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carlo vezzoli Politecnico di Milano Learning Network on Sustainability course   how are you? subject  1  System Design for Sustainability learning resource 1.1 SYSTEM DESIGN FOR SUSTAINABILITY:  THE EUROPEAN / ITALIAN  APPROACH
.  Sustainable development and system innovation .  Eco-Efficient Product-Service System (PSS) .  System design for eco-efficiency .  System design for social equity and cohesion .  System design for sustainability: a potential role CONTENTS
THE SUSTAINABLE DEVELOPMENT: A SOCIAL AND PRODUCTIVE DEVELOPMENT that takes place within the limits set by the “nature” and meets the needs of the present without compromising those of the future generation within a world-wide equitable distribution of resources   1987, UN “our common future”; 1992 UN conf. Rio; 2002 UN conf. Johannesburg; 2006 UE Sustainable Development Strategy; etc…
IN 50 YEARS A  WORLD-WIDE EQUITABLE SYSTEMS OF PRODUCTION AND CONSU M PTION SHOULD USE   ~ 90% LESS   RESOURCES  THAN THE HIGHLY INDUSTRIALISED CONTEXTS ARE DOING TODAY SUSTAINABILITY:  DIMENSION  OF CHANGE
SUSTAINABILITY:  QUALITY  OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS RADICAL CHANGE (“DISCONTINUITY”) DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS
to innovate not only at a technological (process) and product level, but also and above all to innovate on the level the socio-economic interaction patterns between  the stakeholders of the (various) demand-offer systems we are talking of  system innovation:  joint innovation of products, services and stakeholders interactions THE NEED TO FOCUS (EVEN) ON A SYSTEM INNOVATION LEVEL
PRODUCT-SERVICE SYSTEM: DEFINITION pdf available at:  http://www.uneptie.org/pc/sustain/design/pss.htm “ the result of an innovation strategy, shifting the business focus from designing and selling physical products only, to designing selling a system of products and services which are jointly capable of fulfilling specific client demands (satisfactions).” “ system innovation can lead, throughout innovative stakeholders’ interactions, to system eco-efficiency.” [UNEP, 2002]
[object Object]
[object Object],[object Object],the  innovative interaction  between the company and the client, make the companies’ economic interest to be other than only selling higher amount of lubricants
E-E PSS INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany  ( alliance of companies )  provides   additional  services  -  maintenance, repair, up-grading ,  substitution  and  product   take back  -  to guarantee  life cycle performance  of the   product  ( sold to the  client)
[object Object],[object Object],the  innovative interaction  between the company and the user, make the companies’ interest to design  equipment minimising methane consumption (maximises the income) and increase solar energy (because of higher income)
E-E PSS INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany  ( alliance of companies )  provides a customised mix of services, instead of products, in order to provide a specific final   result  to the  customer the  client  does  not own  the  product  and/or  does  not buy  the  resources  for its functioning and does  not operate  on it to obtain the final satisfaction, i.e. the client pays the company to provide the agreed final results
[object Object],[object Object],the  innovative interaction  between the companies and the client, make the companies’ interest to design and provide high efficient, long lasting, reusable and recyclable washing machines
E-E PSS INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company  ( alliance of companies )  provides   access to products, tools, opportunities enabling clients to get their “satisfaction” the  client  does  not own  the product and/or  does  not buy  the  resources  for its functioning, but  operates  on it to obtain the “satisfaction”, i.e. the client pays only for the use of the product
[object Object],[object Object],[object Object]
2.  SYSTEM DESIGN FOR ECO-EFFICIENCY
…  introducing eco-efficient PSS innovation in design ... REQUIRES NEW DESIGN DEFINITION, APPROACHES, SKILLS, METHOD/TOOLS
[object Object],[object Object],SYSTEM DESIGN FOR ECO-EFFICIENCY:  DEFINITION
[object Object],[object Object],SYSTEM DESIGN FOR ECO-EFFICIENCY:  APPROACHES
STAKEHOLDERS’  INTERACTIONS DESIGN
[object Object],[object Object],[object Object],SYSTEM DESIGN FOR ECO-EFFICIENCY:  APPROACHES
[object Object],[object Object],[object Object],[object Object],SYSTEM DESIGN FOR ECO-EFFICIENCY:  SKILLS
SYSTEM DESIGN FOR ECO-EFFICIENCY:  METHODS AND TOOLS EU RESEARCHES WITH METHOD/TOOLS OUTCOMES:  van Halen, Vezzoli & Wimmer,  Methodology for product service system innovation, Van Gorcum, Assen, The Netherlands, 2005  MEPSS Manzini, Collina & Evans,  Highly Customerised Solutions,  Cranfield University, 2006 HiCS MSDS :  M ethod for  S ystem  D esign for  S ustailability adopted by Polimi-dis: company consulting + teaching
SYSTEM DESIGN FOR ECO-EFFICIENCY CRITERIA . system life optimisation . transportation/distribution reduction  . resources reduction . waste minimisation/valorisation . conservation/biocompatibility . toxic reduction [DEVELOPED WITHIN MEPSS PROJECT  WITH A RELATED SET OF  GUIDELINES  AND INTEGRATED INTO THE SDO TOOLKIT]
SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising  guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
3.  SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION
A REMARK: a promising economic model to couple environmental and socio-ethical sustainability DISTRIBUTED ECONOMIES:     “ selective share of production distributed to regions where activities are organized in the form of small scale, flexible units that are synergistically connected with each other ”   [IIIEE, SWEEDEN, 2006]
[object Object],[object Object],[object Object],environmental  sustainability:  non-ex h a u stable   +   greenhouse effect reduction  +   lower environmental impact for extraction, transformation, distribution socio-ethic  sustainability:  s un (and hydrogen) acquisition: local + with simple  processes  >   micro-plants installable/manageable by small economic entity  >   user-producer   >   energetic  micro network  building   >   global network  >   access, self-sufficiency ,  power (and  interdependency)  local communities/households   >   resources democratisation  >   inequality   reduction
group of 40 persons organised to a collective purchase and debating on consumption : .  p reference for local, season / biological produces .  p reference for small local producer / social coop . .  d irect contact with suppliers  +  production site .  c ost reduction duet to de-intermediation  other examples of  Distributed Economies (not energy related) SOLIDARITY PURCHASING GROUPS (GAS)
[object Object],LOCALLY-BASED:   start from sustainable local resources and needs, but could become open non-local or global systems + NETWORK-STRUCTURED:   gain critical mass and potential by their connections in network
> DISTRIBUTED ECONOMIES ARE IN FACT   PRODUCT-SERVICE SYSTEM INNOVATION WHICH ARE COMMUNITY-BASED AND COUPLING ECO-EFFICIENCY WITH SOCIAL EQUITY AND COHESION RESEARCH QUESTION: IS THERE A POTENTIAL ROLE FOR THE DESIGN IN SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION, WHEN AND IF, PSS INNOVATION ARE LACALLY-BASED AND NETWORK STRUCTURED?
POLIMI DIS CO-PROMOTED SOME RESEARCH/PROJECTS ON EE PSS DESIGN POTENTIALS FOR SOCIAL EQUITY AND COHESION
workshop 1 (1.2006)   ITCP-USP, Sao Paolo method/tool development DEVELOPMENT OF SYSTEM DESIGN FOR SUSTAINABILITY TOOLS/METHODS FOR SOCIAL INCUBATOR Incubadora Tecnológica de Cooperativas Populares  ITCP  NETWORK  University of Sao Paolo Federal University of Paraná, Curitiba Politecnico di Milano - DIS workshop 2 (8.2006)  ITCP-UFPR, Curitiba
sustainable system design product design system innovation introd. and diffusion path United Nations Industrial Development Organization A Global UNIDO  Network of  University Chairs on Innovation ,[object Object],[object Object],[object Object],SYSTEM DESIGN FOR SUSTAINABLE PILOT PROJECT AIMING AT AN INTRODUCTION OF LOCALLY-BASED AND LONG LASTING MOBILITY SYSTEM FOR LOW INCOME CONTEXTS IN AFRICA Politecnico di Milano Cape Peninsula University of Technology
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase   equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [DEVELOPED BASED ON EXPERIENCES MATURED IN UNIDO, ITCP AND  INFORMAL LENS (2003 IIT)  AND INTEGRATED INTO THE SDO TOOLKIT]
SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising  guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
[object Object],[object Object],A POTENTIAL ROLE FOR THE DESIGN?: SYSTEM DESIGN FOR SUSTAINABILITY (ENVIRONM. + SOCIAL EQUITY)

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1.1.System Deign For Sustainability Intro Vezzoli Srishti 09

  • 1. carlo vezzoli Politecnico di Milano Learning Network on Sustainability course how are you? subject 1 System Design for Sustainability learning resource 1.1 SYSTEM DESIGN FOR SUSTAINABILITY: THE EUROPEAN / ITALIAN APPROACH
  • 2. . Sustainable development and system innovation . Eco-Efficient Product-Service System (PSS) . System design for eco-efficiency . System design for social equity and cohesion . System design for sustainability: a potential role CONTENTS
  • 3. THE SUSTAINABLE DEVELOPMENT: A SOCIAL AND PRODUCTIVE DEVELOPMENT that takes place within the limits set by the “nature” and meets the needs of the present without compromising those of the future generation within a world-wide equitable distribution of resources 1987, UN “our common future”; 1992 UN conf. Rio; 2002 UN conf. Johannesburg; 2006 UE Sustainable Development Strategy; etc…
  • 4. IN 50 YEARS A WORLD-WIDE EQUITABLE SYSTEMS OF PRODUCTION AND CONSU M PTION SHOULD USE ~ 90% LESS RESOURCES THAN THE HIGHLY INDUSTRIALISED CONTEXTS ARE DOING TODAY SUSTAINABILITY: DIMENSION OF CHANGE
  • 5. SUSTAINABILITY: QUALITY OF CHANGE PROMOTE (EVEN) SYSTEM INNOVATIONS RADICAL CHANGE (“DISCONTINUITY”) DIFFUSED INNOVATION PROMOTE PLAUSIBLE AND “ATTRACTIVE” (SYSTEM) INNOVATIONS
  • 6. to innovate not only at a technological (process) and product level, but also and above all to innovate on the level the socio-economic interaction patterns between the stakeholders of the (various) demand-offer systems we are talking of system innovation: joint innovation of products, services and stakeholders interactions THE NEED TO FOCUS (EVEN) ON A SYSTEM INNOVATION LEVEL
  • 7. PRODUCT-SERVICE SYSTEM: DEFINITION pdf available at: http://www.uneptie.org/pc/sustain/design/pss.htm “ the result of an innovation strategy, shifting the business focus from designing and selling physical products only, to designing selling a system of products and services which are jointly capable of fulfilling specific client demands (satisfactions).” “ system innovation can lead, throughout innovative stakeholders’ interactions, to system eco-efficiency.” [UNEP, 2002]
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  • 10. E-E PSS INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany ( alliance of companies ) provides additional services - maintenance, repair, up-grading , substitution and product take back - to guarantee life cycle performance of the product ( sold to the client)
  • 11.
  • 12. E-E PSS INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany ( alliance of companies ) provides a customised mix of services, instead of products, in order to provide a specific final result to the customer the client does not own the product and/or does not buy the resources for its functioning and does not operate on it to obtain the final satisfaction, i.e. the client pays the company to provide the agreed final results
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  • 14. E-E PSS INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company ( alliance of companies ) provides access to products, tools, opportunities enabling clients to get their “satisfaction” the client does not own the product and/or does not buy the resources for its functioning, but operates on it to obtain the “satisfaction”, i.e. the client pays only for the use of the product
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  • 16. 2. SYSTEM DESIGN FOR ECO-EFFICIENCY
  • 17. … introducing eco-efficient PSS innovation in design ... REQUIRES NEW DESIGN DEFINITION, APPROACHES, SKILLS, METHOD/TOOLS
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  • 23. SYSTEM DESIGN FOR ECO-EFFICIENCY: METHODS AND TOOLS EU RESEARCHES WITH METHOD/TOOLS OUTCOMES: van Halen, Vezzoli & Wimmer, Methodology for product service system innovation, Van Gorcum, Assen, The Netherlands, 2005 MEPSS Manzini, Collina & Evans, Highly Customerised Solutions, Cranfield University, 2006 HiCS MSDS : M ethod for S ystem D esign for S ustailability adopted by Polimi-dis: company consulting + teaching
  • 24. SYSTEM DESIGN FOR ECO-EFFICIENCY CRITERIA . system life optimisation . transportation/distribution reduction . resources reduction . waste minimisation/valorisation . conservation/biocompatibility . toxic reduction [DEVELOPED WITHIN MEPSS PROJECT WITH A RELATED SET OF GUIDELINES AND INTEGRATED INTO THE SDO TOOLKIT]
  • 25. SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
  • 26. 3. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION
  • 27. A REMARK: a promising economic model to couple environmental and socio-ethical sustainability DISTRIBUTED ECONOMIES: “ selective share of production distributed to regions where activities are organized in the form of small scale, flexible units that are synergistically connected with each other ” [IIIEE, SWEEDEN, 2006]
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  • 29. group of 40 persons organised to a collective purchase and debating on consumption : . p reference for local, season / biological produces . p reference for small local producer / social coop . . d irect contact with suppliers + production site . c ost reduction duet to de-intermediation other examples of Distributed Economies (not energy related) SOLIDARITY PURCHASING GROUPS (GAS)
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  • 31. > DISTRIBUTED ECONOMIES ARE IN FACT PRODUCT-SERVICE SYSTEM INNOVATION WHICH ARE COMMUNITY-BASED AND COUPLING ECO-EFFICIENCY WITH SOCIAL EQUITY AND COHESION RESEARCH QUESTION: IS THERE A POTENTIAL ROLE FOR THE DESIGN IN SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION, WHEN AND IF, PSS INNOVATION ARE LACALLY-BASED AND NETWORK STRUCTURED?
  • 32. POLIMI DIS CO-PROMOTED SOME RESEARCH/PROJECTS ON EE PSS DESIGN POTENTIALS FOR SOCIAL EQUITY AND COHESION
  • 33. workshop 1 (1.2006) ITCP-USP, Sao Paolo method/tool development DEVELOPMENT OF SYSTEM DESIGN FOR SUSTAINABILITY TOOLS/METHODS FOR SOCIAL INCUBATOR Incubadora Tecnológica de Cooperativas Populares ITCP NETWORK University of Sao Paolo Federal University of Paraná, Curitiba Politecnico di Milano - DIS workshop 2 (8.2006) ITCP-UFPR, Curitiba
  • 34.
  • 35. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [DEVELOPED BASED ON EXPERIENCES MATURED IN UNIDO, ITCP AND INFORMAL LENS (2003 IIT) AND INTEGRATED INTO THE SDO TOOLKIT]
  • 36. SUSTAINABILITY DESIGN-ORIENTING (SDO)/IDEA TABLE the 6 environmental criteria ... a set of stakeholders'’ interactions promising guidelines (criteria-related) type stakeholders’ interactions idea for each criteria …
  • 37.