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Ubiquitous connectivity

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Ubiquitous connectivity

  1. 1. Ubiquitous Connectivity Per Håkansson, Seattle January 24-26, 2011
  2. 2. @perhakansson Presentation made on iPad from scratch.
  3. 3. Agenda 1. What is Ubiquitous Connectivity? 2. Visions of The Future 3. How to Benefit Today
  4. 4. What is Ubiquitous Connectivity? Buzz, buzz, buzz...
  5. 5. Ubiquitous Connectivity When everything and everyone is connected to each other on a global network level.
  6. 6. What we know today! • Wireless broadband will get much faster • Devices will get cheaper, smaller and better • Data access over ownership (cloud) • Roaming will eventually die • Web apps will start competing with native apps
  7. 7. Think of Ubiquitous Connectivity as Electricity 100 years ago... It will be everywhere (lol).
  8. 8. 4,000,000,000 And that's mobile devices, growing at a daily rate of 1.6MM cell phones / day.
  9. 9. Location, location, location... Less and more. Accessibility and Proximity.
  10. 10. E-books? What evah! Amazon sold $1BN worth in 2010.
  11. 11. The Future Mobile Device could be anything.
  12. 12. Visions of The Future Work. Play. Shop.
  13. 13. Starbucks Payments No more credit cards.
  14. 14. Location-Based Services So 2010... :p
  15. 15. Smart Coupons Personalized, localized deals.
  16. 16. “Teams are formed around individual client needs and when the needs are satisfied, them team is dispersed.”
  17. 17. Wireless Energy Always charged.
  18. 18. Word Lens Augmented Reality.
  19. 19. Talking Car Vehicle-to-Vehicle / Infrastructure.
  20. 20. Telepresencing The holistic robot you.
  21. 21. Wireless Monitoring Health, baby, fitness, plants...
  22. 22. Inception The soundtrack to your life.
  23. 23. Threading A seamless media experience.
  24. 24. How to Benefit Today Fun, friends and fortune.
  25. 25. Today • Think about how ubiquitous connectivity can increase the authentic brand experience - utilitarian or entertainment • Focus on benefits, great user experience and the right pricing model • Find clients who put value in failing fast forward with the right innovative partner • Paradigm shifts are messy, put your egos aside and collaborate to win big
  26. 26. iOS 4.3 Beta Join developer.apple.com
  27. 27. Takeaways • Everything will eventually connect to everything everywhere • What will succeed and what will fail is unknown but we need to experiment • The future - to a certain extent - is already here. Start embracing it!
  28. 28. Contact @perhakansson per.hakansson@gmail.com +1 415 347 5520

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