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Stu cred marketing presentation

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Stu cred marketing presentation

  1. 1. StuCred Digital Marketing Presentation Sanjeev
  2. 2. Budget Rs 88000 for June 2019 It includes Redmi phone, Weekly Amazon voucher winners Facebook, Instagram and Google advertisement
  3. 3. Giveaway- Process Spreading the awareness a day before among the students using Social selling, SMS, In app notifications, advertising Exclusive giveaway post shared on Instagram and Facebook Previous winners as social proof Gamification, Cognitive Biases & Persuasion techniques Social selling- Identifying college related handles, matching all the parameters( college name, friend circle)
  4. 4. Metrices of Giveaway No of shares No of likes Insta story shares No of correct answers No of followers
  5. 5. Giveaway Results ON 30th May 2019 Total DM sent to users - 89 Response we got -27 ON 31st May 2019 Total DM sent to users -73 Response we got -40 30% growth in app downloads in limited budget
  6. 6. Giveaway advertisement results A new college called KCG college is in the process of getting added to our databased 120 new followers on Instagram 100 new followers on Twitter
  7. 7. Results
  8. 8. Results
  9. 9. Result
  10. 10. Result
  11. 11. Result
  12. 12. Result
  13. 13. Result
  14. 14. Result
  15. 15. Optimising- A very limited budget of 20-22 K We don’t have any separate budget for this
  16. 16. Takeaway If we have larger budget, we can create better traction. For example- Two phones every month of 10k each, 1 year Amazon prime, Hotstar one ze 1st prize- Two people will get Redmi phones worth 10k 2nd Prize- 1 year Amazon prime subscription worth RS 999 3rd Prize- 1 year Hotstar VIP subscription worth RS 365 Time of running- 15 days Each week the winner will get worth Rs 500 Amazon voucher so two voucher in a month Or Jio/ Vodafone/airtel recharge for one year
  17. 17. Whats New Linkedin Marketing Slideshare Marketing Quora Marketing Yahoo Answers marketing In app notification enhancement suggestions
  18. 18. Roadmap IGTV Youtube Revamp and SEO Feel North has to be tapped more now. Need budget so that I can do separate ads for them
  19. 19. Father’s Day • Saregama Radio • Give your father a Saregama radio using StuCred
  20. 20. Social Media Audit • Website- Design & Content • Content- Blog, Social Media posts, Images and video • Social Media- Linkedin profile, Social Media pages • SEO-Keyword usages throughout website and blog posts
  21. 21. Outcome • 6,000 Active Installs by July 2019 end

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