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- 1. SEO+UX: It's a Match! Creating a Winning SXO Strategy Sara Fernández Carmona International SEO Consultant slideshare.net/SaraFernandezSEO @sarafdez
- 2. Who am I? by @sarafdez at #brightonseo
- 3. Understanding User Experience by @sarafdez at #brightonseo
- 4. “User Experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.” — Don Norman and Jakob Nielsen, NNgroup by @sarafdez at #brightonseo
- 5. “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences.” — Don Norman by @sarafdez at #brightonseo
- 6. Let's start defining… by @sarafdez at #brightonseo
- 7. UX by @sarafdez at #brightonseo Making users feel positive about a website or app
- 8. UI by @sarafdez at #brightonseo Making a website or app attractive and effective according to users' preferences
- 9. Usability by @sarafdez at #brightonseo Making a website or app easy to use
- 10. Now, let’s dive in! by @sarafdez at #brightonseo
- 11. The Design Thinking process by @sarafdez at #brightonseo
- 12. by @sarafdez at #brightonseo
- 13. “User-centered design means working with your users all throughout the project.” — Don Norman. by @sarafdez at #brightonseo
- 14. Peter Morville's User Experience Honeycomb by @sarafdez at #brightonseo
- 15. Mind cognitive biases… by @sarafdez at #brightonseo
- 16. There are over 200! https://en.wikipedia.org/wiki/List_of_cognitive_biases by @sarafdez at #brightonseo
- 17. … but don’t fight them. Instead, accept them and understand how they influence your life. by @sarafdez at #brightonseo
- 18. Get familiar with UX Laws by @sarafdez at #brightonseo
- 19. Hick’s Law by @sarafdez at #brightonseo
- 20. Miller’s Law by @sarafdez at #brightonseo
- 21. Jakob’s Law by @sarafdez at #brightonseo
- 22. Von Restorff Effect by @sarafdez at #brightonseo
- 23. SEO + UX by @sarafdez at #brightonseo
- 24. Search Experience Optimization by @sarafdez at #brightonseo
- 25. by @sarafdez at #brightonseo
- 26. When users are satisfied… Search engines are satisfied! by @sarafdez at #brightonseo
- 27. by @sarafdez at #brightonseo How do we organize our teams?
- 28. by @sarafdez at #brightonseo
- 29. by @sarafdez at #brightonseo
- 30. Stop working in silos by @sarafdez at #brightonseo
- 31. Ask for User Research data by @sarafdez at #brightonseo
- 32. Create effective communication channels by @sarafdez at #brightonseo
- 33. Participate in design sprints by @sarafdez at #brightonseo
- 34. Boost knowledge sharing by @sarafdez at #brightonseo
- 35. Share data and accesses by @sarafdez at #brightonseo
- 36. Don’t be afraid of prototyping tools by @sarafdez at #brightonseo
- 37. Thank you for bee-ing here. You’re awesome! by @sarafdez at #brightonseo @sarafdez /in/internationalseo sara-fernandez.com