More Related Content More from Sara Geneva Noreau Kerr (8) Student Privacy and Self-Promotion in Social Media Education2. Student Populations
Traditional Age Non-Traditional
– Digital Natives Aged Students
– Naïveté regarding – More aware of
Internet privacy and privacy concerns
safety – Somewhat skeptical
– Willingness to try of social media’s
new digital tools role for them
– Often miss the personally
interconnectedness
of social media tools
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3. THE PRINCIPLE ISSUE IS BALANCING
SAFETY AND SELF-PROMOTION.
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4. Students must learn best practices of
Internet safety and maintaining online
privacy while harnessing the power of
social media to establish their marketing
expertise and find a job.
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5. Internet Safety vs. Self Promotion:
Key Issues
Fallacy that anything on the Internet is private
Utilizing basic common sense when establishing
online accounts
Internet anonymity
Intellectual Property
Privacy legislation
Social media for self promotion
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7. The Fallacy of Privacy
Most students are surprised to learn that nothing is
private on the internet or that nothing is every
permanently deleted.
Pedagogy:
– Use common sense when posting anything online
– Employ unique passwords
– Create non-identifying email accounts for online account
registration
– Disabling Facebook public searches
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8. Internet Anonymity
Acceptance and knowledge of tracking and cookies
varies widely among students.
Pedagogy:
– Define tracking technology
– Adjust each browser’s privacy settings
– Utilize a proxy server, virtual private network (VPN), or
private encryption service
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9. Intellectual Property and Copyright
Students don’t know what they should cite or can
freely use.
Pedagogy:
– Creative Commons Licensing
– The Gutenberg Project
– APA and MLA reference rules for online sources
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10. PrivacyLegislation
Privacy legislation, including SOPA and ACTA,
awareness varies greatly among students.
Pedagogy
– SOPA(Stop Online Privacy Act)
• Protecting intellectual property or squelching free speech
– ACTA(Anti-Counterfeiting Trade Agreement)
• Standardization of IP rights enforcement
– EU Data Protection Reform
• Known colloquially as “the right to be forgotten”
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12. Just “Google Me”
Students and potential employers actively research
one another online prior to meeting.
Students must learn to manage their digital brand.
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13. Personal and Professional Branding
LinkedIn
– More than a resume
– Connecting across interest areas
– Conducting employer research
– Profile updates of industry news and personal
achievements
Blogging
– Display writing skills
– Establish industry knowledge
– Demonstrate analytical expertise
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