2. Jacopo Mu , is a social event manager and educated as an anthropologist. Actually project manager in the Darsena PopUp urban regenera on area and
event Manager at Circolo Velico Ravennate in Italy. Since his studies in philosophy at Siena University, Jacopo has always focused on community crea on
and management, using values making and knowledge sharing as instruments to install resilience in communi es. During the Senigallia ﬂood in 2014, in
Italy, Jacopo created and managed a text message and web based social strategy that allowed the coordina on of a team of almost 1700 people, which
turned out as the most organized and eﬀec ve force on the ﬁeld (where the idea comes from).
Ambra Tro o is a design researcher educated as an architect. Senior Lecturer at the Umeå School of Architecture, Umeå University and studio director at
Interac ve Ins tute Swedish ICT in Umeå. Since her PhD studies at the Eindhoven University of Technology, Ambra has been working in developing
designedly ways to empower people towards ethics and fulﬁlments of human rights. Ambra has ini ated the Community SoS project, together with
Jacopo Mu , strongly believing that such a simple tool can have a tremendous impact in boos ng communi es’ resilience in challenging situa ons.
S na Haglund is a culture analyst who minored in law. She runs her own company working with regional development and business management. She
was previously the chief ﬁnancial oﬃcer of the capital of culture year in Umeå. S na always had a great interest in integra on issues and a big heart for
social innova on. She has a massive regional network and loves to be the connector.
Jérôme Cezac is recently graduated from a master degree in Global Business Management from the ESC Rennes School of Business. With a focus on
Innova on Management and Strategic Management during his study, he aims at using his theore cal knowledge on a real life challenge. His previous
experience as sales advisor made him focus on understanding the customers’ needs to deliver a product that will suits their requirements and beneﬁts
them in the long term. Coming from the south of France, a region that is regularly hit by ﬂoods, he believe in the social sustainable impact of the idea.
Presentazione del gruppo di lavoro
3. The core goal of our project is to provide communi es with a ﬂexible pla orm that empowers them to
support each other in situa ons of environmental disasters. It allows to match oﬀers and requests of aid in
an op mised way, restoring the normal course of life. By providing such pla orm, we will contribute to the
crea on of a robust sense of belonging to the community, as well as a stronger sense of autonomy and
selfempowerment. Both are key features, in a crowded world, where it is not always possible to rely on help
from the system. With a small tool, we contribute to mo va ng people to give their best and support each
Presentazione dell’idea o soluzione 1/2
4. Our goal is not to subs tute ins tu onal help, we do not have neither the ability nor the ambi on to do this.
Ins tu onal help mostly takes care of life or health threatening emergencies. We would like our tool to
support, for more prac cal issues, aiming at ge ng back to normality: ge ng rid of wet furnitures, wet
walls, mud. Our goal is to assist people and, possibly, ins tu ons, by organizing the genuine and spontaneous
strength of the Community.
The webbased pla orm will consists of a combina on of social media, interac ve maps, and a webbased
applica on. It will run on IOS, Android and Windows, on smartphones and computers, but also on mobiles.
Such pla orm will be opera onal also in absence of internet connec on, through a parallel system, based
on SMS (text messages).
Presentazione dell’idea o soluzione 2/2