1) Sony is a Japanese electronics company founded in 1946 that focuses on audio, video, communications, and financial services. 2) The company aims to strengthen its core electronics business by applying information technologies to product design, production, distribution, and sales to enhance the value of its music, pictures, games and financial services. 3) Sony markets its diverse product portfolio, which includes televisions, cameras, games and robots, through an integrated strategy involving price, distribution channels like retailers, and promotions such as advertising, sales incentives and sponsorships.

1. SONY
CORPORATION

2. NEHA CHAURASIA
RISHI MALIK
MOHIT BUCHA
RAHUL GOYAL

3.  Company Profile
 Vision & Mission
 Sony Business Units
 Product Marketing Strategy
 4P’S of marketing Mix
SWOT Analysis
 Competitors

4. COMPANY PROFILE
Sony is the Japanese company and known all over
the world.
Founded - May7, 1946
Headquarter- Tokyo
 Co- Founder – Masaru Ibuka
Founder- Akio Morita

5. COMPANY PROFILE
In 1947 Company name was TOKYO
TSUSHIN KOGYO ( Tokyo Telecommunications
Engineering Corporation).
First Product - First Tape recorder called
Type – G.
In 1958, company formally adopted Sony
Corporation” as its corporate name.
Sony is the combination of two words Sonus-
Sound & Sonny- Little son.

7. • Electronics:
•Audio, Video, Televisions Information and Communications.
• Sony Computer Entertainment:
•Hardware and related software
• Sony Music Entertainment:
•Sony Music Entertainment Inc.: Columbia Records, Sony Classical,
Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville
•Sony Music Entertainment Japan: Sony Records and Epic Records

8. • Sony Pictures Entertainment –
• motion picture - production, acquisition and distribution
• television – programming, production, acquisition and
distribution
• home video - acquisition and distribution
• television broadcasting
• operation of studio facilities
• Sony Life Insurance
Wheel of Fortune Big Daddy
• Other:
• Sony Finance International, Inc.
• Sony Trading International Corporation
• Sony Broadcast Media Co. Ltd.
• Other local entertainment businesses in Japan, U.S., and
Germany.

9. 1) TO MAKE THIS VISION A REALITY, SONY IS
STRIVED TOSTRENGTHEN THE CORE
ELECTRONIC BUSINESS.
2) BY APPLYING INFORMATION TECHNOLOGIES
TOPRODUCT DESIGN, PRODUCTION,
DISTRIBUTION, ANDSALES. THIS WILL
STRENGTHEN THE VALUE OF
SONY’SMUSIC, PICTURES, GAME AND
FINANCIAL SERVICESBUSINESSES, AS
THEY BECOME AVAILABLE
OVERNETWORKS.
3) SONY IS RELEASING NETWORK-FOCUSED
PRODUCTS INFOUR CATEGORIES: DIGITAL
TVS AND SET-TOP BOXES,VAIO HOME-USE
PCS, PLAYSTATION AND MOBILE DEVICES.

10. 4 P’S of marketing mix
 PRODUCT
 PRICE
 PLACE
 PROMOTION

11. ProDUCt
TELEVISION S AND PROJECTORS
Example: Sony Bravia
HOME VIDEO AUDIO & HOME
THEATER

12. GAMES
Example. Playstation
CAMERAS
Example: Cyber-shot Camera

13. VIDEO CAMERA
IT & COMPUTING
Example : Vaio

14. ROBOTS
Music Playing Robot : ROLLY
Dog Shaped Robot : AIBO
Humanoid Robot : QRIO
OTHER PRODUCTS
Portable Device : 45
In Entertainment : 41
Mobile : 42 Models
Storage Device : 14

15. • Sony being a company which emphasize product quality, it tends
to sell its products with price range from moderately-high to
high-prices, depending on the use and the targeted customers.
• Example-lets consider Sony series of vaio laptops. Sony has tried to
categorize the laptops according to style, user, purpose, mobility and
performance, and each a corresponding price. The laptops sold by Sony
in India include a series of Sony vaio, this arevaio sr, vaio fw, vaio
tokage, vaio cr, vaio nr, vaio tzand vaio sz.

16. PLACE
Sony distributes its products through-
1.)Zero-level channel
2.)One level channel
3.)Two-level channel
In India, Sony has used the method of
One-level distribution channel
Manufacturer retailer

17. PROMOTION
Advertising
Personal selling
Sales promotion
Direct marketing and publicity
Print Ads
Launch Parties
Events :
1.Sony India’s Grand Saawariya Star
nite
2.Invitation to Purchase
Free Gifts on Purchases
Sponsoring

18. STRENGTH
 Innovation
 Quality
 Brand Strength
 Product Differentiation
 High Specialized Integrated
Product & Services
WEAKNESS
 Maintain Multiple Function
Product Pricing
 Battery Efficiencies

19. OPPORTUNITIES
T.V Category & Gaming Segment
Investing
 Network Initiatives
 T.V Business expansion
 International Market
MARKETING OPPORTUNITIES IN INDIA
 Plans To Introduce 6 new regional Language Games.
 Sony transferring technology for its games from its
London studio to India

20.  Competitors Competition
 Global economic Recession
 Electronic Network Security

21. Strategy and Organization
•Continue to focus on communications and home
electric appliances, but also content and
• services.
• Vertically integrated business.
• CEO Idei Nobuyuki wants Sony to be wherever
people gather (internet).
• Product-market strategy: Apply IT to product
design, production, distribution, and sales .