3. OTAs - pros
Give hotels visibility
Increase hotel occupancy
Propose all inclusive packages (flight,
car rental, hotel, transfer etc)
Allow consumers tools for comparison
shopping
A place to sell excess inventory before
it expires
4. OTAs - cons
Ask high commission rates
Give negative effect on overall hotel
revenues
Can be too broad to get focused and
clear information
Ignore luxury
5. Genaral idea
OTAs improve transparency, efficiency
and is better for the consumer
Better for the economy as a whole.
Hotels just need to do a better job at
“keeping” their customers
Hotels should propose something
unique and special that the OTAs can’t
6. What F-commerce means for
Hotels
Hotels benefit from a viral marketing within
the Facebook network
Optimize their sales, customer loyalty and
customer service
User can book without leaving Facebook wall
Personalized hotel reservation experience for
the user
7. Very quick research
Clear comparison of different sites
User-friendly
On facebook
Mobile application
Has a promising future
