Sara Roberts, Senior Director of Marketing Solutions at Merkle Inc, presented a workshop on Personal Branding for SheSays Denver on 4/4/2016.
Branding is about more than just advertising products - every person also has a personal brand. The best way to advocate for yourself in your career is to cultivate a sharp personal brand and value proposition - what makes you stand out? I lead a workshop leveraging this deck. I covered the why and the how of developing a personal brand and creating a brand objective. These slides can help hone in on the unique skills you bring to the table, making you a strong self-advocate.
2. About Me • Work:
• Originally From Chicago
• Family:
• Husband - Tony
• Daughters (Gianna: 5 & Claire 3)
• Hobbies:
• Anything outdoors : skiing, biking,
gardening, hiking
• Travel
• Cooking
• Book Club
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3. Agenda
1. Why Develop Your Personal Brand?
2. What are the Brand Components?
3. How to Create a Tagline
4. How to Develop Your Brand
5. Online and Offline Tips
6. Summary
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6. Why Develop Your
Brand?
• Highlights your passion
• Helps you focus your vision
• Reach and engage your audience
Passion. Vision. Audience
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8. What are the Brand
Components?
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What is your
Super Power?
What
are you Passionate
about?
What is
your
Function/
Industry?
Your
Brand
10. Creating Your Tagline
• Emotion Words
• How do you want to make people feel?
• Descriptive Modifiers
• What are you passionate about
• What is your superpower
• What is your industry
• Function
• What service do you provide?
• Why should the world care?
• How do you stand out?
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11. Personal Tagline Examples
• Focused on technology helping people grow & thrive. Passionate about
modern marketing, sales enablement & giving back. –Karen Quintos, Dell CMO
(Twitter)
• Tie-loathing adventurer, philanthropist & troublemaker, who believes in
turning ideas into reality. - Richard Branson, Virgin CEO (Twitter)
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12. Tagline Comparison 1
Human Resource leader
interested in branding, new
ideas and recruiting
Inquisitive and inspired brand
strategist, culture cultivator, talent
accelerator, values-based leadership.
Led and informed by ideas, data &
innovation.
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13. Tagline Comparison 2
Marketing technologist with a
passion for data and insights
leading large international
teams
Problem-solver, global team
leader, world traveler and modern
marketing technologist. You say
numbers nerd, I say data-driven.
Inspiring two daughters to own
their superpower.
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14. Personal Tagline Examples
• Inquisitive and inspired brand strategist, culture cultivator, talent accelerator,
values-based leadership. Led and informed by ideas, data & innovation.
– Rachael Donaldson, VP Zayo Group and Courage panelist (Twitter)
• Problem-solver, global team leader, world traveler and modern marketing
technologist. You say numbers nerd, I say data-driven. Inspiring two daughters to own
their superpower. – Sara Roberts, Merkle Inc. Sr. Director
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16. How to Develop
Your Brand?
• Consciously develop your brand
• Know your audience
• Takes time to build
• Evolve your brand
• Ask for feedback
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17. A Good Headshot
• Be Creative
• Be Authentic
• Show your personality
• Keep it up to date
• HappyHourHeadshot.com
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19. Getting Started Online
• Start small and build on opportunities
• Keep your brand on point with your Tagline in mind
• Ask for feedback
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20. Developing your career brand Online
• LinkedIn – business network, blog, post relevant content, SlideShare
• Instagram – Visualize your brand, post images that inspire you
• Facebook – Engage, be social
• Twitter – post relevant content, engage, be social
• Coroflot – portfolio site
• Pinterest – Create tagline relevant boards
• Medium – blog, engage on other content
• Wordpress – blog passion topics, online resume, portfolio
• Industry Association websites – guest posts, engage
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21. Social Media Marketing Tips
• Be Authentic (Interesting/ unique!)
• Share useful content regularly
• Promote Others
• Reuse content on multiple platforms
• Schedule posts
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29. Developing your Brand Offline
• Be visible in professional organizations and in current company:
• Volunteer
• Network
• Attend Conferences
• Contribute to newsletters
• Speak at events
• Join the Leadership Committee
• Develop your professional image
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Tweet through the session
Fun
Interactive
Use the worksheet through the session
If you need one let us know
Why am I qualified?
I am admittedly not a personal branding expert but I have helped brands with their database marketing needs for almost 20 years
My team and I help our clients with their marketing campaign strategy, KPI reporting, ROI calculations, customer journey mapping
It wasn’t until last year with the help of a mentor did I start honing in my personal brand
I have been unconsciously building it while planning my career goals since leaving college
But specifically focusing on my superpowers and passions has further strengthened my career vision statement
Thinking though how I apply my product branding knowledge to my own brand has been eye opening
I am passionate about helping other women show their best self
Your next employer or your next Account lead is going to make a choice on who they want on their team
Your brand will help you be the one that is selected
Read quote
Vision: helps you be who you want to be
Passions: express to the world what you love, what values you have. Helps you align your priorities when you are offline
Audience: potential employers, clients, co-workers – what is your industry? Products? Customers? What is relevant to them? How will what you value resonate with them?
Must be authentic
What of people think of you the first time they see you?
What do you want them see?
3) Share Your Story A strong personal brand weaves and tells a powerful, memorable, and believable story. Stories inspire. When you are able to INSPIRE your audience you are, in essence, “selling yourself”. You create a connection to your vision, values, and passion by LIVING your brand “story”. Remember, when you share the “details and chapters”, make sure they are interesting and/or entertaining. Consider sharing photos from an exciting community project you managed, NOT about writing the reports or contracts you built to secure the project.
Verbal business card
Short and simple memorable statement describing who you are and what you offer
Who you are – what are you passionate about
What makes you special – what is your superpower
Why do you do what you do?
Why the world should care – what is your function, what service do you provide.
Superman: I conquer super villains and make the world a safer place.
Social Media Expert: I build Facebook pages to help companies engage with their customers.
App Developer: I write mobile apps that solve every-day problems. I’m working on one right now that helps people get to sleep.
Web Developer: I help people set up online stores that get lots of traffic and sell stuff.
Deverlop brand with purpose
Audience: potential employers, clients, co-workers – what is your industry? Products? Customers? What is relevant to them? How will what you value resonate with them?
Figure out what you enjoy keeping up with – should be fun
There is no shortage of platforms to develop your career brand
Helene Kwong #hashtagitude
Amy Cuddy- body language
Style – Aura of distinction (perception/vision)
Are you instantly recognized?
Be yourself everyone else is taken
Denver Digital Summit
Make sure that people find what YOU want them to find
