
increase the number of customers by 20 percent and increase the average purchase by 10 percent.
Also, we will increase our prices by 5 percent over the next three years.
Content Marketing
We can leverage Email Marketing along with Social Quizzes for Content Marketing.
Print and Electronic Media Marketing
 Published the DexCloud in the news paper
 Publishing it on Magazine with technical details.
 Publish YouTube Video for the promotion of the Product.
Internet Marketing Plan
 Leverage Social media like Facebook for the marketing.
 We can use Google Adswork to publish and targeting a set of user and influencer.
Marketing Budget
DexCloud will utilised around 30% of its total budget in Marketing in the below areas.
 Software:
 Freelancers
 New personnel
 Advertising
 Content creation

20. 20
PERSONAL PLAN
 Prior to the pilot year, the staff of DexCloud will consist of the five founding members.
 These five members will prepare for the launch of DexCloud, which will involve, among other
things, building the website, designing the curriculum, recruiting Campus Leaders and Applicants,
and building a brand that is marketable.
 Once DexCloud is launched, we will hire web developers to build and maintain the website. In
addition to the web developers, DexCloud plans to grow by its staff size commensurate with the
growth of the organization.
 Among those hires will be Recruitment Manager(s) to recruit the Campus Leaders and Applicants;
Program Manager(s) to oversee the work of the Mentors and Campus Leaders; a Finance Associate
who will assist with fundraising, grant writing, and 20 managing the overall finances; and a Data
Analyst who will be dedicated to measuring the effectiveness of DexCloud and finding ways to
improve.
FINANCIAL ANALYSIS
There are two key financial criteria to our mission: (1) that the application assistance always be
provided free of charge to the Applicants, and (2) that we have a financially sustainable organization
by year three of operation. Our projections achieve both of these goals.
Revenues
Total revenues will grow from a base of approximately $210,000 to over $940,000 by year six of
operation. These gains are a direct benefit of the continued support of our donors and partners, as
well as advertising related to the growth of our business. Details by line item as follows: Grants.
Foundations provide a large source of funding to storage-related nonprofits: four of the top 10
foundations in the US support education.5 Many other foundations, like the Citi Foundation and the
Lumina Foundation, target funds specifically at activities that promote college access among
disadvantaged populations.
Partnership Revenue: Revenue will be generated from Partner like AWS, Azure, Cisco and other public
and Private cloud partners.
Expenses
Our largest expense is personnel, with salaries and benefits estimated to be around $560,000 during
the first two years alone. Note that throughout the six-year projection more than 80% of our expenses
are related to personnel, as the hardware/storage, real estate, and miscellaneous costs are minimal.

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Annual Statement of Cash Flows
Our cash flow statement resembles our projected income statement. This is both due to our nonprofit
status (we do not pay any taxes and therefore expense all our software development costs as incurred)
and due to the web-based nature of our business, meaning that there are few fixed assets that need
to be depreciated.
On an annual basis, all our revenues and expenses are received and paid for in cash.
In the first two years of operation we are projected to lose approximately $187,000.
This will be financed by debt, raised in advance of incurring the losses and projected to cost
approximately 4% on an annual basis Note that we will begin to earn a surplus and generate cash in
the third year of operation. Any excess cash generated will be used to repay debt.
Balance Sheet
Our balance sheet is conservatively positioned. Due to our web-based platform, we have few fixed
assets and almost all of our assets are liquid. Debt will peak at $190,000 by the end of year one, but
will be repaid once we begin to earn a surplus. By year six, we are projected to have net cash of over
$400,000 on the balance sheet.
Sustainability
Sustainability is a serious concern for any enterprise, and especially for those in the not-for-profit
realm. Through conservative planning, leveraging our partner relationships and exploiting revenue
streams collateral to our core business, we hope to ensure this sustainability for DexCloud.
Our financial projections show that we will be cash flow positive by year three of operation. Yet we
recognize that without charging for our services, we are dependent on the funding from individual
donors and foundations to be sustainable. We plan to address this challenge in several ways.
Keeping Operating Costs Low
Aside from the handful of staff we need to run the business and develop the website, our operating
costs are extremely low, which allows us to focus less of our time on fundraising and more of our
time on creating a better product.
Keeping Fundraising Goals
Conservative Our financial projections show that we only need to raise about $200,000 in grants
each year to be sustainable. We believe that this is a conservative estimate, since funding for
education nonprofits exceed over $5.5 billion annually in the US alone. Importantly, the economic
hardships did not affect funding for education

22. 22
APPENDIX
Yearly Profit and Loss Report