The SEO or Search Engine Optimization techniques is not only to be surrounded by similar techniques. The presentation helps you know about some off bit Off page strategies. You need to click on to http://www.indian-seo-company.com/ for furthur details
Investment in The Coconut Industry by Nancy Cheruiyot
Overlooked Off page SEO techniques overview
1. An over view on some of the
overlooked Off page seo technique
Presented By Shibnath ChakrabortyPresented By Shibnath Chakraborty
2. Old Content Re-write
We can think about rewriting various types of contents like the web-page contents for a
website, blog content, for E-commerce site- updating the product description etc.
Content re-write depends on various things
Creating a new content takes more time than to update the existing one of same type
Check whether your old content is still Panda proof or not. Check it from
http://www.barracude-digital.co.uk or similar
Check whether you have maintained the standard proportion of Keywords within it, in
terms of keywords density, proximity, prominence, frequency. Check this from
http://www.seowebpageanalyzer.com/ & http://www.powermapper.com/
3. Must Do things before final
publish
Keep the same URL
Re do your keywords research
Call to Action button can be included
or modified
Do not forget to remove the old
comments on the posts
Remove the social share icons
Do vast promotion on the social
medias
4. Advantages of re-write content
We do content re-write to have
increased traffic, more content
value & get new back-link from
other sites.
For example:- Suppose we have
written a blog about the topic “Top
10 pop singers of 2015”, then the
post can be easily re-write by
replacing some old names by the
new names and keep the targeted
keywords same.
5. Guest Blogging and its "How to"
Probably one of the best ways to get rid of some of the use-less off-page work
schedule
Through Guest posting we actually do the content marketing that receives visitors
as well as quality back-link form high PA, DA websites
At first select your niche, then search on the web for the websites that accept
guest post
Contact the owner of the website that you want to submit a post
Your appeal will be subjected to consideration
Try to make your post worthy and fruitful by including quality content
Prepare the content of 800-1200 words as per standard
Submit and wait for the approval
6. Benefits of Guest Blogging
Quality Inbound Link
Increased traffic and brand visibility
Develop Domain Authority as well as
page authority
Social Media Growth
Increase Network with like minded
people
Helps you to know your readers
choice
Brand Reputation
7. Brand Promotion through Blog
Community
The difference between Guest post on blogging
sites and Blogging Community sites is that the
former one asks you to post the content itself
and the later asks you put the URL of an unique
content to be posted
In the blogging community sites there are
various categories as per your choice whereas
the guest blog sites are niche specific
Check
https://passiveblogtips.com/communities-to-
promote-your-site/ to check what are the sites
do it for free
8. Benefits of sharing blog to a community
Interaction with the bloggers from
different corner
Reputation if the contribution is made
frequently
Drive Quality back link
Drive Quality traffic
Increase Page authority
Build trust flow on your website
Websites need to have a blog section
to get the taste of Blog community
9. An perspective view on the "How to"
content
We use “how to” content to let people know about some topics they are interested in
Generally “how to” contents are posted on the own website’s blog section or on
different sites which accepts posts from the visitors or on the Web 2.0 sites
Select your targeted keywords carefully
Look if the keywords have descent search volume
In SEO perspective "Content is king"
The focus is not to get back-link only
Trust build up among readers is very necessary
10. How to start with your first "How to" content
Always write for your targeted audience
Do not forcefully include the keywords
Forget all barriers of keywords usage. Write your content in a prominent manner
Do not restrict yourself for particular word limitation
Include a very catchy title
Include author bio and the social media icons beside each content
Share content among social media groups or community
Include comment section and ask your reader for comment to know how they think
Do not bother for back-link only, present unique content with promote it
11. Podcast Submission for an audible
presence
Podcast in simple sentence, creating an
audio version of anything, it can be helpful
task to do (to share podcast on various
websites) for various projects
None of the popular SEO blogs talk about
Podcast as a popular off page promotion
work
This technique can be applied when every
possible steps you did for your off page
promotion and this is the last option you are
having
Podcast can be created for any projects
depending on its search presence on the
web for the specified terms
12. "How to" and the benefits of Podcast
share
At first create an audio format of a video
either in mp3 or other formats
Not all websites support all format for the
submission
Back-link can be expected from the
websites where we like to submit the
podcast if we include suitable title and the
description
Even popularity can also be created if you
have a fan base on social media and you
share exactly what they love
Refer to
http://www.blogchowk.com/podcast-
submission-site-744.html to find the various
podcast submission websites
13. A promotion through white paper
generation
A white paper is an informational document
issued by any small scale or large scale
business organizations to show case their
product or service details in a better way
White Paper is one of the most effective
ways to track your customer/visitor’s
information
Attach your white paper in terms of a
document (docx/pdf) to your website
Provide it for free and ask your visitors to
put their name and mail before they
download the white paper
Using the visitor's information email
marketing can be planned in future
14. What are the benefits of White papers
White paper technique will only
be effective when you have a
huge traffic to your website and
having lower bounce rate
Helps you with the information
about your potential customers.
There is no chance of back-link
but huge chance of getting your
brand more noticable
Apply this type of innovative
technique for better SEO
15. Following the Add Resource technique
Adding resource is nothing but to
mention the name or URL of any
website/s from where you have got the
information about your query
Adding resources can be considered
as one of the off page techniques, for
these the initial description should be
very catchy
We can add resources in blogs, web
2.0s about our previous posts on the
same topic. We often follow partial
“add resource” technique in case of
bookmarking and micro-blogging
submission
16. Resource submission procedures &
websites
There are very few sites where you can submit
your resources, but do keep it in mind, do not
submit multiple resource on same topic. Follow
these below sites:-
https://www.daviscountyutah.gov/healthresourc
elocator/resources/new-resource-submission
http://foodsystemsinnovation.org.au/resource-
submission
http://www.stopbullying.gov/resources/new.html
https://des.az.gov/about-des/contact-
us/request-to-add-helpful-resource
17. Making website blog as PDF format
A fine way to keep a good impression on
your audience. Suppose your website is
having a blog or PPT or any attachment
which can be seen on your website, also
give permission to your audience who are
more interested can download the
attachment/s.
This can be done only for good audience
experience on your website and make them
remember you for any future task
The introductory pdf makes your audience
more interested in your service or offerings
18. Interview submission for brand building
Interview submission is also one of the
ways to make your brand visible and make
your brand reputation much better
We should not always try to show that you
are best at your service or show case your
brand
Share some inspirational quote if possible,
the advantages of availing service from you
Complete you/company’s profile on all the
leading social networks so that you can
showcase those on your interview
questionnaires
19. SEO advantage of Interview submission
Interview submission can be done for
almost all the projects if we get the
complete information as per the
general questionnaires offers by
maximum interview submission sites
The advantage is we will get back-link
and can expect a bit traffic if we further
submit our interview sessions on the
social media sites
Credit can be given to the websites
where you are submitting your
interview
If we search on the web then we will
find some sites related to it
20. Glossary creation for better user
interaction
Creating glossary on your website can be
considered as one of the ways to make
your customers more aware about some
unknown terms
You can redirect your visitor to the
glossary section if they are unaware about
some fact
This will not help you to get the back-link
but this will make your website’s bounce
rate much lower and help your audience to
stay longer time on your page
We should focus on sharing information
sometimes rather than focusing on back-
links only
21. Thank You for your patience
With best regards,
Shibnath Chakraborty
Digital Marketing Executive