Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.

1. Mobile Apps
Mobile Apps
Class 11

2. Mobile Apps
SMS
MMS
Email
A Mobile Campaign
(Mobile, Mobile Enabled)
Image
Recognition IVR
Internet
Mobile Web
Bluetooth
Talk
Ways to Interact With a Mobile Phone
and
Distribute Mobile ContentGPS
Talk to Text
6
Location/GPS
Apps

3. Mobile Apps
What is a Mobile App?
Mobile applications or mobile apps are
applications developed for feature phones,
smartphones and PDAs than can connect thru
Wi-Fi or wireless carrier networks.
Mobile apps can come preloaded on the
handheld device as well as can be downloaded
by users from app stores or the Internet.

4. Mobile Apps
Types of Mobile App
Native app must be installed on the device,
either pre-installed on the phone – such as an
address book, calendar, calculator, games,
maps and Web browser – or be downloaded for
free or a small fee from app stores.
Native apps are either written specifically for a
type of handset – as many iPhone and Android
applications have been – so they can take more
advantage of a phone’s functions, or as Java
applications.

5. Mobile Apps
Examples of Native Apps

6. Mobile Apps
Types of Mobile App
Web app resides on a server and is accessed
via the Internet. It performs specified tasks by
downloading part of the application to the
device for local processing each time it is used.
These programs run within a mobile device’s
web browser.
The software is written as Web pages in xHTML
CSS, HTML5 and JavaScript. This means that
the same application can be used by most
devices that can surf the Web (regardless of the
brand of phone).

7. Mobile Apps
Examples of Web Apps

8. Mobile Apps
Mobile App vs Web App
Mobile App is:
• Self-contained (keep you in their controlled
space as much as they can)
• Rich/interactive user interface, mimicking the
native user interface of the device;
• Using advanced device capabilities
(geolocation, camera, accelerometer, etc.)
• Action oriented rather than information
oriented – a tool more than a book;
• Not relying heavily on the browser (back
button, reload button, URL bar).
• Working off-line and using indexed database

9. Mobile Apps
Categories of Apps by Function
Communicating. The messaging capabilities of a smartphone.
Outside of voice, these can include functions such as group chat,
translating text to voice, using word references or even using a
phone as a walkie-talkie.
Deals. These comprise ways to save money. These can include
the myriad of daily deals, coupons and discounts that can be used
while grocery shopping.
Finders. Unlike simple search, these are used to quickly find
things based on location. These can be garage sales, apartments
for rent, cheap gas or local hotels and restaurants. This is the
largest category, since location is one of the most useful
smartphone capabilities.

10. Mobile Apps
Categories of Apps by Function
Health. Apps in this category provide medical information at your
fingertips, including a number of apps ranging from iTriage to
WebMD. The grouping also includes fitness features, such as
running trackers and weight-loss guides.
Navigation. The art of getting to places. This could be by car, such
as Google Navigation or MapQuest for iPhone, or GPS Lite to
track your walking route.
Purchasing. As it sounds, using the phone to buy things. Not
using NFC or other forms of mobile payments, but rather using
the phone to easily buy practical things like movie tickets.
Radio. Using a smartphone as a radio, as in live streaming from
iHeart Radio or Pandora. Also can involve using the phone as a
police scanner and to identify songs being played on the radio.

11. Mobile Apps
Categories of Apps by Function
Scanning. This involves dealing with barcodes. Yes, people are
scanning in stores, comparing prices of nearby stores and getting
the store to price match -- or they simply buy elsewhere. The
phone cameras have become so much better that scanning finally
works a lot better than in past years. And that’s just for traditional
barcodes found on most products and QR codes.
Travel. Managing going somewhere. Whether using flight
selection, flight tracking or any of the many airline apps, this
category includes anything you can use while on the go or away,
such as a currency converter.
Utilities. Taking advantage of things your phone can do. This
category involves tapping into some of the inner capabilities of
the phone -- like using it as a compass, a flashlight, level,
magnifying glass or speedometer.

12. Mobile Apps
Top App Categories

13. Mobile Apps
App Usage Changes

14. Mobile Apps
App Stats
Top 50 apps ate up 58% of US users’ app time in 2011-12
89% of the apps downloaded have no immediate price tag
The 10% of apps that carry a price, 87.9% are between 99 cents and $2.99
Apple dominates the app market with 21 billion downloads in 2012
The price tag on a typical ecommerce native app can run between $500,000
and $1 million, with business required to spend this amount annually to
keep pace with hardware, OS and other software updates.
56% of ebusinesses have a mobile optimized Web site
91% expect to have one by the end of the year.
26% have an HTML5 Web site.
97% vexpect to have native applications by the end of this year

15. Mobile Apps
App Stats